Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

broadsoft

POTS and PBX

June 20, 2017

Recently on LinkedIn and twitter, home for the haters, there has been noise about the death of PBX. Toshiba and Avaya certainly give credence to that thought. However, analyst research demonstrates that PBX seats still outpace Cloud seat sales. That gets muddied by MITEL's numbers for "cloud" seats (3 million) and Broadsoft's numbers for both "cloud" and "UC".

Tidbits (Part 2456)

May 9, 2017

BroadSoft Adds PaaS to Cloud Portfolio. Funny, I thought that BroadCloud was their version of PaaS. NoJitter blames this launch on the acquisition of VoIP Logic, a white-label customer that Broadsoft bought for $13M in 2016. As one BSFT client stated it, "BSFT will force every customer to be on their cloud platform at some point." Yeah, it wasn't what they signed up for but BSFT has to feed the Wall Street beast.

How Do You Enable Partners?

January 31, 2017

RingCentral VP of Channel, Zane Long, did an interview with Channel Vision. He states, "Partners need the right sales support and enablement in order to be successful. It isn't enough to have just an amazing product or the richest commissions, because if partners are not fully enabled to really market it, they will not position your product first. The cloud communications marketplace is crowded and the demand for these competing solutions is evident (as noted in my earlier predictions).

Desk Phones and Other Legacy Services

January 24, 2017

"The deskphone market has been left for dead by many but there is still room in the space for the device to evolve and become become a more integral part of your UC strategy," writes TMC's CEO, Rich Tehrani. The thing is: they will need to change drastically to do that. It is still pretty much the same device that we had 20 years ago. It is still the equivalent to the original brick of a cell phone.

Is SD-WAN the new UC?

December 19, 2016

In 2003, Broadsoft was selling its softswitch to anyone who would buy it. Today, they are trying to sell direct. All in all, it is technology that is still struggling to find its voice.

Today, VeloCloud is selling its SD-WAN software to anyone who will buy it.

Avaya Has Fallen

November 29, 2016

News out of the Wall Street Journal has Avaya contemplating a Chapter 11 bankruptcy filing and selling off its call center unit.

The problem with Avaya is it is over-leveraged, which we will be saying about many telecom companies in the coming two years. The on-premise or hardware PBX business did not fold like everyone thought. However, it didn't grow either.

UCaaS Round-Up (Tidbits 2443)

November 16, 2016

Nextiva, a Broadsoft powered ITSP, announced at their user conference that it has released a new UC&C or Workplace Comms platform that they created internally named NextOS. Nextiva has 100K SMB customers. It is surprising that they didn't make an SD-WAN announcement, similar to Vonage Biz's SmartWAN or TelePacific's UC-X with SD-WAN options.

When asked if this wasn't just a wrapper around Broadsoft's UC-One or other packages, Nextiva replied, "NextOS was completely imagined and developed in-house."

Marketing Lesson from the Election

November 9, 2016

A couple of marketing lessons from the campaign. (Non-political).

If your Brand is broken, run a Branding campaign not a negative campaign.

When your brand is broken -- maybe your uptime is three eights instead of nines or maybe your customer service is notoriously awful - the buyer doesn't have trust in you.

Is UCaaS Growing?

October 31, 2016

The latest financials came out in the last week. Let's examine if UCaaS is growing.

RingCentral Office annualized exit recurring software subscriptions (ARR) grew 39% year-over-year to $316.8 million. RC says they are growing margins and revenue, while also increasing their losses.

Broadsoft Goes Deep in White-Label

October 31, 2016

These acquisitions are coming faster than I can type!!! Sheesh! Broadsoft is buying VoIP Logic!

This is ironic because when BSFT bought Intellinote and made a bunch of announcements about spreading BroadCloud and BroadBusiness, I remarked they should just buy VoIP Logic.

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