Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

I am Not a Social Media Guru

December 27, 2013

I don't spend all day with my nose in Facebooking, tweeting, pinning.

I don't spend hours each week trialing new schemes on social media platforms.

I understand that social media is just one component of a comprehensive marketing plan.

Social media only makes sense if you have a goal and your target demographic use the platform.

Savvis and Verizon Go Head to Head

October 10, 2013

I read a headline today that Amazon took a CIA contract away from IBM. Hmmm. IBM, Amazon, Verizon, Savvis, AT&T and others are all fighting for the same contracts.

Meanwhile Savvis is rolling out new integrated solutions to go head-to-head against IBM and Verizon. I can't tell the specifics from the press release because it is filled with keywords and buzz terms that mean nothing.

The Value of UC

October 8, 2013

Dan Caruso, CEO of Zayo, wrote a post about the profitability of bandwidth. I got to thinking about how it applied to VoIP, specifically UC, Hosted UC, UCaaS, Cloud Comms or whatever silly marketing hashtag we are using this month.

Just the fact that the term has to change so often means that the industry is searching for identity.

It also means that there is a lot of education needed to sell Unified Communications to its full benefit.

Channel Sales Enablement Part 5

October 8, 2013

I have an interest in Growth Hacking, making a company grow by acquiring users, customers or revenue. The problem I usually face is that in channel sales, the number of agents is not a viable metric.

The Channel looks at it as the more feet on the street we have, the better sales will be. NO!

Do They Even Know Their Business?

September 20, 2013

Rich Tehrani and I were having an online discussion about JCP shutting down free wi-fi in their stores to save $7M per year. Who says free wi-fi is free?

I commented that maybe JCP customers don't use it. The key to any business is to know as much as you can about your customers.

Low Price Alone is Not Disruptive

September 12, 2013

Malls Are Dying

September 4, 2013

In a FastCompany article about Amazon, there is a tidbit about the fact that malls are dying in America. In Tampa, this article says that a dying mall is poised - but for what?

Brick-and-mortar stores have the same problem as malls. How do you comepte with Amazon?

4 New Items

September 3, 2013

Just back from ITEXPO in Vegas. Here are 4 news items worth noting.

1

Fast Company has an article about Amazon and its distribution system:

"Those 10 million Prime members (up from 5 million two years ago, according to Morningstar) are practically addicted to using Amazon.

Shiny Object Syndrome

August 21, 2013

In my local and business interactions there are a lot of entrepreneurs and start-up co-founders. Many of them have what I call Shiny Object Syndrome. Everything is the next new and shiny thing.

We live in a society that wants to multi-task to seem more productive.

Some Ideas to Play With

August 16, 2013

Featured Events