On Rad's Radar?

In speaking with Microcorp today about their agent event in October in Atlanta, we were discussing a panel on Trends for 2010.  It's not so much about the vendors, it's about the services that the vendors are offering that will become the next revenue stream for the channel.

This ties in with a TCA listserv discussion about Alternative Streams of Revenue for the Channel Agents. TCA will be hosting an agent call about Electricity with a couple of agents who have been selling electricity to businesses in unregulated states for a while. (Paetec offers this to agents as well).  Other topics include Web Strategy (like Lead Generation through Search Engine Marketing (SEM) and Social Media Marketing); SAAS; 4G; the Cloud; and Managed Services.

It won't be enough to just sell TDM in the future, you will need partners to offer Telecom Expense Management (TEM) and Auditing as well as all the new services coming down the pipe (electricity, SAAS, cloud, 4G, VOIP, SIP Trunking, etc.). 

Maybe we are heading into Master Agency 2.0 - the dawn of an era when the master agent will have to be more than a collection of carrier contracts. What do you see that you might need from your Master Agency in the future?