Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

Marketing

It Starts With On-Boarding

December 28, 2012

Whether it is a new partner, a new employee or a new customer, the on-boarding is the most important step that you can take.

For an employee, at arrival, there should be a workspace, gear and guidance waiting.

For a customer, on-boarding is the process by which you ensure that the customer not only understands the changes that your services - Hosted PBX, backup, MDM, cloud services - will have on their daily work experience, but has options for learning how to use it - like manuals, videos and more.

I have seen where customers would leave a Hosted PBX vendor due to poor on-boarding - more precisely because the customer didn't get to leverage the service enough to make it worthwhile keeping.

What You Can Learn From Romney's Campaign

November 20, 2012

This isn't a political rant. I have been reading many of the summaries of why Romney lost his presidential bid. Channelnomics and ARS examined the IT spending of both campaigns and found that Romney bought from Best Buy's mindShift (an MSP). The one point they got wrong is that the Dems have two online systems for campaigning developed during Obama's first run for office.

All This Black Friday Talk

November 20, 2012

All this Black Friday talk is not going to help the retailers. The early Black Friday buzz and "leaks" are only signaling that retailers are hurting. These current actions by retailers are not going to help the bottom line. Pricing matching Amazon being just one of these actions.

Rule 1: Respect the Audience

November 6, 2012

I might be hyper-sensitive when it comes to sessions - or I have sat through too many at this point in my life. Or maybe both.

Rule 1 when presenting: Respect the Audience!

Respect their time, their Attention (which is a precious gift) and their Intelligence.

Best Practices for Webinars

October 30, 2012

Just finished moderating a webinar for Kontiki on Adding Live Video to All-Hands. It seemed like a good time to go over some best practices for webinars for speakers.

  • Do not use cellphones if possible. The feedback from the phone and the poor call quality diminish the speaker's impact.
  • Speakerphones are not a good idea due to background noise. I have been on a lot of calls with barking dogs, TV blaring, and other noises.
  • Remember that it is ultimately about the content and the user experience.


Where's Your Special Sauce?

October 17, 2012

Just saw a blog post about a company rolling out SIP Trunking to meet the market demand for low cost dial-tone. Really? Hasn't that been done? Over and over and over by so many companies?

The Changing VAR World

October 15, 2012

Opening evening at UBM's BoB Conference was a panel discussion about the change in the VAR and MSP community. This is a collection of tweets about the panel discussion #bob12.

Social Media (SM) , mobility, are cloud - threats to some, opportunities to some - both to many.

"Behave like a three-year old: fall down, learn something, try again."

We Will Cost You Jobs

October 10, 2012

Don't worry this isn't a political rant; it is a marketing one. Many of the lost jobs in America are due to technology. No one really mentions that. I saw this tweet today:

The VoIP industry makes a couple of claims that I think are ridiculous:

Why Do Agents Need Marketing?

October 9, 2012

ITEXPO West Wrap-Up

October 8, 2012

I'm home from ITEXPO West in Austin. It was another great show for me. The folks at TMC did another wonderful job putting it together.

Jaime H. juggled my press room meeting schedule on Tuesday, despite my last minute schedule changes.

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