Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

What I learned from the NFL Playoffs

January 19, 2015

Yesterday the Seattle Seahawks gave up 5 turnovers including 4 interceptions, yet still managed to win the game - in overtime! Here are a couple of lessons from the NFL games yesterday.

Unless the game plan isn't working, stick to it the whole game. The Packers (supposedly) had a winning game plan that they gave up in the 4th quarter when they thought they had the game in the bag.

The Job Jumper and His Rolodex

January 9, 2015

This is the story of the channel manager who about once a year changes jobs. In this business, people change logos often. Even more now with all the consolidation and layoffs. It's a joke at trade shows: "I'm here just to get your new business card."

A Clean Sheet of Paper

December 29, 2014

The new year is like a clean sheet of paper. The above Calvin & Hobbes cartoon talks about how a blanket of snow makes everything new again. January 2nd is like that as well. (No idea why you have to wait for that date to start something or change something.

End of Year Tidbits

December 22, 2014

Stop watching the news. Seriously. It's nothing but depressing stuff. It is no way to end the day (go to sleep) or no way to start the day. Read something for 15 minutes instead.

Can You Find the Bestseller Effect?

December 16, 2014

In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in the world of IT that encompasses mobile apps, devices, cloud services and more, it is so much who the buyer is but why are they buying. Not why you are selling or what benefit your service provides, but why are THEY buying?

Many conversations I have with clients center around who to target.

4 Tips for the Busy Executive

December 11, 2014

I have a couple of prospective clients that keep delaying projects.

One really wants to do the project but the people aren't in place yet. The time isn't right. Is the time every really right?

About Email Marketing

December 9, 2014

Mojo Marketing is blogging the 12 Days of Telecom Marketing! I was the guest blogger for Day 5 about Email Marketing.

In summary, when people see your email they shouldn't say, "What?! Another one from this guy!" They should say, "Oh, I wonder what he has to say."

It Starts With Strategy

December 4, 2014

What we talked about today was tactics. How do I know? It's always tactics. It's always How do I quickly get customers. That is mainly tactical.

Comcast Merger Will Pressure CLECs

November 19, 2014

The CLEC industry has a few problems:

  1. TDM-to-IP Transition
  2. USF Reform (E-Rate, ETC)
  3. Consolidation
  4. Special Access Pricing

The biggest problem by far is the Comcast-TWC merger. It will replace 2 large MSOs (Comcast + TWC) with 2 much larger service providers (Comcast & Charter). Comcast is already huge - $17B in the last Quarter! Smaller than AT&T's consolidated revenues of $33.0 billion for the quarter ended September 30, 2014.

Invisible is Good Design

November 10, 2014

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