Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

The Cellular Battle

November 28, 2011

I don't mean the AT&T-T-Mobile merger, although that is just one battle in the war for cellular supremacy. (Other battles are Sprint with Clearwire, Sprint with the cablecos and the MVNO model.)

"Former T-Mobile CMO Denny Post says carriers should focus on retention, rather than relentless promotions aimed at new sign-ups." Post says that it is the end of the New-to-Wireless Customer Era and that cellcos must re-think customer care.

Post continues, "It is going to become an absolute competitive scrap battle, [because] any customer is going to have to come from somewhere else."

Lesson from the Penn State Scandal

November 9, 2011

Companies make mistakes. For instance, Netflix goofed on how the new pricing plan was introduced to customers. Or Google killing the Gmail app for Blackberry. Even HP killing the tablet.

Zero Moment of Truth

October 31, 2011

I hit up the newest gastro pub last night. It's been open about 4 days. There were zero search results on Google about them. Just a flash-based website. It was slow in the pub.

Just Like Fishing

October 28, 2011

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish.

Just like fishing, there are going to be some people just sitting in the boat catching nothing but a buzz and a sunburn because they are using the wrong bait (message) or there are no fish in that area.

Online marketing and social media really take that into account.



Smarter Ads

October 24, 2011

One thing about On-Demand Prime Time TV that drives me nuts is the way the ads are repeated and driven into your head like a nail via a hammer. OUCH! The ads aren't even good.

My email box since before ITEXPO has been filled with PR firms emailing me press releases.

It's Monday So Lots Happened

October 17, 2011

Polycom bought Vivu, a video collaboration company, to help Polycom push it's Presence gear. Video, video, video. Yet I never have video calls or video call requests. To me, I wish you would work on the phone part.

What Does It Say About the Reseller Model?

October 11, 2011

TNCI filed BK, owing $10M. There have been a number of resellers over the years in this industry - and there will be more. Reselling is THE business model that everyone jumps on it telecom. What was UNE-P after all?

Sales is Not Marketing

October 2, 2011

I saw this topic at a startup conference: "Sales for Start-ups How to Market Like a Rock Star!" If you ever see that topic, RUN!

Sales is NOT Marketing. They are different.

Laura Lake explains, "Marketing is everything that you do to reach and persuade prospects.

Generating Leads Versus Branding

September 28, 2011

In the telecom space, since the dawn of integrated T1's, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the money gets spent on making sales. Rich Tehrani writes, "To succeed, they generally need to be consistent, reliable and trustworthy in the eyes of buyers." Trust is important in sales.

Why is a Brand Important?

September 23, 2011

I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.

The idea of branding is that your value statement gets out to the marketplace. If you tell the story about what your value is, what your company values are, you are building a brand.

The problem that a lot of telecom and IT companies have is that they don't have a brand.



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