Marketing

VoIP: Dead or Alive?

January 12, 2009

I'm coming late to this discussion (here and here and here), but I'll still offer my opinion. VoIP isn't Dead; it got lazy.

We have been talking VOIP and Converged for a while. We have zoomed past the point where VoIP will save you a lot of money.

Posted in Marketing, apps, voip

Subsidized 3G Netbooks

January 12, 2009

Posted in Marketing, cellular

The Nortel Tale

December 11, 2008

Nortel is in the news as it weighs bankruptcy. Rich Tehrani has an historic view of Nortel here, as he makes an excellent point:

Sadly, we are learning now (as we do in every downturn) that branding, marketing and "perception augmentation" is something that needs to be done constantly. In good times and especially in bad.

Nortel is experiencing what the VoIP hardware market is feeling: not enough money for everyone to live off. If Cisco is reaping the most benefits, the rest of the hardware companies have to learn to live with a diet of scraps as consolidation and trimmed CAPEX hits the industry. How many Class 5 or Session Border Controllers do you need before you have maxed out?

Nortel suffers from what many companies do: You cannot be everything to everyone. You need an Identity that Differentiates you from the pack.

Posted in Marketing, economy, technology, voip

Is the $100 Triple Play viable?

November 21, 2008

So on Linkedin, Neal Lachman, asked if the $100 Triple Play was Viable in today's economic molasses. Neal writes:

Bundling voice, video, data services for a higher ARPU was an obvious, great move when broadband services and advanced digital services were first introducded...... However, the market is moving more towards a lower ARPU for the triple play services. This is especially going to play a big role in future operations. The time of high ARPUs is going, and soon it will be history.

Posted in Internet, Marketing, bandwidth, broadband, cableco, duopoly, economy, linkedin, telco, telecommunications, video, wi-fi, wireless

Spam Response Rate

November 17, 2008

Posted in Internet, Marketing

ISPCON this week

November 10, 2008

Posted in Marketing, channel, conferences

Best VoIP Commercial Ever

November 10, 2008

Posted in Internet, Marketing, im/chat, telecommunications, voip

Deep Dive on Blogging

November 3, 2008

On Wed. night, I am moderating a discussion at the American Marketing Association - Tampa Bay Chapter (New Media SIG) on the Deep Dive into Blogging.

In a Biz Journal article, the author notes, "It is a new world for business. Embrace the opportunities. Open your mind to a new way of connecting. It is a great way to prosper in any economy."

I say that in today's business world, you have to be connecting with your customers and prospects - even your employees, vendors, and prospective employees.

Posted in Marketing, Web 2.0, social network, twitter

Differentiation Part II

October 14, 2008

When I say that word - Differentiation - in a space like VoIP with 1100 providers, what does it mean?

Marketing is about stories. Not stories about your boring tech, but stories about what the consumer can do with your tech. For the most part, the technology works, but why would anyone use it?

Blackberries were the first prolific smartphone for business users. Execs thumbing away at the airport after listening to voicemails.

Posted in Marketing, voip

11 Ways to Market Your Event

August 14, 2008

Posted in Marketing

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