On Rad's Radar? - certification Archives

Dell Gets WYSE

2012-04-02T16:30:19Z

Dell announced that it is acquiring WYSE today. WYSE is known for its dummy terminals, particularly for POS (point-of-sale). WYSE also has gotten into desktop virtualization - not that strong a leap. Wyse has shipped more than 20 million units and has over 180 patents, according to the press release. This acquisition "extends Dell's desktop virtualization capabilities and drives attachment of enterprise solutions, including servers, networking, storage and services."

The other piece is that WYSE has 3000 partners. Too bad a CLEC didn't think to buy it just for that new channel.

Dell is an interesting company because while it is known for hardware - PC's, tablets, gadgets and servers - Dell is making the move to cloud.

__PLACEHOLDER__

Going back to December 2010 when "Dell announces the acquisition of the cloud-based medical archiving leader InSite One to help healthcare organizations simplify retention of healthcare data." The PR says, "Additionally, like Dell's recent acquisition of Boomi, this acquisition builds on our strategy to help customers take advantage of the economics and scalability of the cloud in the way that best fits the requirements of their industry and the needs of their business." So while Dell chases the Cloud, it seems to be doing it in a hardware-services model. In other words, VAR's are used to selling hardware and wrapping one service around it. Dell is still doing it. InSite One was image archiving for medical - basically, managed storage.

Storage - like InSite One, Compellent and EqualLogic.

Networking: Force10 Networks and SonicWall. Both also spill over into Security in the managed security segment, which falls in with Dell's SecureWorks and KACE divisions. Security is supposed to be a big game to be in. Dell is buying into that space. I wonder how many VAR's it picked up with Force10 and SonicWall... 1000?

Next, AppAssure backup and recovery was an obvious move to become more of a managed services provider -- or to empower its VAR's to become MSP's. That might be the strategy: empower its VAR's to become MSP's all through Dell services (and hardware).

This puts Dell directly in competition with the VAD's - Ingram, Tech Data and SYNNEX. Who will get the attention of the VAR?

And to tie that strategy of a VAR becoming an MSP is the announcement that Dell Offers Partners 'Cloud Services & Solutions Certification'. That ties the MSP bow up.

Channel Manager Best Practices

2012-02-17T17:10:58Z

On Tuesday, March 27 at 11:30AM PT, the Technology Channel Association (TCA) will hold the first ever Channel Managers Best Practices Forum at the Caesar's Palace in Las Vegas.

TCA's mission is channel education. The TCA holds monthly webinars for members and has developed a Certified telecom Professional program. In Vegas, the TCA will be holding our 5th Channel Chief Summit alongside this Channel Managers forum. With this event, channel managers will have the opportunity to network and learn from their peers. Four Rock Star Channel Managers will discuss some of their best practices such as:

Balancing 80/20

Maximizing the MMR of the Agent

What is your #1 job responsibility?

How do you balance agent business interest with corporate interest?

Internal relationships

Setting Agent expectations

Lunch will be provided!*

The 4 Channel Manager Rock Stars chosen by TCA members are:

Charles Lomond of Airespring

Crystal Farley of Megapath

Sherrie Hiller at Telepacific

Chris Schubert of Telnes Broadband

Space is limited. Register today!

(*Most of the ticket cost is the lunch from Caesars.)

Educating the Channel with Certifications

2012-02-07T22:19:20Z

One of the panels last week at ITEXPO was titled Educating the Channel with Certifications. When you consider that as a founding board member and current VP of the Technology Channel Association, education is a primary objective, this topic was relevant. The panelists were Louis Haynor, CSO at Alteva, and Jim Riley of Apptix. I didn't know that Apptix was an agent of Alteva and had been through their certification program. Surprise! (The other surprise was the video cameras that Alteva had brought in to record the panel. No, I didn't sign a release. I am waiting on royalties.)

Alteva's cert program is really a sales program that consists of product training and the Sandler method of sales. Haynor did point out that agents need to know about the product but more importantly to sell Hosted UC, you have to re-think how you sell services. The certification helps with that. It is not a one-time program; it is continuing education.

The TCA has a certification called the Certified Telecom Professional. It is a baseline education program with a 100-question exam on a two hour timer. It is a challenge, daunting enough that many telecom veterans have anxiety about not passing it.

Haynor spoke about charging - $350 - for the training because otherwise it doesn't have value. It made me think that at $199 for the CTP, it is time to raise the price.

Riley spoke about the value of the cert being that there is economic impact on the Channel, the Carrier and the Customer. While there was agreement that education is vital to cloud and managed services adoption in the marketplace, I couldn't get any concrete examples out of the panel. It's a principle we can agree upon, but apparently can't quantify.

Since on-boarding is integral to a positive customer experience, I asked if that was touched on in the cert. It isn't because Alteva has a team for that. However, properly setting customer expectations is part of the on-boarding process. Many agents and VAR's want to be the conduit to the customer and want to be the one providing the timelines to the customer to manage and coordinate the deployment and on-boarding of the workforce. It seems to me that this should be a part of the training. Haynor said that at this stage, agents are more like referral partners or lead generation. Alteva sales people will close the deal. Smoothstone and other carriers have a similar take. I would suggest that if I paid $350 for training and spent the two days taking it that at the end I should be able to prospect, complete the sale and be involved with the on-boarding.

It is transferrable knowledge though. Alteva is Broadsoft based, so with that training, agents should be able to sell any Broadsoft Hosted PBX service via the Sandler sales process.