Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Are You in the 5%?

February 12, 2013

Social Media Blurbs from ITEXPO

January 31, 2013

Is Cold Calling Dead?

January 28, 2013

"When was the last time someone cold called you at work and actually got you interested in doing business with them?"

Here's the big problem with that question: people don't buy the way you buy!"

"B2B marketers reported cold calling as their third-highest quality lead generation channel." The author, Derek Singleton, continues by saying "the Web has afforded us other ways that make it easier to identify leads without cold calling. For instance, prospects might download your white paper, visit your website, or follow you on Twitter."

The Secret of Sticky

January 21, 2013

The Pivot to Attractiveness

January 17, 2013

I spoke with Mike Cassidy at SUTUS this week. SUTUS is finally seeing success after years of trying to find its niche in the SMB PBX space. SUTUS had a couple of pivots along the way - and usually a new CEO to go with each pivot.

Now they are on the path to success due to stumbling upon a vertical.

It Starts With On-Boarding

December 28, 2012

Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.

For an employee, at arrival, there should be a workspace, gear and guidance waiting.

For a customer, on-boarding is the process by which you ensure that the customer not only understands the changes that your services - Hosted PBX, backup, MDM, cloud services - will have on their daily work experience, but has options for learning how to use it - like manuals, videos and more.

I have seen where customers would leave a Hosted PBX vendor due to poor on-boarding - more precisely because the customer didn't get to leverage the service enough to make it worthwhile keeping.

What You Can Learn From Romney's Campaign

November 20, 2012

This isn't a political rant. I have been reading many of the summaries of why Romney lost his presidential bid. Channelnomics and ARS examined the IT spending of both campaigns and found that Romney bought from Best Buy's mindShift (an MSP). The one point they got wrong is that the Dems have two online systems for campaigning developed during Obama's first run for office.

All This Black Friday Talk

November 20, 2012

All this Black Friday talk is not going to help the retailers. The early Black Friday buzz and "leaks" are only signaling that retailers are hurting. These current actions by retailers are not going to help the bottom line. Pricing matching Amazon being just one of these actions.

Rule 1: Respect the Audience

November 6, 2012

I might be hyper-sensitive when it comes to sessions - or I have sat through too many at this point in my life. Or maybe both.

Rule 1 when presenting: Respect the Audience!

Respect their time, their Attention (which is a precious gift) and their Intelligence.

Best Practices for Webinars

October 30, 2012

Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers.

  • Do not use cellphones if possible. The feedback from the phone and the poor call quality diminish the speaker's impact.
  • Speakerphones are not a good idea due to background noise. I have been on a lot of calls with barking dogs, TV blaring, and other noises.
  • Remember that it is ultimately about the content and the user experience.


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