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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

The Cost of Attention (Advertising)

September 30, 2014

Note: This isn't a political rant. It's a numbers game.

In 2010, current Florida Governor Rick Scott spent $40 million to win the governor's race. The voter turnout was 49% according to the state of Florida.

Are You a Red or Black Ant?

August 28, 2014

Dave Matthews Band's Ants Marching has been in my head all morning.

"When all the little ants are marching Red and black antennas waving we all do it the same we all do it the same way"

Reminds me of telecom.

Seth Godin wrote this morning, "There is no more everyone.

Poised to Outperform

August 11, 2014

In an article from Seeking Alpha (login required), the title just hit me - Here's Why 8x8, Inc. Is Poised To Outperform. Then you read the article which pretty much quotes press releases and you realize that once again the financial writers know nothing about the tech and telecom space.

Is 8x8 poised to outperform the market? Let's look.

Managing Brand Reputation

August 11, 2014

Yesterday, I moderated a panel at ITEXPO on managing brand reputation. Here are some tidbits from the panel.

"Brand is part product, part value proposition and part customer experience" (or how the customer interacts and uses your product)., said Shatel

Reputation Management consists of three layers of software applications: CRM, the Interaction software and the ERP system behind the scenes that connects information to the other two systems.

The Whirl Factor

July 22, 2014

There was a good blog post on the TDCloud blog titled, "What's Your "Whirl Factor?" It was a good read.

"If the industry as a whole knew how awesome your product was--if they really understood all the differentiating features and the benefits of using it--would they still get behind it? Would sales people actively sell it? Would customers be lining up to buy it?"

What I Read Over the Weekend

June 23, 2014

This could have been a good case study article if it had been more specific. Instead it is full of vague assumptions. Not helpful at all.

AT&T is adding cities in NC to its U-Verse with GigaPower.

Marketing is...

June 18, 2014

Schizoid Tails of the ILEC

June 17, 2014

Sitting in the belly of the beast today as I listen to AT&T talk about DSL, U-Verse, ASE (switched Ethernet), LTE and other products. It's interesting to hear AT&T talk about the $21 Billion that they spent on the network in 2013 and the same amount for 2014. (It isn't all wireless CAPEX; it is also wireless network CAPEX and spectrum acquisition costs.) But this weekm the Ma Bell PR machine said, "AT&T Wants to Replace DSL with Wireless in TDM-to-IP Transition Trials" [telecompetitor] Why would Ma Bell dump more capital into a network that they are going to transition?

They may spend on U-Verse like they did in Connecticut before selling off SNET.

Why Marketing Matters

June 15, 2014

Wed. morning at the FISPA event in Atlanta I will be presenting on Why Marketing Matters, followed closely by a Q&A session with Bullseye Telecom's Tim Basa on Sales & Marketing.

You can see the slides HERE. The main point: today marketing is everything. It is internal and external communication.

One Way to Differentiate

June 3, 2014

My agent business (activity) has picked up considerably lately. Someone found me via my blog looking for a phone system that would integrate with ACT and Outlook. Doing some research, ShoreTel Sky and 3CX came up. Talking with a master agent I found out that Digium and Broadsmart do the integration as well.

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