Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Can You Find the Bestseller Effect?

December 16, 2014

In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in the world of IT that encompasses mobile apps, devices, cloud services and more, it is so much who the buyer is but why are they buying. Not why you are selling or what benefit your service provides, but why are THEY buying?

Many conversations I have with clients center around who to target.

4 Tips for the Busy Executive

December 11, 2014

I have a couple of prospective clients that keep delaying projects.

One really wants to do the project but the people aren't in place yet. The time isn't right. Is the time every really right?

About Email Marketing

December 9, 2014

Mojo Marketing is blogging the 12 Days of Telecom Marketing! I was the guest blogger for Day 5 about Email Marketing.

In summary, when people see your email they shouldn't say, "What?! Another one from this guy!" They should say, "Oh, I wonder what he has to say."

It Starts With Strategy

December 4, 2014

What we talked about today was tactics. How do I know? It's always tactics. It's always How do I quickly get customers. That is mainly tactical.

Comcast Merger Will Pressure CLECs

November 19, 2014

The CLEC industry has a few problems:

  1. TDM-to-IP Transition
  2. USF Reform (E-Rate, ETC)
  3. Consolidation
  4. Special Access Pricing

The biggest problem by far is the Comcast-TWC merger. It will replace 2 large MSOs (Comcast + TWC) with 2 much larger service providers (Comcast & Charter). Comcast is already huge - $17B in the last Quarter! Smaller than AT&T's consolidated revenues of $33.0 billion for the quarter ended September 30, 2014.

Invisible is Good Design

November 10, 2014

2 Things About Content Marketing

November 7, 2014

One thing about content marketing is that while everyone is talking about, few people are doing it well.

Great quote from GapingVoid about it, "You have to love them every day, even if they don't buy from you every day." Give Value every day. Show that it isn't just about the contract and invoice.

As Seth Godin reminds businesses, media has changed; now everyone is a media company.

3 Reasons Channel Management Needs a Slap

October 31, 2014

It's amazing to me how people who manage channel operations for carriers (and likely have not worked in the channel as a partner in at least 8 years) can give partners advice about running their business. Have you looked inside your own company???

Reason 1 that some people need a slap is Larry Walsh on CPZ saying that partners need to spend money on R&D. Never mind that he doesn't explain what he means by R&D.

Look Another Road Show (and Presentation)

October 28, 2014

Presentation after presentation is what the shows are all about. Sponsors pay for the show, so they get to stand on stage and give a presentation. That would be fine if the presentations didn't suck.

That's right.

What's the Difference?

October 28, 2014

As I have been trying to add up, there has to be 2000 service providers offering some kind of Hosted VoiP. There are about 1000 ILECs of one size or another (NTCA, NCTC, ITTA) and about another 900 MSO's. In addition, the ISPs or ITSPs offering Asterisk service or using Netsapiens, Ipifony, Broad River, or other white label softswitch operator. There are 300+ Broadsoft clients in the US (main of which are ILECs and MSOs).

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