Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

Is the Channel Too Lazy to Sell Cloud?

March 29, 2013

Talking with channel managers lately in the Hosted UC space, well, has been depressing to be honest. No one is having fun - or knocking it out of the park. Yes, there are pockets of success - mostly from verticals or niches (surprise!).

So one CM made the comment that channel partners are too lazy to sell cloud.

Is the CMO the Toughest Job?

March 17, 2013

"It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open to change as they think they are."This quote from a MediaPost article is probably accurate. Another factor is that the CMO probably didn't have the Authority (and proper backing) to make the changes needed across the organization.

Organizations are made up of silos and fiefdoms.

Complexities of Change

March 7, 2013

Nothing happens in a vacuum. Think about how many departments an order has to touch:

From the customer to the agent to the Channel Manager to the Ordering desk to Provisioning to Engineering to Deployment to the install tech to the router config to the LNP and 911.

In many companies - even small ones of 90 employees - these departments are silos.

Smaller is Better

February 25, 2013

As many of you know, I am a Seth Godin fan. Nicholas Bate has similar thoughts. His blog on Jagged Thoughts certainly hits home.

In a me-too industry like telecom (and now cloud), where there are 1000 companies offering VoIP, what is the bare minimum you have to do as a company to survive 2013?

Are You in the 5%?

February 12, 2013

Social Media Blurbs from ITEXPO

January 31, 2013

Is Cold Calling Dead?

January 28, 2013

"When was the last time someone cold called you at work and actually got you interested in doing business with them?"

Here's the big problem with that question: people don't buy the way you buy!"

"B2B marketers reported cold calling as their third-highest quality lead generation channel." The author, Derek Singleton, continues by saying "the Web has afforded us other ways that make it easier to identify leads without cold calling. For instance, prospects might download your white paper, visit your website, or follow you on Twitter."

The Secret of Sticky

January 21, 2013

The Pivot to Attractiveness

January 17, 2013

I spoke with Mike Cassidy at SUTUS this week. SUTUS is finally seeing success after years of trying to find its niche in the SMB PBX space. SUTUS had a couple of pivots along the way - and usually a new CEO to go with each pivot.

Now they are on the path to success due to stumbling upon a vertical.

It Starts With On-Boarding

December 28, 2012

Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.

For an employee, at arrival, there should be a workspace, gear and guidance waiting.

For a customer, on-boarding is the process by which you ensure that the customer not only understands the changes that your services - Hosted PBX, backup, MDM, cloud services - will have on their daily work experience, but has options for learning how to use it - like manuals, videos and more.

I have seen where customers would leave a Hosted PBX vendor due to poor on-boarding - more precisely because the customer didn't get to leverage the service enough to make it worthwhile keeping.

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