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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

What the Studies About UC Say

August 25, 2015

WOW! In a study of 1,000 businesses by Evolve IP, "71.5% were not very familiar with what "Unified Communications" actually is". You can scratch that off your SEO key word list right now.

The stat that "40 percent of participants are already using elements of a Unified Communications (UC) solution" is misleading because UC is a garbage term for many components of voice, video and comms.

On Content for Lead Gen

August 24, 2015

There is a new CMO Council study (along with affiliate, Content ROI Center) out called "Lead Flow That Helps You Grow" focused on demand generation strategy. The report takes a deep look into the struggle companies are having in producing quality lead flow that can advance sales performance. The study was conducted from North America-based research. It features perspectives from both qualitative interviews with marketing leaders at Informatica, Thermo Fisher Scientific, OpenText, CA Technologies and IBM, and key findings from a survey of marketing leaders across many industry sectors.

One Picture

August 11, 2015

"Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal," writes the CMO Council. Is it because we are more visual - or because the only thing we slow down for is a cat meme?

The CMO Council report, From Creativity to Content, is about the role of visual media in story-telling. A lot of the reason for visual media - (photos, video, illustrations, infographics and animated gifs - goes beyond "a picture is worth a thousand words". It has to do with Getting Attention.

CMO Council Study on Content Marketing

July 28, 2015

The CMO Council study (along with affiliate, Content ROI Center) produced an infographic called "Lead Flow That Helps You Grow" focused on demand generation strategy. It is based on a report that examines "the struggle companies are having in producing quality lead flow that can advance sales performance. The study was conducted from North America-based research. It features perspectives from both qualitative interviews with marketing leaders at Informatica, Thermo Fisher Scientific, OpenText, CA Technologies and IBM, and key findings from a survey of marketing leaders across many industry sectors."

Different Ways to Skin a Cat

June 26, 2015

Most companies in the telecom sector just copy what other companies do. Before 2003 though, ISPs were primarily small businesses providing dial-up and then DSL to mainly residential markets in the US. Post 2003, it became a game for the Duopoly, with the smaler providers in the shadow just reselling what was offered.

Step into 2015 and FTTX is huge.

Marketing is the Difference

May 18, 2015

There has been a wave of stories about the lack of marketing in tech/IT/telecom. I mention it all the time - and twice last week (here and here). But there was at least one other mention (here and here) about how since most (in this case) MSPs don't market themselves, a little marketing can go a long way. I think that is true for any regional telecom or tech business.

Getting Perspective

May 14, 2015

I am heading to the Genband Perspectives15 show next week in Orlando. Going to see about Kandy and Nuvia plus some details on the fring idea. (Not to poke BSFT, but at least this show has some cool stuff to take a look at.)

While all that tech is cool, with 2000+ providers offering VoIP in the US, Marketing should be paramount.

Verizon Invites the Channel Once More

March 20, 2015

Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in the SMB market.

Arnold says that it is presented as a TDM replacement service. Why then is VCE promoted online in VZ Enterprise?

What Can You Learn from Target?

March 10, 2015

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year!

"David Schick of Stifel, says [Target] needs to go back to "differentiated discount", which means offering a selection of desirable items--a trendy handbag, say, or a novelty watch--which no rival is selling." Target had a higher ARPU than Walmart due to the differentiator. It was hip, designer, nice place to shop.

No Magic in Telco

February 27, 2015

GENBAND and fring are looking to take some of the revenue back from OTT apps by creating an alliance for global service providers. I think they are trying to close the barn door long after the animals are gone, but, hey, it makes the news. Most consumer behavior - especially on devices - centers on user experience. Carriers suck at UX.

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