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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

channel

Channel Agnostic or Parity?

September 30, 2016

As Telarus CEO Adam Edwards explained channel agnostic means "no preference of whether sales come through the direct channel or partner channel." Usually that means the buyer doesn't care if it is a direct salesperson or a channel partner (as in the case with Microsoft or Cisco).

In telecom, that usually means that the C-Suite doesn't care where the revenue comes from - indirect or direct. If you look at current available data between 35-65% of new mid-market deals are coming in from channel. So yeah the C-Suite doesn't acre where the new revenue comes from - as long as it comes in.

Is Your Channel Program Up to Standards?

September 28, 2016

You have a channel program but it isn't going well. There might be solid reasons for this.

You might be too hard to do business with. Too much friction and I will sell the other guy.

The Sub-Agent Dilemma

September 20, 2016

Fresh off coming back from Microcorp's annual partner event (and 30th Anniversary party), I am reflecting on conversations with the partners.

Some are wondering what vendors to look at. Who is real and who is not. Who will be around to pay commissions in three years?

Where is the Demand?

September 8, 2016

There are a number of external sales channels: franchises, affiliates, referrals, VAR/inter-connect, systems integrated, agents/brokers (to name a few). It works for more industries than just telecom, real estate and insurance.

All those models are for Sales. Remember though that isn't the same as demand or lead generation or any marketing.

National Harbor: In the Bubble

August 17, 2016

More than one person mentioned how National Harbor looks like a town in a bubble or a movie set. As the CPEv show wraps up, here are highlights.

It wasn't UCaaS after UCaaS after UCaaS. It was broken up.

Where Are We Now? Ode to the Agent

August 9, 2016

After the news hit (for some on Friday night, for the rest on Monday morning about ScanSource buying Intelisys), where does that leave everyone? That has been the big question on everyone's mind.

Do the sub-agents get screwed in the ScanSource deal?

What Changes?

The Distributor Side of Things

August 3, 2016

A recent discussion on LinkedIn around my blog about what Master Agencies call themselves has been ongoing. It even continued with live comments at the CompTIA event in Fort Lauderdale.

Both sides will need to adapt. Most of the servers being bought now are being bought by the likes of Amazon, Rackspace, Facebook and Microsoft.

Nothing But Vanilla Pudding

July 29, 2016

Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing. Channel positions seem a lot like that right now.

PlumUC Pipes in on Skype4B for Partners

July 19, 2016

On Microcorp's weekly agent call, the first topic was the Office365 opportunity for channel partners. (One slide from that call shows the size of the opportunity is on twitter.)

I wasn't aware of how many vendors were pushing Office365. These include Level3, Sprint, Arkadin, CallTower, TelePacific, Velis4, BitTitan, Rackspace, Tierpoint, CenturyLink, Evolve IP, NeoNova, even GoDaddy.

The SPIFF War

July 12, 2016

Money is practically free, so why not use it for a land grab? This is the premise behind the industry consolidation. It is hard to grow organically, so grow inorganically by buying competitors or new markets (like Vonage and Nexmo).

But eventually you think out the herd of competitors that you can afford to buy and now you have the real revenue growth numbers staring at your face.

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