Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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The Sales SWAT Team

July 3, 2012

Zayo Group announced the formation of a dedicated team focused on Small Cell and Fiber to the Tower (FTT) initiative (in this press release). That's a good idea. In fact, when RAD-INFO INC is consulting on mergers between TDM companies and cloud companies, this is one approach that we have used.

There are different types of salespeople.

What is it with Agents and the Web?

January 16, 2012

When I skim through telecom websites, it is pretty obvious that most telecom companies - agents, masters, VAR's, carriers, ITSP's, ISP's - don't really give the web any love.

The websites are rudimentary - many without an update in the last two years. A majority are filled with marketing buzz speak that does not clearly (and concisely) tell the audience what they do or sell. Why? You have 8 seconds to load a page and tell your story before people bounce.

Just Like Fishing

October 28, 2011

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish.

Just like fishing, there are going to be some people just sitting in the boat catching nothing but a buzz and a sunburn because they are using the wrong bait (message) or there are no fish in that area.

Online marketing and social media really take that into account.



Sales Stalking

July 27, 2011

With the loss of any privacy today online, cyber stalking for prospecting is easier. I know it sounds sinister, but the best way to sell is to know your prospect. Know if they NEED your service. Know if they can afford your service.

How Not to Interact on LinkedIn

July 19, 2011

I received this email from a contact on LinkedIn:

I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as a LinkedIn connection.

IBM's New(er) Strategies

March 29, 2011

Image via Wikipedia

At IBM's Lotusphere this year (Feb. 1), IBM rolled out strategies for Cloud and Social Media.

IBM identified 5 ways that partners could benefit from the Cloud. They are as follows:

  1. Cloud Application Providers - deliver business apps via a subscription model through the cloud such as SAAS
  2. Cloud Builders - design, build and manage clients’ cloud needs, typically integrating with existing infrastructure.
  3. Cloud Infrastructure Providers - provide a public cloud infrastructure or Platform as a Service (PaaS) on which app can be hosted.
  4. Cloud Services Solution Providers - resell multiple public cloud services and offer complementary services such as training and integration.
  5. Cloud Technology Providers - provide the tools, services, and technologies, such as cloud management, billing metering and monitoring — that help clients use the cloud more effectively.

These are ways for VAR's to stay in the business of providing applications and associated services.

According to some PR sent my way, " IBM is the largest consumer of social technologies.

Thoughts from Social Fresh

February 24, 2011

Social Fresh Tampa was this week but I only attended the final panel on Day 2. Justin Levy (now at Citrix) resonates with me. Zena Weist of H&R Block did not. Paula Berg formerly at Southwest Airlines, now with Linhart PR shoots straight.

12 Things to Do at the End of the Year

December 13, 2010

Big Challenge Selling Hosted PBX

November 9, 2010

On LinkedIn (in the Hosted PBX group), the question was asked, "What's the biggest challenge you face selling your solution to end users and/or channel partners?" Here are some of the answers.

Can the end user trust the service delivery of the provider? This is a big question because there have been some failures in VoIP delivery over the years. VoIP has taken somewhat of a reputation hit.

Promiscuous Networking

September 22, 2010

While this whole social media thing is new and yet evolving, experts have emerged. Ninjas even. All these folks that lay a claim to knowing everything there is to know about social media. It was the same with multi-level marketing (MLM) aka network marketing.

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