Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

agents

Chasing the Points

February 3, 2010

Sometimes being an agent is embarrassing. There's the whole discussion on Phone+ about Ethics in the Channel. When I first got in the channel in 1999, I wouldn't do business in Miami, because you had to buy the business. Agents would pay up to 90% of the commissions back to the customer (or the customer's wife) to get the business. 

Then there's the whole: I'm going with whoever gives me the most points.

VoIP Via Affiliate

February 2, 2010

RingCentral has been selling their services via the affiliate marketing route for some time. LD.net built a big book of business through affiliate marketing. Now FreedomVoice has launched their affiliate network.

"The program offers affiliates the opportunity to sell three popular FreedomVOICE products: FreedomVOICE Toll Free Number Service (virtual phone system solution), FaxFreedom (an intuitive Internet faxing service), and AdTrakker (a real estate call capture system)."

Commission Junction is one of the portals for affiliate marketing.

Wow Mobile: Another Scheme

January 26, 2010

Why is it that everyone thinks that there are quick ways to make money? The only way to make quick money is to steal it. 

The new MLM scheme is Wow Mobile. Although the Wow reps state it is not a multi-level marketing plan. Really?

Shouldn't It Be Profitable

January 25, 2010

During my interview with PAETEC's COO, E.J. Butler, at ITEXPO East last week, some of what we talked about was the Profitability Proforma. The Profitability Proforma is a toolkit for the PAETEC sales force to use to provide a price quote to the prospective customer while still being a profitable circuit sale for the carrier.

Most telecom sales people sell on price - agents too.

Making Money in IP Communications

January 20, 2010

In a room filled with VAR's, inter-connects and VoIP resellers (and one investor), our ITEXPO panel this morning discussed making money from IP communications.

How does the indirect channel make money from IP? It is SO different from TDM. This isn't really plug-and-play services.

Deltacom Terminates Referral Program

December 22, 2009

Deltacom has elected to discontinue the Referral Partner Program in its current structure.

This letter serves as formal Notice of Termination of the Referral Partner Agreement for Recurring Commission, as amended, between Deltacom and your company. Per the terms in Section 13 - Termination of the Agreement (copy attached), Deltacom has enclosed final commission payment, if any payment is due, in accordance with the terms of the amended agreement.

I wish to express my appreciation for your support of Deltacom as a valued partner.

Why You Are Going to Need The Channel

December 22, 2009

Hello, VoIP Providers. How are the sales going on your Hosted PBX? I'll bet you are selling SIP Trunking -- at a savings on regular PRI pricing, right? Nice. Lower the revenue while fixed costs increase.

Why Should an Agent Rep Your Stuff?

December 13, 2009

Many telecom execs think that agents are a free sales staff. I get calls all the time from people that want me to rep their services. I'm certain other agents do as well -- and master agents more than anyone.

Here are 5 things to think about before approach an Agent:
  1. What is your Value Proposition? As an unknown brand, why would an agent sell your stuff instead of a branded quantity like Level3, XO, Packet8, New Edge, etc.?
  2. Do you have the marketing available to support an agent?



Will You Be Extinct?

December 9, 2009

Yesterday I had lunch with XO's Tom Gorey and Peter Davis. We spoke about the fast changes taking place in the channel space. Tom used to work for Ingram Micro, so he understands the VAR space as well. 

The big issue for both VAR's and Agents is that the price pressure on hardware and telecom services is shrinking margins and commissions fast. We all remember when Internet T1's were $1500.

A Few Words with ACC

December 3, 2009

While at the Microcorp One-on-One event I had a chance to sit down with the president of ACC Business, JD Baker.  We talked about the changes in the portfolio in 2009 (now that all the Baby Bells have transformed back into Ma Bell).

Baker thinks that the second half of 2009 will be stronger, since the first half of 2009 was kind of soft.

The next strong service will be Ethernet. EaMIS utilizes Ethernet transport to establish connectivity for a customer for managed internet service. This was rolled out in 2009 - at very competitive pricing - at a time when businesses were looking for Ethernet in place of TDM. (Businesses growing out of Broadband are used to a Cat5 hand-off and inexpensive switches).



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