Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Marketing is Falling By the Wayside

February 20, 2017

Company executive don't want marketing; they want sales.

Or they want a twitter or Linkedin strategy.

Or they want to increase channel sales.

I get calls all the time asking for a "cheap website guy".

ITEXPO: The UC Outlook

February 10, 2017

The future of UC is bright says a number of executives at UCaaS providers. But is it?

I spoke with a few VoIP executives including CoreDial at ITEXPO. There are two separate layers: cheap voice or POTS replacement and people who want a comms platform.

How Do You Enable Partners?

January 31, 2017

RingCentral VP of Channel, Zane Long, did an interview with Channel Vision. He states, "Partners need the right sales support and enablement in order to be successful. It isn't enough to have just an amazing product or the richest commissions, because if partners are not fully enabled to really market it, they will not position your product first. The cloud communications marketplace is crowded and the demand for these competing solutions is evident (as noted in my earlier predictions).

A Quick Look at Emerging Technologies for Next Week

January 31, 2017

Heading into ITEXPO next week, I am prepping for my session on Differentiation for SPs (Marketing) as well as my Women in Tech panel. The week after that I am in Nashville for FISPA speaking on SD-WAN, Marketing Fiber (FTTx) and a couple of other marketing topics. Then I am speaking at a sales kick-off on SD-WAN and more. That's why I want to take a quick run down on emerging technology.

Customer Segmentation

January 24, 2017

"Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service," writes Pamela Vaughan of HubSpot.

The same messaging to VSB, small and medium business just won't work, especially for UCaaS. The pain points are different. The buyer persona are different.

2 Lessons from Politics

January 13, 2017

At lunch today with a political consultant, we discussed the presidential campaign. Here are two things that drive me crazy about HRC and DNC that you should think about for your own company.

The first thing is that the same team that lost four years ago (in a primary) was probably not going to win you this election. While I understand loyalty, we are in politics and business to win.

MSP EXPO Panel on Differentiation

January 4, 2017

MSP EXPO is collocated at ITEXPO in February in Fort Lauderdale. I will be moderating one panel: "How to Differentiate Your Telecom, Managed, Hosted, and Cloud Services for Revenue Growth". The panelists will be Jim DeBald of CoreDial; Eric Hernaez of SkySwitch; and Joshua Feinberg of SP HomeRun. The panel will be 1 pm ET on Wednesday, 02/08/17. Join us.

Tidbits #2444 (Telecom and Otherwise)

January 4, 2017

There are too many VoIP and UCaaS providers. Consolidation is required in this space. I think UCaaS has to shift into Voice/Dial-tone (POTS replacement or SIP Trunking with some features) and some collaboration platform. The way it is now - replacing an on-premise PBX with a hosted one - isn't selling very well.

More Retail Stores Going Broke

December 28, 2016

The Limited is just the latest retail chain to go bankrupt. Sports Authority closed earlier this year. Many others are on the slide down into BK.

There is a lesson or two to be learned from retail.

Is SD-WAN the new UC?

December 19, 2016

In 2003, Broadsoft was selling its softswitch to anyone who would buy it. Today, they are trying to sell direct. All in all, it is technology that is still struggling to find its voice.

Today, VeloCloud is selling its SD-WAN software to anyone who will buy it.

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