Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Generating Leads Versus Branding

September 28, 2011

In the telecom space, since the dawn of integrated T1's, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the money gets spent on making sales. Rich Tehrani writes, "To succeed, they generally need to be consistent, reliable and trustworthy in the eyes of buyers." Trust is important in sales.

Why is a Brand Important?

September 23, 2011

I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.

The idea of branding is that your value statement gets out to the marketplace. If you tell the story about what your value is, what your company values are, you are building a brand.

The problem that a lot of telecom and IT companies have is that they don't have a brand.



The 1st CMO Summit

September 14, 2011

I Think I'm Allergic to Power Point

September 13, 2011

Using slides with the Guy Kawasaki method of presentation - big font, just keywords versus reading me the word document that you call a slide.

Even in a keynote, the speaker (a senior VP) read the slides in between commercials. I hope you don't present this way to bankers and VC's.

I get the fear of speaking part, but if you tell a story in place of stuffing tons of data or tidbits into the preso, the audience will be very appreciative.

Lessons in the Cloud

September 12, 2011

One of the great lessons in the Cloud is how do you sell it?It all comes down to the messaging (marketing or story you are telling) and the sales approach (or technique).

Sitting with Jeff Uphues  of Cbeyond Cloud today at ITEXPO, we spoke about the lessons that Cbeyond has learned about selling cloud services.

Cbeyond has 800 direct sales and about 2000 channel partners, who are taking their Cloud Services to the marketplace – not just in their 16 markets but nationwide. (Cloud can go anywhere there’s decent Internet access.)



ITEXPO in Austin Will Be Hot

August 4, 2011

Taking a cue from Jon Arnold, here's what I have going on at ITEXPO West 2011 in Austin (a move from Los Angeles in previous years):

While I will miss the chance to hit Manhattan Beach for some beach volleyball, this will be my first time in Austin.

It's also the first time that there will be a CMO Summit at ITEXPO. My company and my pal's company, CR8 Group, in conjunction with a great team at TMC - Dave, Anna and Mike - are bringing in 2 speakers to discuss Online Branding. Rich Tehrani wrote about it today.

How Not to Interact on LinkedIn

July 19, 2011

I received this email from a contact on LinkedIn:

I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as a LinkedIn connection.

4 Notes About CRM

July 6, 2011

I get asked often about CRM systems for sales teams. (I should I train salespeople and help hire salespeople.) Here are a few thoughts about CRM.

One, it's only effective if the sales team actually uses it.

Dimension Data Makes a Move

June 30, 2011

I learned about Dimension Data a VoiceCon event. They had an interesting booth. They are a South African company doing more than $4B in revenue as a global VAR for Cisco, Microsoft, McAfee, TEM, HP, EMC, VMWare, Blue Coat and more. I didn't know that NTT bought the company outright in 2010 for GBP 2.1B.

What You Can Learn from Blackberry

June 30, 2011

An employee of Blackberry published an open letter to the co-CEO's on the web [see it here]. There are lessons for all in this letter.

1) It's all about the USER Experience. The people buying your product / service are the ones you have to please. Not Wall Street, your VC's, or your own desires.

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