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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Mary Meeker's Internet Trends

June 8, 2017

Mary Meeker of Kleiner Perkins puts out an annual report on Internet and Internet related trends. This year it is a 355 slide report. [You can download a pdf version here.] (Here is a 35 minute summary from Mary herself.)

Highlights:

How Much Do They Spend?

May 25, 2017

On a call today discussing marketing in our sector - and how there is very little of it. I had to take a look at what companies spend on marketing. Here is the list of the top 20 advertisers.

  • AT&T - $3.6bn
  • Samsung - $3.3bn
  • NIKE - $3.2bn
  • Google - $3.2bn
  • T-Mobile - $2.9bn
  • Verizon - $2.7bn
  • Chase - $2.7bn

Chase and Nike are to give you an idea what big brands spend.

Merger Synergies and CX

May 24, 2017

Sonus is merging with GENBAND. Last year Sonus bought Taqua for $20M. The talk is all about synergies and higher EBITDA. Oh and Accretive. No talk about how they will better serve their customers.

Like Cars in the 1950s

May 5, 2017

Did you know that from 1920-1960 there were hundreds of US auto manufacturers? Then it collapsed to just 5 - Ford, GM, Chrysler, AMC and Studebaker, according to Wikipedia.

Most of the collapse was due to the Big 3 claimed 94% of the market by 1955. So a hundred other companies were competing for 6% of the market.

Some Thoughts for the Day (Part 2455)

May 3, 2017

Despite growing 93 percent from a year ago, Microsoft's Azure hasn't made a dent in Amazon's share of the $10 billion cloud market, according to Synergy Research. Amazon's AWS held steady at 33 percent of the worldwide market share of cloud infrastructure service providers in the first quarter, according to Synergy. And though it grew just 43 percent in the first quarter, Amazon's cloud revenue is more than the next five providers combines, Synergy estimates.

It isn't a sprint.

The Red Velvet Rope

May 2, 2017

Popular nightclubs have a red velvet rope next to the line outside. Outback Steakhouse did better when there was a line outside. Everyone wants to go to the popular place, the in place. Today, the VIP Room or VIP Experience are hot luxury items.

The State of the Master Agency with COLOTRAQ's CEO

April 26, 2017

Where's the Margin? (Part 1)

April 21, 2017

As much as I grumble often about the VoIP/UC providers and their lack of differentiation, SD-WAN is going to be just as bad. It is almost a commodity out of the gate.

Since most product markets are flat (think broadband, cellular, voice, TV), the race is on to take customers away. Without a better mouse trap, it is all about price.

Telecom Tidbits (Part 2452)

April 11, 2017

Coming at you from the Channel show in Vegas, where TelePacific reveals its new brand as TPX Communications. Tele and Pacific didn't fit a managed services provider with a nationwide reach. TPX is more interested in selling UCaaS, managed IT, SD-WAN and managed security these days. The name change is to reflect that.

3 Studies You Might Find Interesting

April 3, 2017

SpiceWorks study on IT buyers: "The survey results show nearly 90 percent of IT decision makers evaluate and recommend technology solutions while less than 50 percent of business decision makers do the same."

In the SpiceWorks IT Buyer guide, "IT pros at small companies are often both the business and IT decision makers." And no one reads your brochures. Interesting that IT buyers don't trust social media.

A CompTIA SMB study "identified the "sweet spot" of the SMB market to be companies with 10 to 99 employees.

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