AT&T Buying Customers from T-Mobile

Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

AT&T Buying Customers from T-Mobile

AT&T is offering cash and credit for customers to leave T-Mobile. Sprint, too. Literally buying customers now. Is the cell world that flat?

Wall Street acts like this is the first time AT&T has done this. For years, AT&T has had a promotion to target all of its competitors - tw telecom, Comcast, TWC and others. Any time a rep for AT&T can get a copy of a competitive quote, there are numerous promotional options to target that prospect to steal the business away from the competitor.

It's funny to me that this is making news in cellular - unless AT&T wanted to get the word out without paying for ads. ;)


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