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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

3 Studies You Might Find Interesting

April 3, 2017

SpiceWorks study on IT buyers: "The survey results show nearly 90 percent of IT decision makers evaluate and recommend technology solutions while less than 50 percent of business decision makers do the same."

In the SpiceWorks IT Buyer guide, "IT pros at small companies are often both the business and IT decision makers." And no one reads your brochures. Interesting that IT buyers don't trust social media.

A CompTIA SMB study "identified the "sweet spot" of the SMB market to be companies with 10 to 99 employees.

Attention and Demand Deficit

April 3, 2017

Birch laid off its direct sales force, proclaiming they are going all channel. The number of channel only companies is growing. Unfortunately it isn't as easy as that. The channel lost 30% of its partners over the last 3 years, while gaining 600+ new vendors.

Why TelePacific is Re-Branding

March 24, 2017

In this podcast, I speak with TelePacific's SVP Ken Bisnoff on why TelePacific is re-branding. The CLEC of old is gone. Telecom is shifting to be more than voice and Internet. TelePacific has transitioned to a Managed Services Carrier with its acquisition of DSCI.

Telecom Tidbits (#2449)

March 21, 2017

Telecom is still broken. Ordering a 1GB Internet port in a Lit building has turned from a 2 week turn up to a 100-day pain in the ass.

In cable news, you get a site survey done supposedly before quoting. You get the quote; give it to the customer who says Yes. You get paperwork; customer signs paperwork.

Music and the Mass Market

March 10, 2017

"Maybe decades ago you could aim your songs at a mass market, but music does not really have one of those anymore. Artists have to figure out whom they're speaking to and where they're speaking from. The rest of us do the same. For better or worse, it's all identity now."

Marketing is Falling By the Wayside

February 20, 2017

Company executive don't want marketing; they want sales.

Or they want a twitter or Linkedin strategy.

Or they want to increase channel sales.

I get calls all the time asking for a "cheap website guy".

ITEXPO: The UC Outlook

February 10, 2017

The future of UC is bright says a number of executives at UCaaS providers. But is it?

I spoke with a few VoIP executives including CoreDial at ITEXPO. There are two separate layers: cheap voice or POTS replacement and people who want a comms platform.

How Do You Enable Partners?

January 31, 2017

RingCentral VP of Channel, Zane Long, did an interview with Channel Vision. He states, "Partners need the right sales support and enablement in order to be successful. It isn't enough to have just an amazing product or the richest commissions, because if partners are not fully enabled to really market it, they will not position your product first. The cloud communications marketplace is crowded and the demand for these competing solutions is evident (as noted in my earlier predictions).

A Quick Look at Emerging Technologies for Next Week

January 31, 2017

Heading into ITEXPO next week, I am prepping for my session on Differentiation for SPs (Marketing) as well as my Women in Tech panel. The week after that I am in Nashville for FISPA speaking on SD-WAN, Marketing Fiber (FTTx) and a couple of other marketing topics. Then I am speaking at a sales kick-off on SD-WAN and more. That's why I want to take a quick run down on emerging technology.

Customer Segmentation

January 24, 2017

"Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service," writes Pamela Vaughan of HubSpot.

The same messaging to VSB, small and medium business just won't work, especially for UCaaS. The pain points are different. The buyer persona are different.

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