Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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February 8, 2011

Listening to panelists all week, I think that they only come in two flavors: one, those enamored with the technology and two, those that have to get their talking points out (like a politician). In both cases, they miss the mark. At least, the passion techie or geek is interesting to listen to.

Why do you think voicemail is so prevalent?

ITEXPO Dinner Plans

February 3, 2011

So last night was the dinner gathering where I invite everyone to come have a Dutch treat meal with some great conversation. Last night was no different. Maybe this show should be known as the end to end communications solution show because when you are here you meet everyone who touches the space.

End users looking for deployment and install answers.

Changes in Customers, Changes in Attitude

January 30, 2011

In an article by Gary Kim, Matt Bramson, Inphonex chief marketing officer, sais some interesting things about telecom sales to SMB.

Bramson suggests that "People also increasingly are comfortable configuring their own solutions and are used to getting support from user communities. ...

Nine Minutes About SEO

January 21, 2011

TMC's Rich Tehrani joins me for a short discussion about Search Engine Optimization (SEO).

For me, the significant components of SEO are picking the right keyword (as Rich explains in the podcast) and great content that is kept current. An example of that would be a webpage with a headline (and proper URL) for a popular question like What is the difference between PAAS and IAAS? (The URL should be the headline, btw).

It's the Content Stupid!

January 20, 2011

At a networking event on Monday night in Tampa, I ran into an SEO guy, who proceeded to explain that Google search results (SERPs) would be all paid soon. He didn't know the difference between an SEO strategy and managing a PPC (pay-per-click) campaign. (The Cranky Bastards discuss this on this week's podcast - and I will be discussing SEO and Lead Gen with TMC's Anthony Graffeo Friday).

I tried to explain that organic SEO will always work - meaning content like crack will beat any paid campaign.

This Week in Blurbs

January 18, 2011

Kajeet, a company formed when its three founder-fathers discussed how kids, cell phones, and parents could work best, has raised $18 million in new backing, according to a regulatory filing. [TJS]

4 case studies about cloud services, from infoweek

57 Ways To Connect With Customers Online (the Seth Godin way) -- you could implement just 2 ideas for marked improvemnt in 2011! I have spend the better part of a month giving Goal Setting & Sales Planning for 2011 talks.

Proceed With Coupon Caution

January 11, 2011

Image via Wikipedia

Rich Tehrani points out that Groupon may not be the best friend for small businesses because it attracts the least valuable customer.

My pal uses Groupon and others to drive traffic. His costs cover the coupon and profit. He hopes for return visits to really make up the profit.

EarthLink Wins One

December 20, 2010

It looks like EarthLink won the auction for ONE Communications, the CLEC with a HQ in New England and network in Mid-Atlantic, Midwest and New England. EarthLink will pay $370M for ONE including $285M of debt.

EarthLink Business will end up as the combined operations and network of New Edge Networks, Deltacom and ONE.

This acquisition is good for EarthLink because there isn't that much overlap. Deltacom gave them the Southeast; ONE gives them the Northeast.



Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

What's It Take to be a VoIP Winner?

December 13, 2010

What does it take to run a successful VoIP services company? According to Report Linker, "the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn't rely only on offering the lowest price, since that's a game they can't win."

Lowest price is about scale.

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