On Rad's Radar?

"An industry executive argues that service providers face becoming "irrelevant" to consumers, though it might be unusual to hear it said in public," writes Gary Kim. It is the same argument - dumb pipe versus value added reseller.

While VZ and ATT have billing relationships with hundreds of millions of customers, is that enough? Without valuable contact to your customers, service providers are relegated to being a line item on the credit card bill -- commodities to be RFP'ed or shopped.