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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Managing Brand Reputation

August 11, 2014

Yesterday, I moderated a panel at ITEXPO on managing brand reputation. Here are some tidbits from the panel.

"Brand is part product, part value proposition and part customer experience" (or how the customer interacts and uses your product)., said Shatel

Reputation Management consists of three layers of software applications: CRM, the Interaction software and the ERP system behind the scenes that connects information to the other two systems.

The Whirl Factor

July 22, 2014

There was a good blog post on the TDCloud blog titled, "What's Your "Whirl Factor?" It was a good read.

"If the industry as a whole knew how awesome your product was--if they really understood all the differentiating features and the benefits of using it--would they still get behind it? Would sales people actively sell it? Would customers be lining up to buy it?"

What I Read Over the Weekend

June 23, 2014

This could have been a good case study article if it had been more specific. Instead it is full of vague assumptions. Not helpful at all.

AT&T is adding cities in NC to its U-Verse with GigaPower.

Marketing is...

June 18, 2014

Schizoid Tails of the ILEC

June 17, 2014

Sitting in the belly of the beast today as I listen to AT&T talk about DSL, U-Verse, ASE (switched Ethernet), LTE and other products. It's interesting to hear AT&T talk about the $21 Billion that they spent on the network in 2013 and the same amount for 2014. (It isn't all wireless CAPEX; it is also wireless network CAPEX and spectrum acquisition costs.) But this weekm the Ma Bell PR machine said, "AT&T Wants to Replace DSL with Wireless in TDM-to-IP Transition Trials" [telecompetitor] Why would Ma Bell dump more capital into a network that they are going to transition?

They may spend on U-Verse like they did in Connecticut before selling off SNET.

Why Marketing Matters

June 15, 2014

Wed. morning at the FISPA event in Atlanta I will be presenting on Why Marketing Matters, followed closely by a Q&A session with Bullseye Telecom's Tim Basa on Sales & Marketing.

You can see the slides HERE. The main point: today marketing is everything. It is internal and external communication.

One Way to Differentiate

June 3, 2014

My agent business (activity) has picked up considerably lately. Someone found me via my blog looking for a phone system that would integrate with ACT and Outlook. Doing some research, ShoreTel Sky and 3CX came up. Talking with a master agent I found out that Digium and Broadsmart do the integration as well.

Content Marketing is Huge

April 17, 2014

On the TCA's webinar on Marketing Your Business today, the panelists all agree that content marketing is king. Content Marketing is leveraging various platforms (blogs, social media, your websites, etc.) to attract and retain customers by creating and curating relevant and valuable content. Important word: Valuable. It has to be Valuable to the reader, your prospect!

No More Paying For Attention

March 25, 2014

The overall view of the Hosted VoIP industry is not unlike the aspirin aisle at the supermarket: lots of choices that all seem the same. [see photo below] How do you get the attention of the channel partner or the customer amid that noise?

Every booth at every trade show says the same thing. Many even have similar colors.

Is Mark Cuban Right About the NFL?

March 25, 2014

The owner of an NBA team and start-up shark on Shark Tank, Mark Cuban is no stranger to controversy. This week he made a comment about the NFL's greed will lead to their implosion (in ten years).

One point he makes is safety and seeds. The NFL has noticed a decline in Pop Warner football players as well as high school football.

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