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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Is Mark Cuban Right About the NFL?

March 25, 2014

The owner of an NBA team and start-up shark on Shark Tank, Mark Cuban is no stranger to controversy. This week he made a comment about the NFL's greed will lead to their implosion (in ten years).

One point he makes is safety and seeds. The NFL has noticed a decline in Pop Warner football players as well as high school football.

Telesphere Goes Reality TV in Booth

March 17, 2014

A few posts this month from trade shows where I just wanted to point out some unusual marketing, like TelePacific having pop-a-shot basketball games in their booth. Swoosh!

Telesphere and BroadSoft are unveiling a massive 8-foot-tall, 3,200 pound aquarium developed by the creative team of Acrylic Tank Manufacturing from Animal Planet's hit show, "Tanked." Representatives of Telesphere tooke part in filming an episode of "Tanked" that will air on the Animal Planet Network in April. So telecom hits reality TV.

What Can You Learn from Target?

March 17, 2014

The credit card breach at Target will be a multi-billion dollar debacle for Target. So many people don't even realize that it wasn't just target; Nordstrom, Neiman Marcus and other stores also were hit. Lesson 1: consumers are usually misinformed.

In our text based society, people have no attention span.

Voxox Gets Original

March 4, 2014

Voxox's marketing maven, Tristan Barnum, has introduced original entertainment content as a way to get some attention for its partners and products. In a world of telecom where every booth at a show says the same thing, it's nice to see some creativity in the Hosted VoIP space.

"Voxox's first original entertainment content initiative is titled ROFL: A Rhinoceros and Octopus Find Love, which features weekly "high art" graphic-novel-type imagery as well as minimalist archetypal imagery throughout the week. A new episode is posted to Twitter each workday at noon.

Personal Brand

February 10, 2014

We Don't Have a Polycom or Dropbox Problem

February 7, 2014

To all the folks in marketing in the IT and telecom industry, get better!

Get better at telling the story. Work really hard at crafting the Positioning story. Sweat over the unique value proposition.

Why Don't You Market Your Business?

January 22, 2014

AT&T Buying Customers from T-Mobile

January 6, 2014

The Marketing to One

January 6, 2014

Whether it is wearable tech or consumer electronics, are we entering a time of marketing to one?

The Verge has an article about the impact of Kickstarter on CES in Vegas this week. The most telling quote, "If Sony sold 85,000 watches, we'd call it a failure. When Pebble does it, it's a rousing success." Think about that.

Are You Missing the Point?

January 3, 2014

As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it (maybe you don't), maybe you just look at the sales numbers to see if IT is working or not.

In my RSS feed, many (many) bloggers have given up. They haven't written anything in over a year.

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