Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

What Can You Learn from Target?

March 17, 2014

The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually misinformed.

In our text based society, people have no attention span.

Voxox Gets Original

March 4, 2014

Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice to see some creativity in the Hosted VoIP space.

"Voxox's first original entertainment content initiative is titled ROFL: A Rhinoceros and Octopus Find Love, which features weekly "high art" graphic-novel-type imagery as well as minimalist archetypal imagery throughout the week. A new episode is posted to Twitter each workday at noon.

Personal Brand

February 10, 2014

We Don't Have a Polycom or Dropbox Problem

February 7, 2014

To all the folks in marketing in the IT and telecom industry, get better!

Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition.

Why Don't You Market Your Business?

January 22, 2014

AT&T Buying Customers from T-Mobile

January 6, 2014

The Marketing to One

January 6, 2014

Whether it is wearable tech or consumer electronics, are we entering a time of marketing to one?

The Verge has an article about the impact of Kickstarter on CES in Vegas this week. The most telling quote, "If Sony sold 85,000 watches, we'd call it a failure. When Pebble does it, it's a rousing success." Think about that.

Are You Missing the Point?

January 3, 2014

As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it (maybe you don't), maybe you just look at the sales numbers to see if IT is working or not.

In my RSS feed, many (many) bloggers have given up. They haven't written anything in over a year.

6 Actions for Your Business in 2014

December 30, 2013

Borrowed from this article. Six actions to take in January to improve your business in 2014. I have mentioned these many times before in talks and blog posts here and in my other blog.

  1. Better define your role in your customers' businesses
  2. Evaluate Your Staff
  3. Invest in your staff*
  4. Evaluate your services (anything new added, or old to stop offering?)
  5. Change your culture (or fight to maintain your culture)
  6. Evaluate your customers (fire some, profile the best ones)

Define your role by being clear and concise on your benefits, values, outcomes that businesses, especially small businesses, can expect and generally receive by utilizing your services versus your many competitors.

3 Top Trends That Will Affect Telecom in 2014

December 30, 2013

I was reading the Stratfor intelligence newsletter with its Top 5 Trends That Will Shape 2014. It's an interesting list.

  1. An enduring detente between Iran and the United States
  2. The rise of nationalist and extremist parties in Europe
  3. Russia and Germany bargain over Central/Eastern Europe and energy policy
  4. China's return to strongman politics
  5. Domestic turmoil and economic stress in India and Turkey

Another article mentioned that Israel is having a water shortage. People joke about water being what we fight the next world war over, but it isn't much of a joke.

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