is your reputation.
You need Trust to sell.
You need Trust to get hired.
Telecom is a small industry.
"Your brand is what people say about you when you're not in the room" - Jeff Bezos, founder of Amazon.com
"It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level." - Gary Vaynerchuk, Author of Crush it!