Peter : On Rad's Radar?
Peter

On Rad's Radar?

| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

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One Cool Ad: SIP TREK

June 2, 2009

AireSpring launched an ad campaign tying in the latest Star Trek movie. The COO, Daniel Lonstein, is dressed up like Spock. Very creative ad.
Posted in Marketing, sip trunking

It's Not the Technology, Stupid!

May 12, 2009

Jon Arnold writes, "This year's MetaSwitch Forum provided a host of proof points that service providers of all stripes can stay competitive so long as they deploy the right technology and have the right vision for serving their customers."

Time and again, the pitch is about the company and the technology. Look at automobile reviews: It isn't about the engine size, it's about the 0-60. Telecommunications needs to do the same thing.

When Aastra talks about its AastraLink Pro 160, it should be about Asterisk. The story should be similar to the Aastra CT handset story.



Posted in Marketing, sales and selling, sip trunking, technology, telecommunications, unified communications

UGC for AT&T

April 5, 2009

AT&T has a strange website up called AT&T Investing in America.  Adweek has an article about the campaign around the website.
The website invites Americans to share their inspiring stories. "As a member of corporate America, we share in the responsibility to help America through today's economic challenges by investing in areas -- such as AT&T's broadband infrastructure, clean energy, and our communities -- that will again promote economic growth and prosperity," said AT&T rep Jenny Bridges.
Posted in Marketing, economy

My 3 Days in Internet Marketing

April 5, 2009

I'm just back from a three day seminar on Internet Marketing. Panels were on pay-per-click (PPC) campaigns, affiliate marketing, search engine optimization (SEO), and search engine marketing (SEM). What did I take-away?
Telecom is a space that affiliate marketers thrive in. (So does MLM).Content is king. Nothing beats great content. Social media is about interaction.
Posted in Internet, Marketing

YouTube, Goodspeed and Brogan

March 31, 2009

So social media expert, Chris Brogan, blogs about Michael Goodspeed being wronged by YouTube. Since Google owns YouTube, this is the beginning of Google becomes the Evil Empire.  I've been watching this happen for a while. When GrandCentral was upgrading to Googel Voice in waves it was a bitchfest on Twitter because people had to wait. *gasp*. They had to wait like 10 days to get access to an upgrade to a free service.
Posted in Internet, Marketing, Web 2.0, off topic, social network, twitter

More Agents or Lift the Ones You Have?

February 11, 2009

If you are a carrier or a Master Agent, do you need more agents or do you need to give a lift to the ones you have?

There's a sales management theorem that when you use Pareto's Principle, you should spend you time with the Top 20% of your sales force not the bottom 20%. Why? Because the people bringing 80% of your sales are the ones you want to keep happy. Also, the more efficient and less bumpy you can make the sales process for them, the better for all the sales team, but especially the top dogs.

If you have a bunch of agents who signed up, what are you doing with them?



Posted in Marketing, agents, channel, conferences, sales and selling, sip trunking, telecommunications, voip

Resellers on SIP Trunking

February 6, 2009

I moderated a SIP trunking panel at Microcorp's event in Atlanta in Sept. of 2008. The result was that the carriers were pushing SIP Trunking as a cost savings replacement for PRI. There was no differentiation among the 4 carriers - whose names I will not print. So then I am at the IT Expo in Miami for the Reseller panel on SIP Trunking titled "The Service Provider Perspective" hoping for something different.

Posted in Marketing, agents, broadsoft, communications, economy, expo, sip trunking, voip

VoIP: Dead or Alive?

January 12, 2009

I'm coming late to this discussion (here and here and here), but I'll still offer my opinion. VoIP isn't Dead; it got lazy.

We have been talking VOIP and Converged for a while. We have zoomed past the point where VoIP will save you a lot of money.

Posted in Marketing, apps, voip

Subsidized 3G Netbooks

January 12, 2009

AT&T and Dell and ASUS have brought you the subsidized 3G networks. According to DSLReports.com, Dell is offering the Inspiron Mini 9 for $99 With 2 Year Ma Bell Contract.

"Acer is offering an Aspire One for $99 (normally $500) to users willing to sign a two year contract for any AT&T data plan of $60/month or higher. Now, rather unsurprisingly, Dell is also offering their new Inspiron Mini 9 netbook for $99 (after $350 mail in rebate) if you sign up for the same AT&T plan

Will mini PC's replace Smart phones? Why didn't PC makers add a 3G chipset to laptops so a similar subsidy? Why isn't Sprint all over this?

Posted in Marketing, cellular

The Nortel Tale

December 11, 2008

Nortel is in the news as it weighs bankruptcy. Rich Tehrani has an historic view of Nortel here, as he makes an excellent point:
Sadly, we are learning now (as we do in every downturn) that branding, marketing and "perception augmentation" is something that needs to be done constantly. In good times and especially in bad.
Nortel is experiencing what the VoIP hardware market is feeling: not enough money for everyone to live off. If Cisco is reaping the most benefits, the rest of the hardware companies have to learn to live with a diet of scraps as consolidation and trimmed CAPEX hits the industry.  How many Class 5 or Session Border Controllers do you need before you have maxed out?

Nortel suffers from what many companies do: You cannot be everything to everyone.  You need an Identity that Differentiates you from the pack.

Posted in Marketing, economy, technology, voip
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