Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Business is Change

March 19, 2011

Whenever I read a really good book, it takes a while because my head fills with thoughts of how this will help my clients (and my readers  Right now I am reading Evil Plans by Hugh MacLeod [affil link].


Success is Complex. It isn't simple.

Business is Change.


No One Buys Without Trust

March 11, 2011

In this second podcast with TMC's CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.

When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds of Marketing - Advertising, PR, press releases, cause marketing, guerrilla, and more - most of which are designed to be Attention grabbers or Disruptive to the prospect.

My EarthLink Strategy

March 4, 2011

When I analyze the four CLEC components of the new EarthLink Business, I wonder what Atlanta will do with it.

Deltacom had a huge fiber network (IFN) that essentially went under-utilized. In my experience, many employees did not know about IFN. Assets like lit buildings, collocations, colo gear, and the fiber maps are crucial to revenue generation from those hard cost assets.

Why Do I Have To Give You That Info Again?

March 1, 2011

Speaking with Fonolo CEO Shai Berger and I were talking last night about Call Centers and the lousy customer satisfaction. All the M&A activity creates pockets of technology and data and apps that cannot integrate easily with other pockets of apps, systems, data.

For example, a customer calls an 800 number of a company that bought two companies - and integration is complete. Except it isn't. The company uses a couple of call centers to fulfill customer service.

Thoughts from Social Fresh

February 24, 2011

Social Fresh Tampa was this week but I only attended the final panel on Day 2. Justin Levy (now at Citrix) resonates with me. Zena Weist of H&R Block did not. Paula Berg formerly at Southwest Airlines, now with Linhart PR shoots straight.

VoIP Consolidation Well Underway

February 22, 2011

There's been some M&A among VoIP Providers this year but there is more on the horizon. CLEC's are looking to get in the game with an acquisition. Indeed EarthLink did just that with its quiet acquisition of STS Telecom, a former UNE-P then Sylantro shop in South Florida (to go with its purchase of Deltacom).

Other ITSP's are actively seeking an acquisition or hoping one will come along.

Please Leave a Message

February 8, 2011

Listening to panelists all week, I think that they only come in two flavors: one, those enamored with the technology and two, those that have to get their talking points out (like a politician). In both cases, they miss the mark. At least, the passion techie or geek is interesting to listen to.

Why do you think voicemail is so prevalent?

ITEXPO Dinner Plans

February 3, 2011

So last night was the dinner gathering where I invite everyone to come have a Dutch treat meal with some great conversation. Last night was no different. Maybe this show should be known as the end to end communications solution show because when you are here you meet everyone who touches the space.

End users looking for deployment and install answers.

Changes in Customers, Changes in Attitude

January 30, 2011

In an article by Gary Kim, Matt Bramson, Inphonex chief marketing officer, sais some interesting things about telecom sales to SMB.

Bramson suggests that "People also increasingly are comfortable configuring their own solutions and are used to getting support from user communities. ...

Nine Minutes About SEO

January 21, 2011

TMC's Rich Tehrani joins me for a short discussion about Search Engine Optimization (SEO).

For me, the significant components of SEO are picking the right keyword (as Rich explains in the podcast) and great content that is kept current. An example of that would be a webpage with a headline (and proper URL) for a popular question like What is the difference between PAAS and IAAS? (The URL should be the headline, btw).

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