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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Different Ways to Skin a Cat

June 26, 2015

Most companies in the telecom sector just copy what other companies do. Before 2003 though, ISPs were primarily small businesses providing dial-up and then DSL to mainly residential markets in the US. Post 2003, it became a game for the Duopoly, with the smaler providers in the shadow just reselling what was offered.

Step into 2015 and FTTX is huge.

Marketing is the Difference

May 18, 2015

There has been a wave of stories about the lack of marketing in tech/IT/telecom. I mention it all the time - and twice last week (here and here). But there was at least one other mention (here and here) about how since most (in this case) MSPs don't market themselves, a little marketing can go a long way. I think that is true for any regional telecom or tech business.

Getting Perspective

May 14, 2015

I am heading to the Genband Perspectives15 show next week in Orlando. Going to see about Kandy and Nuvia plus some details on the fring idea. (Not to poke BSFT, but at least this show has some cool stuff to take a look at.)

While all that tech is cool, with 2000+ providers offering VoIP in the US, Marketing should be paramount.

Verizon Invites the Channel Once More

March 20, 2015

Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in the SMB market.

Arnold says that it is presented as a TDM replacement service. Why then is VCE promoted online in VZ Enterprise?

What Can You Learn from Target?

March 10, 2015

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year!

"David Schick of Stifel, says [Target] needs to go back to "differentiated discount", which means offering a selection of desirable items--a trendy handbag, say, or a novelty watch--which no rival is selling." Target had a higher ARPU than Walmart due to the differentiator. It was hip, designer, nice place to shop.

No Magic in Telco

February 27, 2015

GENBAND and fring are looking to take some of the revenue back from OTT apps by creating an alliance for global service providers. I think they are trying to close the barn door long after the animals are gone, but, hey, it makes the news. Most consumer behavior - especially on devices - centers on user experience. Carriers suck at UX.

Why Social Media Might Matter

February 14, 2015

The Culture of Complacency

February 14, 2015

"In their book "In Search of Excellence," Tom Peters and Robert Waterman list a "bias for action" as the first of eight attributes that distinguish excellent and innovative companies. Many of the companies they studied were very "analytical in their approach to decision making, but they are not paralyzed by that fact (as so many others seem to be.) In many of these companies, the standard operating procedure is: 'Do it, fix it, try it.'" [WSJ]

Many companies are going through change -- mostly M&A change which isn't the change I mean. EarthLink and Cbeyond were going through very public change - like Dell, Microsoft and others.

News Tidbits Part 2915

February 9, 2015

While Verizon is selling its wireline (including approximately 1.6 million FiOS Internet customers; and approximately 1.2 million FiOS Video customers), AT&T is upgrading U-Verse to 75 Mbps in some areas. Now they will actually be delivering broadband under the new FCC definition.

Frontier - making its 3rd acquisition from the RBOCs - "FTR will have to break the bank to do so, creating huge debt and diluting shares further," per SeekingAlpha. One thing to remember: not one of tehse acquisitions have gone well for Frontier (or Fairpoint).

Competing Against Cable

February 6, 2015

The RBOCs have stopped trying to compete with cable for the consumer market and the small business market. (They just want to sell cell phones, M2M and soon IoT to them). CenturyLink, Windstream, Frontier and Fairpoint still have a huge stake in broadband. Frontier's stake just went up $10B with its purchase of VZ assets.

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