Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

What's It Take to be a VoIP Winner?

December 13, 2010

What does it take to run a successful VoIP services company? According to Report Linker, "the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn't rely only on offering the lowest price, since that's a game they can't win."

Lowest price is about scale.

12 Things to Do at the End of the Year

December 13, 2010

What's Your Spice?

December 7, 2010

Ask Gives Up (and other news)

November 9, 2010

A bunch of stuff from my twitter feed, which produces all those useless facts in my head (and distracts me all day).

Ask.com gives up on search [RRW] they will just do Q&A (for now).

Twilio raises $12 million to let you call from web apps to phones. [venturebeat] Twilio is a 2x sponosr of StartupCamp Communications.

You Can't Be All Things to All People

November 7, 2010

This morning Seth Godin blogs about alienating the 2%. In short, you can't please everyone. There's more money in trying to please a targeted core. In cliche, You can't please everyone.

What I Learned From the Locknote

October 27, 2010

A keynote opens a conference and a Locknote closes a conference.

The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of many businesses. The transparency that we have today (think blogs and WikiLeaks) means that nothing is really private.

This is paramount to me - obviously because I blog and occassionally get dirty looks for what I write -- but the Locknote was a panel of twitter experts - Tara Hunt, Joel Comm and Paul Chaney - being interviewed by Broadsoft CMO Leslie Ferry.

Top 3 Ways Not To Interact with a Blogger

October 21, 2010

I get email from public relations firms all the time. Every time I think I'm off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in the Industry. (Keep those tips coming!) Add in social media noise and most of my day is fielding news, questions, etc.

Bundling for Stickiness

October 12, 2010

I moderated the panel at ITEXPO about The Importance of Bundling for Stickiness with Cbeyond, Broadvox and Tele-Pacific. If a carrier has a bundle and it looks like every other bundle, it quickly becomes a commodity that is sold on price. Think Integrated T1 or Dynamic T1 or SIP Trunk.

New Edge Networks, an EarthLink company, has stretched beyond the MPLS over DSL model to include other access methods such as cable and EVDO.

Time For VoIP Consolidation

October 11, 2010

There are over a thousand VoIP Providers in North America. When you talk to many of the sales folks and executives, you can hear about the hyper-competitive marketplace and the lack of positioning. (Positioning is the unique value proposition of the service offering, something lacking from most providers).

As my readers know, Net-Head mentality would certainly solve some of this.

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