Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Wasted Ad Dollars

October 11, 2010

So we have television ads running constantly from auto insurance carriers. State Farm, GIECO and Progressive are running massive ad campaigns that I have seen on TV shows, the NFL, web, and direct mail.

It's basically become too annoying. How can they all be cheapest?

EarthLink Acquires Deltacom

October 1, 2010

I had to check the calendar to make certain it was October 1 and not April 1 when I read the headline that EarthLink bought Deltacom.

Deltacom has a lot of fiber in the Southeast - 35 metro rings and 16,400 total route miles of fiber across 14 states - that generates about $440M in annual revenue. That revenue comes from 32,000 SMB customers. EarthLink will combine this with its New Edge Networks subsidiary.

Bundling for Stickiness

September 10, 2010

Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that's mainly for QOS. What do they offer that makes them STAND OUT?

More Trade Show Tips

September 8, 2010

Here are some more links to some helpful tips for your trade show schedule.

First up, HOW TO: 10 Tips on Presenting at Conferences. Let me summarize: PowerPoint is NOT to be read to the audience and remember the 10-20-30 Rule by Guy Kawasaki (video)!

There's a rather long slide show on slideshare called Steal This Presentation.

Over 50 Ideas This Week

August 15, 2010

How Does This Keep Happening?

July 26, 2010

Really: PAETEC Sells Fixed Wireless

July 20, 2010

While surfing, I came across this page from PAETEC about how it sells Fixed Wireless services. Fixed Wireless is not cellular. It's using radios and spectrun (mainly unlicensed spectrum) to connect a customer premise to the Internet or to another location.

In this case, PAETEC is using licensed spectrum to deliver from 20Mbps to 1Gig with "99.999% (or better) circuit availability".

So You Want Agents to Sell Your Stuff

July 14, 2010

Many companies come to me for Channel Consulting. Either they have an Indirect sales channel that isn't working or they want to start using that free sales team called the indirect agent.

The Indirect Sales Channel has appeal because they don't have a recurring cost until they sell something. No salary, benefits, office furniture, lease, car allowance, cell phone, utilities, etc.

However, you do have to have Channel Management and Support. 

You also have to choose your agents carefully. Having hundreds of agents is expensive to manage and Pareto's Rule applies everywhere.





Should You Blog?

July 14, 2010

A colleague asked me this morning about blogging. Here is some basic info.

  1. How does this tie to my website? Is it a separate domain or just a page on my site?

3 Tricks to EoC

June 28, 2010

Ethernet over Copper is picking up steam. Hatteras Networks has something to do with that as they are the vendor for Metro Ethernet over Copper for former BellSouth. XO also has EoC in most of their markets. I saw an ad today from Tele-Pacific's EoC. Many of my clients - regional CLEC's - are selling G.SHDSL based services.
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