Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

agents

PBX Box Pushing

October 21, 2009

All the talk about Hosted VoIP being on the rise, blah, blah, blah. Meanwhile, Paetec is on LinkedIn "hiring PBX (Telephone Equipment) Sales Reps for our Raleigh, Nashville, Memphis Offices." For the Allworx product line, I would imagine.

KeaneTel, a Master Agency, is advertising Training on ShoreTel IP PBX Sales. "This is the first of four Training Webinars on ShoreTel by KeaneTel."

Microcorp Agent of the Year

October 15, 2009

VoIP Providers in the Channel

October 14, 2009

Bandwidth.com just disbanded their agent channel. Other VoIP providers have done that as well.  And I hear some complaints about the cable company indirect channel programs.

The problem isn't the Agent Channel. The problem is the Channel Program design. 

You have to design a program that will work, folks.  You have to train your agents on the benefits, how it works, how it will be implemented, and how to sell it. You have to have a USP or marketing message that the salesperson can grasp and re-use. 

You can blame the agents, but most times companies don't spell out who the target prospect is and how that prospect will benefit.





Top Trends for Agents

October 11, 2009

I'm in Atlanta speaking at the Microcorp One-on-One event about Trends in 2010. The three trends that I see for agents are the following: Applications, Quality of Service (QOS), and Mobile Broadband (MBB). But they are kind of inter-dependent. Ubiquious broadband leads to innovative uses and applications.

Personal Branding for Agents

October 5, 2009

I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? 

When selling replacement commodity items, your brand may not be that important. However, when using the Consultative Sales approach or looking for the sweet spot in the role of Trusted Advisor, it is about your knowledge, skills, and reputation.

One on One with Agents

October 5, 2009

Master Agency Microcorp is holding its One-on-One Event for its agents in Atlanta next week. I will be moderating a session on Trends for 2010 & Beyond, where we will discuss the next series of services that Agents can create revenue streams from. 

You've heard the noise about Conferencing coming from the likes of Premiere and Inter-Call. With the Green movement and the economic realities of cutting down travel expenditures, video and web conferencing are selling. It's just a software application that can be sold as a service - (notice I mentioned app and SAAS there?). It creates a revenue stream for an Agent by cross-selling to your existing client base.

You can also offer Hosted Microsoft Exchange email and the Office Suite software.



Nice Folks at FusionTel

September 28, 2009

Lots of parties last week at Channel Partners Expo. It seems like it is almost 2003 again. So back to the Delano we went with FusionTel. FusionTel wanted to make a splash by having a party at the Delano. It worked about 60 people showed up at 4:30 to have a few drinks and chat.

I got to start a conversation with their President, but we didn't get to finish it. I did get to chat with Stacy Conrad, Senior Director of Partner Sales, about agents selling their Hosted VoIP service.

Telecom Billing Issues

September 25, 2009

I moderated a panel on Telecom Billing Issues at Channel Partners this week. It was a full room. Apparently, one or two people thought it was too hard on the carriers (or I was too hard on a carrier). 

If you have been in telecom for more than a year (and have any voice customers) then you know that there are billing issues. Heck, even on simple IP or transport bills there are errors and surprises.

ADTRAN Teams with TBI

September 10, 2009

Channel Shift

September 10, 2009

The Channel is Shifting - and by that I do not mean a paradigm shift. I mean, that some telecom company channel programs are shifting away from a typical Agent focus and aiming squarely at the VAR Channel.

XO has a distribution deal with Tech Data that gives them access to a ide and deep VAR base. Once the VAR's figure out that taking the WAN piece isn't that difficult, the value added reseller will become what the system integrator is to Microsoft Partners:  the glue that small business needs to mesh it all together.

The Systems Integrator doesn't just install software, they right API's or drivers or database hooks to make data flow in an easier fashion through the system. The basic MCP just sells licenses and Exchange seats.



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