PR

5 Tips for Speakers

February 8, 2012

I'm not the best speaker. I'm still nervous and anxious before every talk, even when moderating. But I prepare for every talk - whether I am a moderator, panelist, keynote, trainer, or co-host. Here are some things that speakers do wrong:

Posted in PR, conferences, expo

AT&T Archive Video

January 30, 2012

From the AT&T archives: "A fascinating animated film explaining the perspective of the Bell System made during the legal challenges of the 1970s from both the government and other phone companies. "

The MackNell Quandary from 1975 about the greatness of monopoly. I guess this was propaganda before AT&T was broken up.

Posted in PR, mergers, politics

4 Examples of PR for PR Sake

January 30, 2012

Here are 4 examples of press releases just for the sake of press releases. That is, just to fill the online PR machine with your name and keywords to help your

EarthLink releases software to help retailers focus on core business. Nice headline but the rest of release doesn't really say how EarthLink's one-source solution for telecom helps retailers do that (specifically).

Posted in Marketing, PR

Verizon's Bad Month

December 30, 2011

VZW has had three outages this month. The third outage on its LTE network today (12/28/11). There was another LTE outage on 12/21 and VZ Long Distance in Florida was down on 12/8/11.

Then yesterday VZW announced that it would charge a convenience fee of $2 for not having auto-pay. Just a few minutes ago, it rescinded that idea. The power of social media and a slow news cycle means that VZW will have to wait to implement that one. Even this guy agrees.

There was also some scam that Phone Plus reported with VZW and revenue reported by Verizon Comm. Inc.

Not a good month for the giant's PR department at all.

Posted in PR, cellular, outage

Overheard in Vegas

March 16, 2011

Telesphere hired Andy Abramson's PR firm, Communicano.

AireSpring rolled out Meshed MPLS. What's that? It's how you connect the MPLS networks of four carriers to be able to cost effectively deliver MPLS service to anywhere in the US.

Posted in PR, TCA, agents, ethernet, mpls, security, unified communications, video, wireless, xo

Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

Posted in CLEC, Marketing, PR, channel, fiber, mergers, sales and selling, telecommunications, wi-fi

Dear PR People and Constant Contact

November 22, 2010

Dear PR People and Constant Contact, WTH???

First, Constant Contact. Gail Goodman, for goodness sake, please move to an opt-in approach to your service. After being added to anyone's list, the adressee should immediately get an email that asks if they want to be on it.

Posted in PR, off topic

Top 3 Ways Not To Interact with a Blogger

October 21, 2010

I get email from public relations firms all the time. Every time I think I'm off a list, I get added to a new one. I already get a steady stream of email from clients, vendors, peers and friends in the Industry. (Keep those tips coming!) Add in social media noise and most of my day is fielding news, questions, etc.

Posted in CLEC, Marketing, PR, TMC, channel, expo, telecommunications

PR Machine in Full Swing

August 26, 2008

The PR factories are pumping out releases working up to IT Expo West. At least, they changed it from puking on me to invitations to speak with an exec. This came in about an hour ago:

Free phone service wasn't even a thought ten years ago. New technology breakthroughs are lowering costs for providers and increased competition with new telecom startups and the growing number of Voice over IP (VoIP) users is bringing prices down. .....

Posted in PR, communications, video, voip

Interns, Mentoring, and Your Company

July 21, 2008

Dan Caruso writes about how his company Zayo is working with the University of Colorado and Entrepreneurship. Zayo will take interns and develop the entrepreneur spirit. What a great way to promote your company, get some promising talent, and give back.

My question is Why aren't more companies doing that?

Posted in PR

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