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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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RAD Rant on Channel Marketing

December 1, 2015

A Little Channel Conflict

November 24, 2015

I know this happens but I have never seen it in print. Channel Conflict is a big issue. It is basically the conflict between the direct sales team and the indirect sales team. This conflict is so bad that some programs allow for teaming - that is when the channel partner works with a direct salesperson of the carrier and they both get credit/compensated for a sale.

Everyone Wants You to be an MSP

November 5, 2015

Whether it is the keynote at a channel conference or a master agency, everywhere you look the message seems to be: Yo Agent, become a MSP!

So for a few years now, the keynotes, most notably from a Gartner analyst, have been a singular message: become a cloud broker or service provider or die!

CLECs have been trying to transition to cloud - most notably TelePacific, EarthLink and Cbeyond (now Birch). As TBI's Ken Mercer writes, "We've been selling telecom services for years.

What Does a Master Agency Look Like?

October 27, 2015

Years ago, master agencies were mostly telecom brokers. Today, with cloud services, hardware, data center, managed services, mobility and adding their own services, master agencies have morphed.

The models vary greatly. A couple, like COLOTRAQ, are specialists.

Where is the Channel Going?

October 26, 2015

There have been several announcements lately about channel programs from Windstream, AT&T, InterNap, Integra and others. In a few cases, the announcements are in defense of reduction in force. In the wake of layoffs, the carriers are defending their channel position. In unison they are singing, "We still like the channel!"

Juniper is a Cable Pusher

October 6, 2015

Juniper Networks is now pushing its VAR partners into the cable channel, getting them to sell cable services. It is pitched as cable is the cable to connect to the cloud. [see webcast video here] Comcast Business was on the webinar but they pitched their sisters too.

"One of the first integrated programs is the Cable Business Service Program.

Will You Be in Anaheim Next Week?

September 29, 2015

Sunday I make a stop in Atlanta for a few hours for Microcorp's One on One annual event.Then I jet to LAX for ITEXO and CVX Expo in Anaheim.

Are you in Channel Management? My session, Rev Up Your Channel Partner Program with R.P.M., is Tuesday at 5:30. Stop by.

A View of UC from Broadvoice

September 24, 2015

The Show Wrap-up

September 18, 2015

At the channel show in Boston, one thing seemed to be missing: the channel partners. The usual players were there but for the most part, everyone was asking where the agents were.

The East coast show is all cloud with many booths of with unknown logos. Granite, Bullseye, AT&T, Verizon, Windstream and, ooh, Sprint were the only telcos boothing it.

The Velocity of Change

September 11, 2015

 I edited this message from President of the TCA, Jeff Ponts (also President of CloudMSP and COO/EVP of master agency Datatel Solutions). Much of what he says is poignant. The Velocity of Change is very striking to me.

The Velocity of Change and the Customer Experience

Next week many of you will be filling the tradeshow hall at the Cloud Partner Conference and Expo at the Hynes Convention Center in Boston September 16-18th. Channel Managers will be lined up to scan your badge, hand you tchotchkes, and updated flyers of their product offerings.

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