Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

One Way to Differentiate

June 3, 2014

My agent business (activity) has picked up considerably lately. Someone found me via my blog looking for a phone system that would integrate with ACT and Outlook. Doing some research, ShoreTel Sky and 3CX came up. Talking with a master agent I found out that Digium and Broadsmart do the integration as well.

Content Marketing is Huge

April 17, 2014

On the TCA's webinar on Marketing Your Business today, the panelists all agree that content marketing is king. Content Marketing is leveraging various platforms (blogs, social media, your websites, etc.) to attract and retain customers by creating and curating relevant and valuable content. Important word: Valuable. It has to be Valuable to the reader, your prospect!

No More Paying For Attention

March 25, 2014

The overall view of the Hosted VoIP industry is not unlike the aspirin aisle at the supermarket: lots of choices that all seem the same. [see photo below] How do you get the attention of the channel partner or the customer amid that noise?

Every booth at every trade show says the same thing. Many even have similar colors.

Is Mark Cuban Right About the NFL?

March 25, 2014

The owner of an NBA team and start-up shark on Shark Tank, Mark Cuban is no stranger to controversy. This week he made a comment about the NFL's greed will lead to their implosion (in ten years).

One point he makes is safety and seeds. The NFL has noticed a decline in Pop Warner football players as well as high school football.

Telesphere Goes Reality TV in Booth

March 17, 2014

A few posts this month from trade shows where I just wanted to point out some unusual marketing, like TelePacific having pop-a-shot basketball games in their booth. Swoosh!

Telesphere and BroadSoft are unveiling a massive 8-foot-tall, 3,200 pound aquarium developed by the creative team of Acrylic Tank Manufacturing from Animal Planet's hit show, "Tanked." Representatives of Telesphere tooke part in filming an episode of "Tanked" that will air on the Animal Planet Network in April. So telecom hits reality TV.

What Can You Learn from Target?

March 17, 2014

The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually misinformed.

In our text based society, people have no attention span.

Voxox Gets Original

March 4, 2014

Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice to see some creativity in the Hosted VoIP space.

"Voxox's first original entertainment content initiative is titled ROFL: A Rhinoceros and Octopus Find Love, which features weekly "high art" graphic-novel-type imagery as well as minimalist archetypal imagery throughout the week. A new episode is posted to Twitter each workday at noon.

Personal Brand

February 10, 2014

We Don't Have a Polycom or Dropbox Problem

February 7, 2014

To all the folks in marketing in the IT and telecom industry, get better!

Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition.

Why Don't You Market Your Business?

January 22, 2014

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