Peter : On Rad's Radar?
Peter

On Rad's Radar?

| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

books

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The Whole Content System

January 9, 2012

Yes the whole content system is a mess. Newspapers, magazines, book publishing, music, movies and now TV - all are old school content business models that are in a state of upheaval. Unfortunately, the people in charge of these content systems are fighting the change that is happening - happening in large part because of the Internet - instead of trying to start making changes NOW.

The Arab Spring of 2011 was a similar model: change was coming in the form of popular protests, furthered by social networks and the Internet, fought bitterly and fatally by the regimes in place, but to what end? Many dead and injured BUT CHANGE HAPPENED ANYWAY!

Many thought that after Napster, the music industry would stop being stupid and embrace the new music distribution models evolving. The Industry didn't, but the artists who did - like OAR, Dave Matthews Band and Pearl Jam (to name a few of my favorites) - have been hugely successful and profitable.

Why can't the rest of the Industry see that?

Radio is one way to listen to music, but let's face it, listening to the same 100 songs plus the syndicated DJ's is annoying.

Posted in Internet, Marketing, books, economy, technology, video
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Some Good Books

April 10, 2011

I like to read mysteries to give my brain a rest. My favorite writers include Barry Eisler, Vince Flynn, Brad Thor, Randy Wayne White, Jack Higgins, Eric Van Lustbader, Robert Parker (passed away), Stephen Cannell (passed away), Michael Connelly, and Steven Brust.

The rest of the time I am reading blogs, articles, magazines, analysis, SEC filings and business books and writing.

Here are books I thought were good:

Crush It or Thank You Economy by Gary Vaynerchuk; Referral Engine by the Duct Tap edude, John Jantsch;  Poke the Box by Seth Godin via the Domino Project (ebook or mp3 only); Hub Mentality by Carl Woolston (thanks Greg Nielsen!); Evil Plans by Hugh MacLeod is AWESOME. It's a lot like Linchpin by Seth Godin;  The Mesh by Lisa Gansky (Thanks to Seth for sending me this!) Rework by Jason Fried of 37signals; Your Business Brickyard by Howard Mann; Tom Peters RE-IMAGINE (video); LIT BUILDINGS by Peter Radizeski.

I think if you aren't reading, you aren't learning. And there is a lot to learn to keep ahead of the competition.

If you have any good books, drop a comment and let us know. 

P.S.

Posted in books
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Linchpins

January 11, 2010

Who is the Linchpin in your organization? It's probably NOT the CEO. 

Who creates the most value for your employees, shareholders and customers?

Seth Godin's new book is titled Linchpin. It's about changing your job to become a linchpin so that you become indispensible and you get more out of your job.

People often ask me what to write about on a blog or what to tweet about. How about writing about the Linchpins in your organization? The people that create value to your customers, your community, your organization. I'm in NYC this week for the book launch and to have dinner and Q&A with Seth, so more on this topic soon.
Posted in books

Marketing Outrageously

June 26, 2009

In the book Marketing Outrageously by Jon Spoelstra, in Chapter 13, Jon writes about radio and TV advertising. Basically, you need to dominate a show or a channel to gain market share. Spoelstra doesn't talk about market share. He thinks it's about your brand being considered socially acceptable. PR firms want you to do Frequency and Reach.
Posted in Marketing, books

How the Mighty Fall

June 23, 2009

When I look at the fall of Nortel (and Alcatel-Lucent) as well as banking giants, Circuit City, GM, and more, I have to ask, "What happened?"  In his new book, How the Mighty Fall, Jim Collins writes about how once great companies have declined. Collins goes over the summary in Business Week where he identifies five stages of decline. Nortel came to mind as I was reading it but so did Lucent.

The whole situation is best exemplified by the music industry and newspapers. They didn't want to change - couldn't see the writing on the wall. Each was stuck in a revenue model that was supposed to work forever - and never bothered to examine a Plan B.
Posted in books, organizations

Business Advice

December 29, 2008

It seems that as 2008 comes to a spiraling end, everyone is giving business advice. If you run a small business, here's some of it:
No Recession from Us has a bunch of links.Duct Tape Marketing has some thoughts from thought leaders.Caruso on Embracing the InternetDoug Sundheim with Showing Up advicePredictions for 2009Advice from SCORETips for Web companies from ReadWriteWeb (directed at companies, but solid advice for all)Other Best Of lists for Business books in 2008:
Fast CompanyJohn Moore at Brand Autopsy800-CEO-READReuters listI vote for you reading Seth's best blog posts.  And my own thoughts for businesses in 2009 is: Differentiate and Sell. Not be everything to everyone. Be Unique and actually sell services.
Posted in books, economy, off topic

The Playbook

April 15, 2008

Every year, sales gets harder and harder. Finding qualified salespeople (the closers and hunters) is challenging. Then try to find someone who can lead or manage the salespeople. Sales Leadership is an elusive thing.

Posted in books

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