On Rad's Radar? - certification Archives

Big Agent Win or Scam?

2013-05-02T19:25:59Z

A couple of small ISP/CLEC companies received letters from Verizon Wholesale stating that VZ Wholesale is outsourcing their puny accounts to an agency, Alliance Wholesale Agents, LLC.

This would be huge win for any agency, since VZ waffles over the channel all the time.

However, this agency is a Dover, DE company formed in January with no website and some goofy VoIP phone numbers. It points to either a scam or VZ Wholesale, specifically Kathryn Kalajian,who signed the letter, didn't check to the agency out.

Another option the agency was formed by former VZ Wholesale employees who thought it was a get rich quick idea - and did everything on the cheap (like website, email, phones, etc.) This isn't a new idea, btw. More agencies have been started by phone company employees that you can imagine (not all of them successful).

Maybe the TCA should tell the AWA, LLC to get CTP certified!

More Agents Getting Certified

2012-09-25T17:54:25Z

The Technology Channel Association has announced hitting two milestones: over 500 members and 200 members registered for the Certified Telecom Professional certification program. Those that have passed are listed on a special page. Why? Pride in being an Agent who takes this business seriously.

CompTIA has many certificates including a cloud one. Other organizations are putting together certificate programs - some for revenue, some because it will take a lot of education to move the needle on cloud revenue sold via the channel.

One of the reason for the need for certification is the change in telecom. For years, telecom was TDM. A PRI was a PRI, a standard with just two configurations available. Everyone knew what they were getting. Today, it is a miss-mash of TDM and IP - and a lot of grey area in the middle. If you are running a fax server, for example, a PRI that is actually a SIP Trunk with PRI signaling in the IAD is just not going to cut it. Some companies don't even know that is what they are delivering until it is turned up - and doesn't work! Then the real mess begins.

SLA's are all over the map, but are a feature that appear on many RFP's.

Certificates are about education. A certified professional is someone who takes pride in his (or her) business and understands that it takes ongoing education to do the job well.

TCA Moves

2012-08-09T20:40:43Z

The TCA, the only non-profit trade association for the channel partners (VAR's, agents, inter-connects, YOU), has a lot going on in the next two months.

Heading into CPExpo in Orlando, the TCA will hold its fifth Channel Chief Summit. The CCS is an opportunity for the top channel executives of our service provider members to meet face-to-face to learn and share. This time round, Quest CTO Mike Dillon and Parallels SVP John Zanni will be presenting to the participants.

The TCA's first member networking event will be held on September 11.

A month later, the TCA will be putting on a regional member educational event in Chicago. Details will be coming soon.

Later this month (August 23), the TCA monthly webinar series continues with a panel on Cloud Communications with Premiere members - Alteva and M5.

In the shifting channel, the most important factor for success is an educated sales force.

Good News from CenturyLink Channel

2012-07-10T18:21:05Z

Sat in on the CenturyLink Channel Alliance - Get back in the Game Roadshow in Tampa this morning. It was nice to see Stacy Conrad from Microcorp; Josh Anderson and his co-workers from Telephony Partners; Dale Tucker from CCA; and put a face to an old Qwest SE, William Hobbs, now a CCA Emerging Sales Technology Consultant (ETSC) for Florida. Hobbs did a nice job on Why VPDC and The Benefit of Cloud over Colo. The roadshow had 3 parts (Hobbs did part 2):

New Savvis-CenturyLink Phase II Rules of Engagment overview;
Cloud/Hosting Solutions portfolio;
Third Party Data Center Updates/E-Line;

Dale Tucker went over the Rules of Engagement, You definitely need charts and glossaries to follow along the categories and acronymns. Basically, colocation, managed hosting, virtual private data center (VPDC), public cloud, private cloud, and managed servcies (like Hosted Microsoft Exchange) are all available to the Channel to sell at full commission - unless you engage an account exec - then it is HALF!

For agents used to working with AE's, this will be a bummer. However, half is better than zero. Also, with the ETSC as your godfather inside the C-Link-Qwest-Savvis beast, you won't need the AE.

A lot of colo and data center business comes from the Channel.

