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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

How To Win at UCaaS

February 3, 2016

Wainhouse research says that the UCaaS industry will grow at a rate of 24% year over year. 8x8 is doing that with their revenue. "Total revenue of $53.2 million increased 29% year-over-year; service revenue of $48.9 million increased 29% year-over-year," despite still losing money.

Seeking Alpha wrote, "RingCentral's move upmarket is substantially increasing their revenue per seat and allowing them to drive the top line." Well, same thing at 8x8, which raised its ARPU to $369 from $305 last year.

Momentum Trolls Windstream (Going Up-Market)

February 2, 2016

I received this email yesterday from Momentum with the letter attached (with far too much private info not blacked out.)

"As many of you already know, Windstream is eradicating their SMB Business (Customers billing under $1500) and sending them letters like the one I have attached. Go get your customers and find them a happy home (preferably Momentum) before someone else does. Let me know how I can assist."

Windstream has decided to go up-market.

Monday Morning Thoughts on Sales and Strategy

February 1, 2016

This testimonial for ANPI by an RLEC is worth listening to just to understand the thinking behind moving to cloud comms. Try at least the first 90 seconds.

Seth Godin's blog today describes not a pyramid, but a Frustum. Seth uses the music business as the example, but I see it in the telecom industry today.

Competing in SaaS or VoIP

January 19, 2016

In this growth hack article, there a number of good points about SaaS companies that can be extended to the VoIP space as well. (Voice is just an app today, right?)

"SaaS is getting increasingly competitive." You think? Look at all of these marketing apps.

How Do You Choose a Marketing Firm?

January 18, 2016

I find it interesting that most service providers treat marketing as separate from the business as a shed in the backyard is separate from the house. Service providers would not hire someone off fiverr or elance to configure routers or phones, but would use any platform like that to hire people to manage their brand or marketing.

At the very least, when hiring a marketing firm, check their track record. Do they have any home runs?

The B&N Lesson

December 15, 2015

Reading this blog post this morning from author and former Green Beret, Bob Mayer (who also teaches writers and publishes writers) about the troubles of B&N got me thinking - and writing this post.

It is interesting to me that music learned the lesson of digital disruption first but no one else even considered that it could happen to them. Next came movies, newspapers and the book industry.

The book publishing industry has been in a war with Amazon for the last three years.

RAD Rant on Channel Marketing

December 1, 2015

Why Your Marketing is Hurting Your Sales

October 18, 2015

I registered for a white paper and got dumped into the email automation bucket. And then the phone calls started.

I registered a domain and the emails poured in. I mark them as a spam and delete them.

Is There Any Telecom Disruption?

September 22, 2015

Today, Fone.do was featured on ProductHunt. In the discussion, Aircall.io was mentioned.

Despite consolidation and analyst predictions of 20+% CAGR, we haven't really seen any real disruption in the space.

Low price by itself is not disruption.

What the Studies About UC Say

August 25, 2015

WOW! In a study of 1,000 businesses by Evolve IP, "71.5% were not very familiar with what "Unified Communications" actually is". You can scratch that off your SEO key word list right now.

The stat that "40 percent of participants are already using elements of a Unified Communications (UC) solution" is misleading because UC is a garbage term for many components of voice, video and comms.

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