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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

How Do You Choose a Marketing Firm?

January 18, 2016

I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers or phones, but would use any platform like that to hire people to manage their brand or marketing.

At the very least, when hiring a marketing firm, check their track record. Do they have any home runs?

The B&N Lesson

December 15, 2015

Reading this blog post this morning from author and former Green Beret, Bob Mayer (who also teaches writers and publishes writers) about the troubles of B&N got me thinking - and writing this post.

It is interesting to me that music learned the lesson of digital disruption first but no one else even considered that it could happen to them. Next came movies, newspapers and the book industry.

The book publishing industry has been in a war with Amazon for the last three years.

RAD Rant on Channel Marketing

December 1, 2015

Why Your Marketing is Hurting Your Sales

October 18, 2015

I registered for a white paper and got dumped into the email automation bucket. And then the phone calls started.

I registered a domain and the emails poured in. I mark them as a spam and delete them.

Is There Any Telecom Disruption?

September 22, 2015

Today, Fone.do was featured on ProductHunt. In the discussion, Aircall.io was mentioned.

Despite consolidation and analyst predictions of 20+% CAGR, we haven't really seen any real disruption in the space.

Low price by itself is not disruption.

What the Studies About UC Say

August 25, 2015

WOW! In a study of 1,000 businesses by Evolve IP, "71.5% were not very familiar with what "Unified Communications" actually is". You can scratch that off your SEO key word list right now.

The stat that "40 percent of participants are already using elements of a Unified Communications (UC) solution" is misleading because UC is a garbage term for many components of voice, video and comms.

On Content for Lead Gen

August 24, 2015

There is a new CMO Council study (along with affiliate, Content ROI Center) out called "Lead Flow That Helps You Grow" focused on demand generation strategy. The report takes a deep look into the struggle companies are having in producing quality lead flow that can advance sales performance. The study was conducted from North America-based research. It features perspectives from both qualitative interviews with marketing leaders at Informatica, Thermo Fisher Scientific, OpenText, CA Technologies and IBM, and key findings from a survey of marketing leaders across many industry sectors.

One Picture

August 11, 2015

"Organizations looking to capture the attention of their customers have become increasingly reliant on video, graphics and photography as part of the marketing arsenal," writes the CMO Council. Is it because we are more visual - or because the only thing we slow down for is a cat meme?

The CMO Council report, From Creativity to Content, is about the role of visual media in story-telling. A lot of the reason for visual media - (photos, video, illustrations, infographics and animated gifs - goes beyond "a picture is worth a thousand words". It has to do with Getting Attention.

CMO Council Study on Content Marketing

July 28, 2015

The CMO Council study (along with affiliate, Content ROI Center) produced an infographic called "Lead Flow That Helps You Grow" focused on demand generation strategy. It is based on a report that examines "the struggle companies are having in producing quality lead flow that can advance sales performance. The study was conducted from North America-based research. It features perspectives from both qualitative interviews with marketing leaders at Informatica, Thermo Fisher Scientific, OpenText, CA Technologies and IBM, and key findings from a survey of marketing leaders across many industry sectors."

Different Ways to Skin a Cat

June 26, 2015

Most companies in the telecom sector just copy what other companies do. Before 2003 though, ISPs were primarily small businesses providing dial-up and then DSL to mainly residential markets in the US. Post 2003, it became a game for the Duopoly, with the smaler providers in the shadow just reselling what was offered.

Step into 2015 and FTTX is huge.

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