expo

More Trade Show Tips

September 8, 2010

Here are some more links to some helpful tips for your trade show schedule.

First up, HOW TO: 10 Tips on Presenting at Conferences. Let me summarize: PowerPoint is NOT to be read to the audience and remember the 10-20-30 Rule by Guy Kawasaki (video)!

There's a rather long slide show on slideshare called Steal This Presentation.

Posted in Marketing, expo, sales and selling

Trade Show Follow Up

September 8, 2010

As we enter the fall telecom trade show season, here's a link to an excellent article about How to Turn Trade Show Leads Into Clients. Number # 1 is to actually Follow Up Creatively!!

For many salespeople, following up is more like, "So do you want to buy now?" When it should involve demonstrating value. How? Ask interesting questions. Send cards, e-vites, news clippings, joke-a-day-vm, etc. Stop being boring -- but better boring than not following up at all.

See you at ITEXPO -- ask me for more tips in LA!

Posted in expo, sales and selling

GROWCO Tidbits

March 17, 2010

So I was at INC magazine's GROWCO conference this week. I wasn't too thrilled with the majority of the content - speakers were off-topic or just blowhards. But here are a bunch of ideas:

"Fear is necessary," said George Foreman. It was reiterated by many others because fear means that you are uncomfortable and growth only happens when you are uncomfortable.

Posted in conferences, expo, sales and selling

Blind Items

March 4, 2010

Some buzz I picked up at the Channel Partners Expo.

What company is working on a certification program for its agents?

A company is going to be giving a big surprise DEMO later this month.

Merger rumors were active at the show. Who will buy Deltacom? What will happen to Qwest?

One CLEC has an agent agreement issue, which is why it isn't getting much traction right now.

There is one carrier selling IPv6 at such a low rate, even Cogent is jealous.

One long-haul carrier is offering waves for less than a cup of jow per meg.

Posted in expo, off topic

TEDx Tampa Bay: Happiness is the Key

February 13, 2010

I was at TEDx Tampa Bay yesterday. (It's a local franchise under the TED umbrella. Charles Armstrong of SparkLabs is Tampa Bay's Steve Jobs - wait till you see the Tour Wrist. He stated in his talk, "The limits of what's possible is bound only by the limits of our innovators' imagination."

We saw this at ITEXPO East 2010 a couple of weeks ago. There are many companies that are banging out really neat stuff. Our industry has a bunch of brilliant stars - many of whom where in the Cloud Summit.

Guy Hagen summed it up during his TEDx talk: This economic storm is riddled with opportunity for creativity and innovation.

Posted in communications, economy, expo, sales and selling, technology

iEXPO

January 29, 2010

With all the iHype about the new Apple iPad - and all the disappointment with the new gadget - and all the jokes and subsequent lawsuit about the name - I think it might be time to rename ITEXPO, TMC's iEXPO.

If you saw all the attendees staring at their iPhone (mainly wondering why they couldn't get a signal!). And I think half the booth giveaways were an Apple i-gagdget. So I propose that we call it the iEXPO.

Noted: Moshe Maeir says we just need to call it the iTEXPO.

Posted in TMC, expo

Visit Me at ITEXPO at a Discount

December 30, 2009

The curriculum for ITEXPO East has been assembled, and I am so enthusiastic about what you'll take away from this conference. It's simply a great program focused on today's most powerful communications technology!
SPECIAL RATE FOR YOU AS A READER OF MY BLOG - SAVE 25%
And because you're a loyal reader of my blog (at least I hope you are), I am able to offer you 25% savings off any paid conference plan. This discount applies to ITEXPO - or any of the collocated events at the show including: 4GWE, M2M Evolution, Smart Grid Summit, Digium|Asterisk World, and Cloud Communications Summit.
Your paid conference pass gives you unlimited access to all conference events, sessions, keynotes, meals, workshops, receptions, and the exhibit hall on the days you choose.
To take advantage of your special rate, use this link to Register Now, and enter the code BLOG.
Come see me moderate three panels:

How to Leverage Social Media for a Successful Marketing Campaign (E-05) on Wed., 1/20/2010 @ 1:45
Winning the Battle for SMB VoIP on Thursday, 1/21/2010 @ 8:30 AM
Making Money in IP Communications (RES-01) on Wed., 1/20/10 @ 10 AM for the RESELLER DAY TRACK

Can't make one of these sessions? A dinner gathering is being scheduled on Wed., 1/20/09 at 8 PM at a nearby restaurant.

Posted in TMC, conferences, expo

Unsubscribe and Permission

November 17, 2009

Seth Godin wrote Permission Marketing in 1999. Ten years later, most media companies don't understand the concept still. As Seth explains in the book and in his blog numerous times, when I give you my email address, it is a trust issue. I trust that you will not spam me; inundate me with off-topic email; and most importantly not sell my email address to third parties -- even if they are your partners.

All too often, when I sign up for an event, I get inundated with email from the vendors of the event.

Posted in Marketing, conferences, email, expo

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