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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

books

The Playbook

April 15, 2008

Every year, sales gets harder and harder. Finding qualified salespeople (the closers and hunters) is challenging. Then try to find someone who can lead or manage the salespeople. Sales Leadership is an elusive thing.

Business Advice

December 29, 2008

It seems that as 2008 comes to a spiraling end, everyone is giving business advice. If you run a small business, here's some of it:
Other Best Of lists for Business books in 2008:
I vote for you reading Seth's best blog posts.  And my own thoughts for businesses in 2009 is: Differentiate and Sell. Not be everything to everyone. Be Unique and actually sell services. Especially in 2009, although I have elected not to participate in the recession at all.

How the Mighty Fall

June 23, 2009

When I look at the fall of Nortel (and Alcatel-Lucent) as well as banking giants, Circuit City, GM, and more, I have to ask, "What happened?"  In his new book, How the Mighty Fall, Jim Collins writes about how once great companies have declined. Collins goes over the summary in Business Week where he identifies five stages of decline. Nortel came to mind as I was reading it but so did Lucent.

The whole situation is best exemplified by the music industry and newspapers. They didn't want to change - couldn't see the writing on the wall. Each was stuck in a revenue model that was supposed to work forever - and never bothered to examine a Plan B. Are you certain that you are not doing that?

In his book, Marketing Outrageously, Jon Spoelstra asks, "What business are you in?" Specifically, he talks about both railroads and Smith Corona.



Marketing Outrageously

June 26, 2009

In the book Marketing Outrageously by Jon Spoelstra, in Chapter 13, Jon writes about radio and TV advertising. Basically, you need to dominate a show or a channel to gain market share. Spoelstra doesn't talk about market share. He thinks it's about your brand being considered socially acceptable. PR firms want you to do Frequency and Reach.

Linchpins

January 11, 2010

Some Good Books

April 10, 2011

I like to read mysteries to give my brain a rest. My favorite writers include Barry Eisler, Vince Flynn, Brad Thor, Randy Wayne White, Jack Higgins, Eric Van Lustbader, Robert Parker (passed away), Stephen Cannell (passed away), Michael Connelly, and Steven Brust.

The rest of the time I am reading blogs, articles, magazines, analysis, SEC filings and business books and writing.

Here are books I thought were good:

  • Crush It or Thank You Economy by Gary Vaynerchuk;
  • Referral Engine by the Duct Tap edude, John Jantsch; 
  • Poke the Box by Seth Godin via the Domino Project (ebook or mp3 only);
  • Hub Mentality by Carl Woolston (thanks Greg Nielsen!);
  • Evil Plans by Hugh MacLeod is AWESOME.

The Whole Content System

January 9, 2012

Yes the whole content system is a mess. Newspapers, magazines, book publishing, music, movies and now TV - all are old school content business models that are in a state of upheaval. Unfortunately, the people in charge of these content systems are fighting the change that is happening - happening in large part because of the Internet - instead of trying to start making changes NOW.

It's Not Just About Price

April 16, 2012

This article in the NYT article about Amazon is about the book publishing industry. Amazon is waging a battle against book publishers over price. As a book buyer, I often wonder how an e-book can cost almost the same as the printed version. In this article, the publishes yell about the way Amazon undercuts their other sellers and demands lower prices - like Home Depot and WalMart.

Reading the comments, I think most people miss two points: books can still be published without publishers (although they may be inferior products) and Amazon is more about ease of business - easy to order, easy to get delivered. 

On Mergers

July 20, 2012

One Promotional Minute

August 15, 2012

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