UC Tidbits #2441

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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

UC Tidbits #2441

So many pieces of news about the UCaaS and UC&C segment that I just wanted to cover the highlights (with links) for your perusal.

New ReportsWeb Global UC&C study:

"The global market is gradually experiencing the transition from legacy telephony services and messaging platforms to new UC&C services and platforms. We expect more number of global deployments of UC&C in coming years, driven by growing popularity of applications, such as rich collaboration, mobility, video conferencing, and telepresence." Key word is gradually.

"Business process integration and social media communications have become the primary focus of enterprises. Companies seek low-cost solutions, such as BYOD and web real-time communications (WebRTC) to deploy UC&C solutions." BPI or BPaaS - it isn't stand alone products. It will be an integrated platform to run business process that happen to include comms. (At least at the enterprise level)

And of course the growth guess: "Global unified communication and collaboration market expected to grow at a CAGR of 12.3% from 2016-2020," says a report by Technavio.

The news seems to miss that the different sectors of the marketplace are migrating from legacy for different reasons - like cheap dial-tone replacement, simul ring, etc.

The market is buzzing with Skype Integration news from RingCentral, MegaPath, BitTitan, even Yealink and others.

Master agencies are seeing a way to grab the attention of Cisco partners. First, AVANT teamed with Cisco to accelerate sales for Cisco Powered Providers.

Next, MicroCorp amped up its "relationship with IntelePeer, in order that certified Cisco partners can earn monthly recurring commissions on voice services for those selling the Spark and Meraki MC platforms." Cisco wants partners to get used to selling cloud and voice, because Spark, ya know.

RingCentral teamed up with Google for Work to chase enterprise. Having also integrated with Skype, RC is hedging bets or wants to be all things to all people, which never works.

Windstream, after showcasing Mitel and Avaya, teams with BroadSoft to bring customized Virtual PBX to the hospitality market. So WIND has Mitel, Avaya, BSFT, Allworx and Metaswitch. Yeah, that is cost effective.

As if there weren't a large number of service providers in the space of UC&C - from Fuze, RC, the Cloud Comm Alliance members to the LECs to the other numerous ITSPs. Now softswitch vendors have decided to become service providers, too. Broadsoft BroadCloud; GenBand Nuvia; Alianza Cloud Voice Platform; and Metaswitch MetaSphere Cloud Services are all competing with their customers and making it easier for new entrants into the already bloody ocean of Hosted VoIP. (Now even enterprises can be an ITSP).

Not to be left now. Cisco and Microsoft have jumped into the fray to compete for UC&C customers with Spark, HCS, Office365+Skype4B. The PBX vendors like NEC, Unify, Avaya and Mitel are in the mix and feeling the pinch to have a cloud component. Not only a cloud component but contact center too. Oh, how complex we must make it.

Everyone is pushing up-market, but Cisco recently did a study on small businesses. The study found "on the IT front, a majority of small companies (86 percent) are considering the use of cloud-based unified communications (UC) systems as a possible solution to their communications needs, replacing their more traditional premises-based counterparts."

Yealink has phones for Skype4B. One of the reasons that you see Jabra, Plantronics and Sennheiser at VoIP shows is because bluetooth headsets are becoming common in the call center space and more UC&C users are choosing to dispatch the deskphone.

"Yet unified communications as a packaged service, despite its relative maturity, remains far less than universally adopted, particularly outside of larger enterprise accounts. A recent survey of more than 400 enterprise and SMB IT decision-makers, performed by UBM Tech for XO Communications, found that only one-third of organizations had fully embraced UC. On the other side of the spectrum, a separate survey performed by Osterman Research for ConnectSolutions found that about as many IT decision-makers (26 percent) and business deci-sion makers (39 percent) are either "somewhat" or "very fearful" of migrating to UC. Nearly half of those surveyed admitted that they don't fully understand the full impact UC would have on their organizations. These fears and trepidations come despite the fact that 71 percent of those surveyed by Osterman believe there are "significant" or even "enormous" benefits that can be realized from the deployment of UC." This is a part of a nice piece that Martin Vilaboy at Channel Vision magazine wrote on UCaaS demand and adoption.

The role of SD-WAN in UCaaS HERE.

Good read on Churn from a former BSFT exec on LINKEDIN.

A look at UCaaS service delivery by AVNET.



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