Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

VoIP Branding at its Best

January 23, 2012

I was reading an article that began "specializing in telephone and network VoIP solutions for Fortune 1000 companies, government agencies, educational institutions and small and large businesses around the world." How exactly is that SPECIALIZING? That's Everyone.

Just so you understand: Avaya and Cisco are multi-billion dollar companies that still can not be all things to every business. It's is just not possible.

There was this little book by Chris Anderson called The Long Tail.



What is it with Agents and the Web?

January 16, 2012

When I skim through telecom websites, it is pretty obvious that most telecom companies - agents, masters, VAR's, carriers, ITSP's, ISP's - don't really give the web any love.

The websites are rudimentary - many without an update in the last two years. A majority are filled with marketing buzz speak that does not clearly (and concisely) tell the audience what they do or sell. Why? You have 8 seconds to load a page and tell your story before people bounce.

The Whole Content System

January 9, 2012

Yes the whole content system is a mess. Newspapers, magazines, book publishing, music, movies and now TV - all are old school content business models that are in a state of upheaval. Unfortunately, the people in charge of these content systems are fighting the change that is happening - happening in large part because of the Internet - instead of trying to start making changes NOW.

The Advice Column

December 15, 2011

Sprint's Spending on Marketing

December 12, 2011

According to Adage, Sprint has a new CMO, Bill Moyer, who fired the old agency for a new agency to handle the $1.4 Billion ad spend of Sprint. I looked at that number and my jaw dropped. Sprint spends more than 1 billion in marketing dollars?

Surely there is a better way to spend that money than more black and white ads of Dan Hesse.

A Lesson From Netflix for You

December 4, 2011

Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining its value proposition as well.

The Cellular Battle

November 28, 2011

I don't mean the AT&T-T-Mobile merger, although that is just one battle in the war for cellular supremacy. (Other battles are Sprint with Clearwire, Sprint with the cablecos and the MVNO model.)

"Former T-Mobile CMO Denny Post says carriers should focus on retention, rather than relentless promotions aimed at new sign-ups." Post says that it is the end of the New-to-Wireless Customer Era and that cellcos must re-think customer care.

Post continues, "It is going to become an absolute competitive scrap battle, [because] any customer is going to have to come from somewhere else."

Lesson from the Penn State Scandal

November 9, 2011

Companies make mistakes. For instance, Netflix goofed on how the new pricing plan was introduced to customers. Or Google killing the Gmail app for Blackberry. Even HP killing the tablet.

Zero Moment of Truth

October 31, 2011

I hit up the newest gastro pub last night. It's been open about 4 days. There were zero search results on Google about them. Just a flash-based website. It was slow in the pub.

Just Like Fishing

October 28, 2011

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish.

Just like fishing, there are going to be some people just sitting in the boat catching nothing but a buzz and a sunburn because they are using the wrong bait (message) or there are no fish in that area.

Online marketing and social media really take that into account.



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