And for those that do not know how to sell Colocation and Data Center, the TCA has done quite a few webinars, including Getting Your Arms Around the Cloud by Allan Watkins of Total Telecom Management n Atlanta and Let's Talk Colo, moderated by Khali Henderson of Channel Partners magazine and featuring Dany Bouchedid of COLOTRAQ and Chris Palermo of GCN.

Tucker did mention that Savvis is working on a sales certification for colo and hosting. This silo will be a huge focus for C-Link it seems, especially with 54 data centers

Hobbs spoke about not talking about the technology of cloud, but about the business side of cloud, especially cloud services like VPDC and Compute-on-demand. It's about right sizing the data center. It's about OPEX versus CAPEX. It's about DR/BC. It's about getting out of the IT business and back to their own business focus.

C-Link also has an initiative to light up data centers with C-Link network - wave, IP-VPN, MPLS and Internet Bandwidth. There are 154 data centers now. In Jacksonville, FL, C-Link is putting in a ring to connect CSX, Peak10, Colo5 and the C-Link data center on a metro fiber ring. C-Link is also connecting 4 data centers in Charlotte on a metro ring. AboveNet did something similar in Atlanta by connecting almost all the data centers on a metro fiber ring. Agents can easily sell ELine, IQ Port, Private Port and WAVE into these 154 lit buildings.

Hobbs pointed out that the integration is going well with CenturyLink-Qwest-Savvis.

Top 5 Reasons to Work With an Agent

2012-06-04T14:19:17Z

One thing you may have to answer as an Agent is "Why should someone buy from you?" They could call the carrier directly. Here are the top 5 reasons a business customer should work with an Agent.

Number 1: Saves time! Instead of calling around to collect quotes, the agent can do that more efficiently.

Number 2: Meeting Your Needs. The Independent Agent will be able to present a telecom solution more aligned with your needs. The Agent is not beholden to any one product or carrier.

Number 3: Translation. Telecom Agents can help make sense of your bill and the quotes from other carriers in order for the prospect to make an apples for apples comparison.

Number 4: Insider Knowledge: The Agent is familiar with the provisioning process and the carriers to provide the prospect proper expectations.

Number 5: Customer Advocate. The Agent has the customer's best interest at heart. Directs tend to come and go, but the Agent will be there for the Customer in the long term - and will always be looking for ways to add Value to the Customer. This is the main answer for me: Continuity. I've been doing this for 11 years and in that time I can barely keep track of the employee rotation going on at any carrier at any given time.

Number 5.5: Usually the same pricing and without cost to the customer as the carrier pays the Agent for sales. There are two caveats here. One is that I have seen cases where directs got better pricing (by working the system better than me). Two, there are times I will charge to procure bids for customers, especially if I don't ahve a relationship with the carrier.

Another great reason to get your TCA CTP: If you have a certification, you look more like an expert and you have a solid foundation of knowledge.

Dell Gets WYSE

2012-04-02T16:30:19Z

Dell announced that it is acquiring WYSE today. WYSE is known for its dummy terminals, particularly for POS (point-of-sale). WYSE also has gotten into desktop virtualization - not that strong a leap. Wyse has shipped more than 20 million units and has over 180 patents, according to the press release. This acquisition "extends Dell's desktop virtualization capabilities and drives attachment of enterprise solutions, including servers, networking, storage and services."

The other piece is that WYSE has 3000 partners. Too bad a CLEC didn't think to buy it just for that new channel.

Dell is an interesting company because while it is known for hardware - PC's, tablets, gadgets and servers - Dell is making the move to cloud.

__PLACEHOLDER__

Going back to December 2010 when "Dell announces the acquisition of the cloud-based medical archiving leader InSite One to help healthcare organizations simplify retention of healthcare data." The PR says, "Additionally, like Dell's recent acquisition of Boomi, this acquisition builds on our strategy to help customers take advantage of the economics and scalability of the cloud in the way that best fits the requirements of their industry and the needs of their business." So while Dell chases the Cloud, it seems to be doing it in a hardware-services model. In other words, VAR's are used to selling hardware and wrapping one service around it. Dell is still doing it. InSite One was image archiving for medical - basically, managed storage.

