Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

books

Some Ideas to Play With

August 16, 2013

Summer Reading List

July 29, 2013

Last week I gave a presentation on How to Compete to ISP and CLEC owners at the AT&T HQ in Atlanta. I recommended two books: Poke the Box by Seth Godin and Do the Work by Steven Pressfield. I would suggest reading Seth Godin's other books, like Tribes, Permission Marketing, Linchpin.

My kindle is full and I have a stack of books to read this summer.

Serving the Volleyball

May 2, 2013

One more volleyball sport reference if you don't mind. In volleyball, serving is the only time that you have total control over the play and the action. The two factors to improving your serving are visualization and practice.

Obviously, the more you practice, the better your muscle memory gets, the better the serve gets.

Now visualization is two-fold.

One Promotional Minute

August 15, 2012

On Mergers

July 20, 2012

It's Not Just About Price

April 16, 2012

This article in the NYT article about Amazon is about the book publishing industry. Amazon is waging a battle against book publishers over price. As a book buyer, I often wonder how an e-book can cost almost the same as the printed version. In this article, the publishes yell about the way Amazon undercuts their other sellers and demands lower prices - like Home Depot and WalMart.

Reading the comments, I think most people miss two points: books can still be published without publishers (although they may be inferior products) and Amazon is more about ease of business - easy to order, easy to get delivered. 

The Whole Content System

January 9, 2012

Yes the whole content system is a mess. Newspapers, magazines, book publishing, music, movies and now TV - all are old school content business models that are in a state of upheaval. Unfortunately, the people in charge of these content systems are fighting the change that is happening - happening in large part because of the Internet - instead of trying to start making changes NOW.

Some Good Books

April 10, 2011

I like to read mysteries to give my brain a rest. My favorite writers include Barry Eisler, Vince Flynn, Brad Thor, Randy Wayne White, Jack Higgins, Eric Van Lustbader, Robert Parker (passed away), Stephen Cannell (passed away), Michael Connelly, and Steven Brust.

The rest of the time I am reading blogs, articles, magazines, analysis, SEC filings and business books and writing.

Here are books I thought were good:

  • Crush It or Thank You Economy by Gary Vaynerchuk;
  • Referral Engine by the Duct Tap edude, John Jantsch; 
  • Poke the Box by Seth Godin via the Domino Project (ebook or mp3 only);
  • Hub Mentality by Carl Woolston (thanks Greg Nielsen!);
  • Evil Plans by Hugh MacLeod is AWESOME.

Linchpins

January 11, 2010

Marketing Outrageously

June 26, 2009

In the book Marketing Outrageously by Jon Spoelstra, in Chapter 13, Jon writes about radio and TV advertising. Basically, you need to dominate a show or a channel to gain market share. Spoelstra doesn't talk about market share. He thinks it's about your brand being considered socially acceptable. PR firms want you to do Frequency and Reach.
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