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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

channel

The Channel Marketing Dilemma

November 30, 2016

I just read this article about analytics for the channel. It makes sense. I like his opening line: "Are my people spending their time on activities that drive sales?" That is key.

But then the article goes sideways, because, for the most part, channel partners don't do demand generation.

Talking Channel and Opportunity with TelAdvocate

November 11, 2016

Channel Outlook in a Mega-Merger World

November 7, 2016

With all of the deals going on being a telecom partner is a nervous business. Why do I say that? Uncertainty is never good. Less choice is never good. Less competition is unhealthy for an industry.

CenturyLink Buying Level3: Dumb Idea

October 31, 2016

The rumor on Friday turned out to be true: CenturyLink is buying Level3. CenturyLink has its roots in the RLEC business. It has acquired a number of smaller RLECs throughout the years including VZ and GTE assets. In 2002, it started making mistakes when it sold its cellular business to ALLTEL.

4 Quotes from Gary Vee

October 26, 2016

Gary Vanderchuk is a social media /digital marketing expert and author of a couple of books. He puts out an incredible about of content on Facebook, twitter, instagram, snapchat, kik, podcasts and YouTube (where he came to fame on Wine Library).

Four things he has been saying really strikes me lately:

"Too many people are playing checkers when the game is chess." I think about all the me-too channel strategy going on that is NOT producing the results for the money and effort spent.

Can You Lower the Price?

October 19, 2016

When a partner asks for a lower price what is he saying?

  1. He is selling a commodity.
  2. He is presenting a couple of quotes.
  3. He is not selling your stuff exclusively on this deal..

Granted in many cases, network IS a commodity. And so is Internet Access! And clients indeed DO buy on price.

The Pressure of Price

October 17, 2016

I have spoken to many in the industry this year who are upset that the channel isn't bringing in more deals - non-network deals.

As one CEO told me, "Luddites are still selling network. And the price compression is killing everyone." I know. Revenue and price compression are working against everyone.

Channel Partner Enablement Tools

October 10, 2016

It seems that Channel Enablement is starting to become a thing again. "What is the definition of Channel Partner Enablement? Sometimes also referred to as Channel Enablement, Sales Enablement, Partner Enablement or Channel Management, it is the process whereby you enable and empower your channel partners to sell your services or products. It is a way to increase sales and expand your business by creating partnerships and adding to your workforce." [Pulse Learning vis CSG]

Channel Agnostic or Parity?

September 30, 2016

As Telarus CEO Adam Edwards explained channel agnostic means "no preference of whether sales come through the direct channel or partner channel." Usually that means the buyer doesn't care if it is a direct salesperson or a channel partner (as in the case with Microsoft or Cisco).

In telecom, that usually means that the C-Suite doesn't care where the revenue comes from - indirect or direct. If you look at current available data between 35-65% of new mid-market deals are coming in from channel. So yeah the C-Suite doesn't acre where the new revenue comes from - as long as it comes in.

Is Your Channel Program Up to Standards?

September 28, 2016

You have a channel program but it isn't going well. There might be solid reasons for this.

You might be too hard to do business with. Too much friction and I will sell the other guy.

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