Storage - like InSite One, Compellent and EqualLogic.

Networking: Force10 Networks and SonicWall. Both also spill over into Security in the managed security segment, which falls in with Dell's SecureWorks and KACE divisions. Security is supposed to be a big game to be in. Dell is buying into that space. I wonder how many VAR's it picked up with Force10 and SonicWall... 1000?

Next, AppAssure backup and recovery was an obvious move to become more of a managed services provider -- or to empower its VAR's to become MSP's. That might be the strategy: empower its VAR's to become MSP's all through Dell services (and hardware).

This puts Dell directly in competition with the VAD's - Ingram, Tech Data and SYNNEX. Who will get the attention of the VAR?

And to tie that strategy of a VAR becoming an MSP is the announcement that Dell Offers Partners 'Cloud Services & Solutions Certification'. That ties the MSP bow up.

Channel Manager Best Practices

2012-02-17T17:10:58Z

On Tuesday, March 27 at 11:30AM PT, the Technology Channel Association (TCA) will hold the first ever Channel Managers Best Practices Forum at the Caesar's Palace in Las Vegas.

TCA's mission is channel education. The TCA holds monthly webinars for members and has developed a Certified telecom Professional program. In Vegas, the TCA will be holding our 5th Channel Chief Summit alongside this Channel Managers forum. With this event, channel managers will have the opportunity to network and learn from their peers. Four Rock Star Channel Managers will discuss some of their best practices such as:

Balancing 80/20

Maximizing the MMR of the Agent

What is your #1 job responsibility?

How do you balance agent business interest with corporate interest?

Internal relationships

Setting Agent expectations

Lunch will be provided!*

The 4 Channel Manager Rock Stars chosen by TCA members are:

Charles Lomond of Airespring

Crystal Farley of Megapath

Sherrie Hiller at Telepacific

Chris Schubert of Telnes Broadband

Space is limited. Register today!

(*Most of the ticket cost is the lunch from Caesars.)

Educating the Channel with Certifications

2012-02-07T22:19:20Z

One of the panels last week at ITEXPO was titled Educating the Channel with Certifications. When you consider that as a founding board member and current VP of the Technology Channel Association, education is a primary objective, this topic was relevant. The panelists were Louis Haynor, CSO at Alteva, and Jim Riley of Apptix. I didn't know that Apptix was an agent of Alteva and had been through their certification program. Surprise! (The other surprise was the video cameras that Alteva had brought in to record the panel. No, I didn't sign a release. I am waiting on royalties.)

Alteva's cert program is really a sales program that consists of product training and the Sandler method of sales. Haynor did point out that agents need to know about the product but more importantly to sell Hosted UC, you have to re-think how you sell services. The certification helps with that. It is not a one-time program; it is continuing education.

The TCA has a certification called the Certified Telecom Professional. It is a baseline education program with a 100-question exam on a two hour timer. It is a challenge, daunting enough that many telecom veterans have anxiety about not passing it.

Haynor spoke about charging - $350 - for the training because otherwise it doesn't have value. It made me think that at $199 for the CTP, it is time to raise the price.

Riley spoke about the value of the cert being that there is economic impact on the Channel, the Carrier and the Customer. While there was agreement that education is vital to cloud and managed services adoption in the marketplace, I couldn't get any concrete examples out of the panel. It's a principle we can agree upon, but apparently can't quantify.

Since on-boarding is integral to a positive customer experience, I asked if that was touched on in the cert. It isn't because Alteva has a team for that. However, properly setting customer expectations is part of the on-boarding process. Many agents and VAR's want to be the conduit to the customer and want to be the one providing the timelines to the customer to manage and coordinate the deployment and on-boarding of the workforce. It seems to me that this should be a part of the training. Haynor said that at this stage, agents are more like referral partners or lead generation. Alteva sales people will close the deal. Smoothstone and other carriers have a similar take. I would suggest that if I paid $350 for training and spent the two days taking it that at the end I should be able to prospect, complete the sale and be involved with the on-boarding.

It is transferrable knowledge though. Alteva is Broadsoft based, so with that training, agents should be able to sell any Broadsoft Hosted PBX service via the Sandler sales process.