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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

What I Learned From the Locknote

October 27, 2010

A keynote opens a conference and a Locknote closes a conference.

The Broadsoft Connections 2010 was opened by Wikinomics author Don Tapscott with his talk about the Digital Age. Our industry is aware that ubiquious broadband has changed the landscape of many businesses. The transparency that we have today (think blogs and WikiLeaks) means that nothing is really private.

This is paramount to me - obviously because I blog and occassionally get dirty looks for what I write -- but the Locknote was a panel of twitter experts - Tara Hunt, Joel Comm and Paul Chaney - being interviewed by Broadsoft CMO Leslie Ferry.

Top 3 Ways Not To Interact with a Blogger

October 21, 2010

I get email from public relations firms all the time. Every time I think I'm off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in the Industry. (Keep those tips coming!) Add in social media noise and most of my day is fielding news, questions, etc.

Bundling for Stickiness

October 12, 2010

I moderated the panel at ITEXPO about The Importance of Bundling for Stickiness with Cbeyond, Broadvox and Tele-Pacific. If a carrier has a bundle and it looks like every other bundle, it quickly becomes a commodity that is sold on price. Think Integrated T1 or Dynamic T1 or SIP Trunk.

New Edge Networks, an EarthLink company, has stretched beyond the MPLS over DSL model to include other access methods such as cable and EVDO.

Time For VoIP Consolidation

October 11, 2010

There are over a thousand VoIP Providers in North America. When you talk to many of the sales folks and executives, you can hear about the hyper-competitive marketplace and the lack of positioning. (Positioning is the unique value proposition of the service offering, something lacking from most providers).

As my readers know, Net-Head mentality would certainly solve some of this.

Wasted Ad Dollars

October 11, 2010

So we have television ads running constantly from auto insurance carriers. State Farm, GIECO and Progressive are running massive ad campaigns that I have seen on TV shows, the NFL, web, and direct mail.

It's basically become too annoying. How can they all be cheapest?

EarthLink Acquires Deltacom

October 1, 2010

I had to check the calendar to make certain it was October 1 and not April 1 when I read the headline that EarthLink bought Deltacom.

Deltacom has a lot of fiber in the Southeast - 35 metro rings and 16,400 total route miles of fiber across 14 states - that generates about $440M in annual revenue. That revenue comes from 32,000 SMB customers. EarthLink will combine this with its New Edge Networks subsidiary.

Bundling for Stickiness

September 10, 2010

Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that's mainly for QOS. What do they offer that makes them STAND OUT?

More Trade Show Tips

September 8, 2010

Here are some more links to some helpful tips for your trade show schedule.

First up, HOW TO: 10 Tips on Presenting at Conferences. Let me summarize: PowerPoint is NOT to be read to the audience and remember the 10-20-30 Rule by Guy Kawasaki (video)!

There's a rather long slide show on slideshare called Steal This Presentation.

Over 50 Ideas This Week

August 15, 2010

How Does This Keep Happening?

July 26, 2010

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