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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

channel

Technology Channel Association Changes Taking Place

June 13, 2014

The TCA (Technology Channel Association), a non-profit trade association for channel partners that I helped found in 2008, has made a few announcements.

TCA President Jeff Ponts writes, "We have expanded our relationship with Cloud Partners, and have signed strategic relationships with CompTIA, and the Baptie Group to meet our goals." The main goal of TCA is education of the channel - all segments of the channel.

"The cornerstone of the TCA has always been the Certified Telecom Professional (CTP) exam. It was rolled out in 2010 and is now on its third revision to meet our industry's expanding role in supporting our members.

TelePartner Training

June 12, 2014

Vendor Buys Its Platinum Partner

June 9, 2014

"Vertical Communications, a provider of business communications software, announced that it has merged with Fulton Communications, a national systems integrator of voice, data and video communications technologies and one of the Inc. 5000 "fastest growing companies in North America."" Fulton is a Vertical Diamond Partner, who has sold more Vertical solutions over the past two years than any other channel partner."

"The new combined company will offer business customers vendor-direct communications technology solutions, including cloud and premise-based enterprise telephony, unified communications, and vertical-market voice applications, as well as a local presence for direct sales, support and professional services in major markets across the United States." [press release]

One Master Agent thought this was notable since the software company is looking for more direct sales (rather than rely on the channel). Many of the Master Agencies are in fact running a direct sales force in the background behind their prominent indirect sales model.

Easing into Cloud Services

June 5, 2014

The UC Install Opprtunity

May 19, 2014

When I talk to UC provider (or Hosted VoIP providers) that sell nationally, the biggest challenge is the customer install. There are a couple of national installers including Endeavor. The feedback I hear is that the current choices are not good. just because you can spell ROUTER doesn't mean you can configure one or find one was just one anecdote.

The Hosted VoIP Crowded Picture

May 8, 2014

Microcorp just signed up 8x8 as a vendor. By my count, that is the 20th service provider that offers Hosted VoIP of some kind. 20.

Some are Broadsoft based; some are Metaswitch based; and some are home brewed versions (Asterisk/Freeswitch/whatever).

Running Out of Salespeople

April 7, 2014

Recently, at an event a speaker said that about one-third of the salespeople would be retiring in the next couple years. I didn't really think anything of it until I was putting some slide decks together for three different sales trainings I am doing.

Then I ran into this graph from pharmaceutical sales, which shows the decline in the number of sales reps.

Five points:

Agents Versus Brokerages

April 1, 2014

I often hear from carriers how Agents don't add value. I'm never sure what value the carriers are talking about. Agents are a sales force for you. We sell your stuff.

Would You Hire That Way?

March 11, 2014

Lately, watching service providers (vendors, carriers, cloud providers - heretofore referred to as SPs) go to channel has been like watching either a reality tv show or a car crash. The way SPs approach the channel looks unplanned.

MessageBroadcast was in and out of the channel in less than a year. I don't know how you think you will get traction and sales that fast from zero.

Telx Says They Love the Channel

March 5, 2014

Allen Harmsen, Director of Product Marketing at TELX, spoke with me about the channel strategy at TELX. To clear up the rumors from last week, Harmsen and Mary Fahey explained that Telx was actually still very channel-centric and that no agents had been cut from the program.

At a sales kick-off meeting in Jacksonville in January, the sales team was told that the channel was going to be leaning less on direct sales personnel and more on the channel people, including two newly added channel managers (in the Northwest and NYC). The five channel managers would be responsible for channel sales, not the direct reps, who would focus on Enterprise sales for the 20 data centers in 13 markets as Telx launches its nationwide marketing campaign.

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