Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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Big Challenge Selling Hosted PBX

November 9, 2010

On LinkedIn (in the Hosted PBX group), the question was asked, "What's the biggest challenge you face selling your solution to end users and/or channel partners?" Here are some of the answers.

Can the end user trust the service delivery of the provider? This is a big question because there have been some failures in VoIP delivery over the years. VoIP has taken somewhat of a reputation hit.

You Can't Be All Things to All People

November 7, 2010

This morning Seth Godin blogs about alienating the 2%. In short, you can't please everyone. There's more money in trying to please a targeted core. In cliche, You can't please everyone.

Day 1 Observations from Phoenix

October 26, 2010

I'm at the Broadsoft Connections 2010 user conference in Phoenix. The theme is Ignite Passion (for Hosted UC). These are some of my notes:

Broadsoft is pushing not just Hosted PBX but services they are calling CAAS (Communications-as-a-Service).

Top 3 Ways Not To Interact with a Blogger

October 21, 2010

I get email from public relations firms all the time. Every time I think I'm off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in the Industry. (Keep those tips coming!) Add in social media noise and most of my day is fielding news, questions, etc.

Indirect versus Direct: the Financials

October 18, 2010

At Microcorp agent show today, one regional GM was explaining that the corporate mentality is that it is more expensive to sell via indirect than direct. I was flabbergasted.

The reasoning is that on year 2 and 3, when the carrier is still paying commission points, it is losing money. Really?

One: your customer acquisition cost and cost of sales for indirect is only paid if as sale is made.

Two: you pay salary, taxes, benefits, car allowance, cellular bill, office space, unemployment insurance, business liability insurance, and utilities for a direct sales force always!





Broadvox and Cypress: What Now?

October 17, 2010

Broadvox and Cypress acknowledged the merger rumors on Thursday, announcing that they were still working out the details of the merger. (TMC broke the story here). Both companies wanted to assure customers that it will be business as usual.

Executives told TMC that no product lines were in danger.

3 Ways VARs Can Profit From Cloud

October 11, 2010

I was speaking to an IT shop owner this morning who will be attending SMB Nation in Vegas in a couple of weeks. His worry is How Do I Make Money From The Cloud?

Agents have a similar worry. One reason agents worry is because selling Managed Services in Consultative Selling is very different than selling a PRI or T1.

Net-Heads Versus Bell-Heads

October 6, 2010

So I gave my talk today about Net-Heads versus Bell-heads at CVX (Channel Vision Expo). There is a shift happening in the telecom world. Not only is the world of IT and the world of Telecom blending, but technology is becoming even more pervasive in the business world. More technology means more problems and much more support is needed.

What to Ask Your Prospective VoIP Provider

September 29, 2010

If you are a VAR or telecom agent about to pick out a strategic partner to be the VoIP Provider that you work with, here are some things to ask the execs.

Are you a CLEC? It isn't a requirement to be a CLEC to deliver VoIP. However, if not, E-911 and porting will be done by a third-party.

The Channel and IP Comm

September 29, 2010

I presented on a webinar for the Technology Channel Association today titled How to SELLECOM Hosted PBX. We had a good turn out and many questions (which I appreciate).

One question was why I would suggest that the agent NOT ask for the bill. When selling IP Communications, it isn't about cost savings.

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