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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

How to Leverage Social Media for a Marketing Campaign

January 20, 2010

At TMC's ITEXPO, I moderated a panel after lunch titled How to Leverage Social Media for a Successful Marketing Campaign. Both panelists - Isaac Hazard, Director of Strategic Consulting, Mzinga; and Suzanne Bowen, VP Marketing & Business Development, Super Technologies, Inc. & DIDX - delivered case studies. 

What was the goal? 
How was it executed? 
What was the results/metrics/ROI?

How to Think about Social Media

You need to think about social media platforms as additional tools for the marketing toolbox.





Applying Gary Vee

January 7, 2010

Last night I got to listen to Gary Vaynerchuk speaking about Crush It (Amazon affilaite link), his new book. He talked about branding your business via online marketing, which is what has made him famous (via video blogging about wine on Wine Library TV). [You can see a 15 minute talk of his on YouTube].

His primary thought is that Content is King. So if you run a company and your company isn't blogging, shame on you.

Battle of the Maps

November 30, 2009

Cellular companies have some of the lamest ad campaigns. Apparently, the marketing folks AND their ad agencies are SO far removed from the consumers that they don't even know what message to spend millions on.

What difference does a coverage map make to the average consumer? Your phone either works or doesn't. Most folks I know buy a phone based on where they spend the most time.

Battle of the Bells

November 25, 2009

On the ChannelVision LinkedIn Group, there is a discussion about the ad wars between VZW and AT&T Mobility. Ho hum. Who cares? One Bell battling another like two children.  Every time I see the AT&T ads, I think, "Weak!"

Doesn't AT&T listen to its customer base?

The Niche Game

November 19, 2009

"Niche groups are emerging as cultural creators" - Frank Cooper of PepsiCo at AMEX Innovation Summit.

Tom Peters has been talking about businesses aiming at the explosively growing Hispanic market as well as targeting female shoppers for years. I guess Pepsi finally listened.

At Broadsoft Connections I made the comment that a Bundle will need to be created to target a specific vertical (or niche).

Unsubscribe and Permission

November 17, 2009

Seth Godin wrote Permission Marketing in 1999. Ten years later, most media companies don't understand the concept still. As Seth explains in the book and in his blog numerous times, when I give you my email address, it is a trust issue. I trust that you will not spam me; inundate me with off-topic email; and most importantly not sell my email address to third parties -- even if they are your partners. 

All too often, when I sign up for an event, I get inundated with email from the vendors of the event.

A Profitable Bundle

October 30, 2009

This PowerPoint presentation represents the outline of what my panel was going to discuss at Broadsoft Connections. We were going to make 3 points about Marketing a Profitable UC Bundle: 

  1. Does Bundling Work;
  2. How do you sell it;
  3. What makes a successful bundle

Does Bundling Work? It depends. Are you using a Bundle for Customer Retention or Customer Acquisition?



Personal Branding for Agents

October 5, 2009

I'm in Atlanta at the Microcorp event to moderate a round table for agents centered around sales and marketing. The title is Personal Branding. How do you promote your personal brand? 

When selling replacement commodity items, your brand may not be that important. However, when using the Consultative Sales approach or looking for the sweet spot in the role of Trusted Advisor, it is about your knowledge, skills, and reputation.

People Won't Pay

August 14, 2009

If your model is free, how do you pay the bills? How do you pay for the infrastructure - the servers, switches, collocation, bandwidth, labor, etc.? How do you pay developers and engineers to scale it and keep it up?

Twitter is still free and so is Facebook. Popular too.

Social Media is Like Dating

August 4, 2009

Last night was the WITI Tampa meeting with two social media experts - IBM's VP Sandy Carter and Tampa Bay's own Shawna Vercher.  

Sandy walked the audience through some social media lessons, including some homework on your Brand 2.0: Post 2 presentations to SlideShare; join LinkedIn and Facebook and connect with 50 people; and join twitter and tweet. Your brand is about experience, connection, promise and interaction. Social media helps you to give your audience (or marketplace) that. It can't replace face-to-face, but, as Shawna put it, it's a nice placeholder for you until you see them again. It's a way to stay top of mind. It's all about what you want your brand to be - offline and online. 

Other ways to utilize social networks to boost your brand are becoming an expert on LinkedIn Answers; creating how-to videos on YouTube; and increasing your search engine results with tagged video and photos (especially with a Flickr account).



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