What Do You Do When Gigabit is $70?

Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

What Do You Do When Gigabit is $70?

There has been a flurry of announcements about Gigabit broadband around the country - in Detroit, San Antonio, and so many major cities by the Duopoly.

So what does a channel partner do when Gigabit is just $70?

You can try to sell it, but who wants to even do the paperwork for a $70 circuit?

Usually there is a triple-play bundle (even to businesses) for no more than $300. So what are you going to do?

You can educate the customer on the difference between best effort broadband and dedicated Internet access, what an SLA is and how vital the Internet is to her business. That is a starting point.

You can sell a backup circuit - 4G or fixed wireless or duopoly (cable/dsl).

You can talk about the Internet traffic. What is going over that pipe? VoIP, conferencing, video, SAAS, what? That will lead you to the many OTT apps that you can offer, like Hosted Exchange, Voice Powered Office365, Hosted PBX, mobile device management, CRM and so much more. However, to do that, you have to step away from network. You would have to leave the comfort of selling the replacement service that has been your security blanket since LD went away.

The funny thing is businesses are going to teh cloud. They are buying cloud -- just not from you. Change that. You don't have to be an expert on everything. You just have to get comfortable being uncomfortable and learning as you go. Trust in your Partners. Or go sell $70 broadband, but you better be selling 2 per day!!!

You could sell security or disaster recovery.



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