Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

What to Do About Barnes & Noble?

July 9, 2013

Barnes & Noble is in decline. Best Buy and JC Penney's and Sears/K-Mart too. I don't think that it is just about brick-and-mortar. I think it is about strategy and pivots.

1K of Space

June 30, 2013

A Brand is a 1K memory slot in a brain. It is the accumulation of everything they know, heard, experienced, think about your company, product, services, employees.

Sometimes that 1K is empty. Sometimes that 1K is full.

Channel Sales Enablement: Part 2

June 30, 2013

Every channel wants a lot of feet on the street. I just saw a master agent in New England with 160 providers in its catalog. It isn't unusual for a master agent (pick any of the big ones) to have 100 providers on its roster. Let's examine that.

What the heck is Channel Sales Enablement?

June 17, 2013

It's one thing to get a whole bunch of channel partners to sign your indirect sales agreement. It's a whole other thing to have channel partners who are driving sales to you regularly and keep your funnel full.

Channel Sales Enablement is one of my skill sets. I was a VAR, then an Agent, then a consultant and a sales trainer - the many aspects necessary to understand how a channel works and how to make it work.

9 Years Ago

June 5, 2013

In May of 2004, Seth Godin asked a question:

Five years from now... Assume that: Hard drive space is free. Wifi like connections are everywhere. Connections speeds are 10 to 100 times faster.

Go Deep, Not Wide

May 30, 2013

Let's travel back in time to 1999, the time of the DLEC IPO. Covad, Rhythms and Northpoint all scored BIG IPO's. All went national. All failed.

Why?

Two Disruptive CEO's

April 9, 2013

These two guys are the reason that cloud services - UC, SAAS, HPBX - aren't easy to sell. Steve Jobs gave the world the iPhone and nothing has been the same since. Even the most technologically handicapped person loves their iPhone. It was a paradigm shift in not just handsets, but people's connection to the web.

What Happened to Communicating?

April 2, 2013

What happening to communications? It's falling apart. People just text, tweet, email -- and in have been conditioned to shorten and shorten that message (down to 140 characters) that we are getting brusque. Tone isn't reflected in texts, tweets and emails, so the person receiving your message may not be taking it the way you think.

Is the Channel Too Lazy to Sell Cloud?

March 29, 2013

Talking with channel managers lately in the Hosted UC space, well, has been depressing to be honest. No one is having fun - or knocking it out of the park. Yes, there are pockets of success - mostly from verticals or niches (surprise!).

So one CM made the comment that channel partners are too lazy to sell cloud.

Is the CMO the Toughest Job?

March 17, 2013

"It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open to change as they think they are."This quote from a MediaPost article is probably accurate. Another factor is that the CMO probably didn't have the Authority (and proper backing) to make the changes needed across the organization.

Organizations are made up of silos and fiefdoms.

Featured Events