Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

This Week in Blurbs

January 18, 2011

Kajeet, a company formed when its three founder-fathers discussed how kids, cell phones, and parents could work best, has raised $18 million in new backing, according to a regulatory filing. [TJS]

4 case studies about cloud services, from infoweek

57 Ways To Connect With Customers Online (the Seth Godin way) -- you could implement just 2 ideas for marked improvemnt in 2011! I have spend the better part of a month giving Goal Setting & Sales Planning for 2011 talks.

Proceed With Coupon Caution

January 11, 2011

Image via Wikipedia

Rich Tehrani points out that Groupon may not be the best friend for small businesses because it attracts the least valuable customer.

My pal uses Groupon and others to drive traffic. His costs cover the coupon and profit. He hopes for return visits to really make up the profit.

EarthLink Wins One

December 20, 2010

It looks like EarthLink won the auction for ONE Communications, the CLEC with a HQ in New England and network in Mid-Atlantic, Midwest and New England. EarthLink will pay $370M for ONE including $285M of debt.

EarthLink Business will end up as the combined operations and network of New Edge Networks, Deltacom and ONE.

This acquisition is good for EarthLink because there isn't that much overlap. Deltacom gave them the Southeast; ONE gives them the Northeast.



Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

What's It Take to be a VoIP Winner?

December 13, 2010

What does it take to run a successful VoIP services company? According to Report Linker, "the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn't rely only on offering the lowest price, since that's a game they can't win."

Lowest price is about scale.

12 Things to Do at the End of the Year

December 13, 2010

What's Your Spice?

December 7, 2010

Ask Gives Up (and other news)

November 9, 2010

A bunch of stuff from my twitter feed, which produces all those useless facts in my head (and distracts me all day).

Ask.com gives up on search [RRW] they will just do Q&A (for now).

Twilio raises $12 million to let you call from web apps to phones. [venturebeat] Twilio is a 2x sponosr of StartupCamp Communications.

You Can't Be All Things to All People

November 7, 2010

This morning Seth Godin blogs about alienating the 2%. In short, you can't please everyone. There's more money in trying to please a targeted core. In cliche, You can't please everyone.

What I Learned From the Locknote

October 27, 2010

A keynote opens a conference and a Locknote closes a conference.

The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of many businesses. The transparency that we have today (think blogs and WikiLeaks) means that nothing is really private.

This is paramount to me - obviously because I blog and occassionally get dirty looks for what I write -- but the Locknote was a panel of twitter experts - Tara Hunt, Joel Comm and Paul Chaney - being interviewed by Broadsoft CMO Leslie Ferry.

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