Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Data Center Certs

May 6, 2011

I am working on a data center project for a client. Evaluating data centers is kind of funny, especially the certifications. SAS70, ISO, LEEDS and PCI Compliance.

I don't think people even understand that SAS70 means that a CPA has audited the procedures and processes to ensure that there are indeed written processes in place and that at least some of them are followed. Now some of you will argue you with me about this, but the reality is, my evaluation is pretty accurate.

Grasshopper Co-Founder Talks Entrepreneurs

April 18, 2011

A Failure to Communicate

April 6, 2011

In the Agent space, many non-telco vendors (like Conferencing and Hosted PBX providers) have tried to get traction. Sales traction from this independent sales force. It isn't going well.

Agents (and VAR's) spend about 80-99% of the work week in the comfort zone. That is, doing what they have always done.

Marketing Hosted PBX with Kimber

March 30, 2011

Progressive Mobile Tracker

March 22, 2011

Image via Wikipedia

Progressive is pushing out an automobile tracker device called Snapshot. The device attaches to your car's diagnostic port and pushes data out via M2M. Consumers can log on to check out daily stats.

With Snapshot, Progressiveā€™s Pay As You DriveĀ® (PAYD) insurance program,
consumers can get a discount for insurance if they "drive less, in safer ways and during safer times of day". "Your driving snapshot includes the number of miles you drive, time of day you drive and how often you make sudden stops." Big Brother, anyone?

Progressive calls it a game changer.




Marketing Your ISP

March 22, 2011

Business is Change

March 19, 2011

Whenever I read a really good book, it takes a while because my head fills with thoughts of how this will help my clients (and my readers  Right now I am reading Evil Plans by Hugh MacLeod [affil link].


Success is Complex. It isn't simple.

Business is Change.


No One Buys Without Trust

March 11, 2011

In this second podcast with TMC's CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.

When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds of Marketing - Advertising, PR, press releases, cause marketing, guerrilla, and more - most of which are designed to be Attention grabbers or Disruptive to the prospect.

My EarthLink Strategy

March 4, 2011

When I analyze the four CLEC components of the new EarthLink Business, I wonder what Atlanta will do with it.

Deltacom had a huge fiber network (IFN) that essentially went under-utilized. In my experience, many employees did not know about IFN. Assets like lit buildings, collocations, colo gear, and the fiber maps are crucial to revenue generation from those hard cost assets.

Why Do I Have To Give You That Info Again?

March 1, 2011

Speaking with Fonolo CEO Shai Berger and I were talking last night about Call Centers and the lousy customer satisfaction. All the M&A activity creates pockets of technology and data and apps that cannot integrate easily with other pockets of apps, systems, data.

For example, a customer calls an 800 number of a company that bought two companies - and integration is complete. Except it isn't. The company uses a couple of call centers to fulfill customer service.

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