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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

Jumping on the Cloud Bandwagon

March 7, 2017

More master agencies are claiming the cloud, so to speak. They are signing up cloud providers faster than the ink can dry on the agreement. (Ben Bronston must be busy.)

They are jumping on the bandwagon for a number of reasons.

Sales is Hard

March 2, 2017

A few sales reminders from sales training I performed yesterday.

It is all about the Daily Activity. Your routines and habits determine your level of success. Tom Peters says, "Show me your calendar.

Customer Segmentation

January 24, 2017

"Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service," writes Pamela Vaughan of HubSpot.

The same messaging to VSB, small and medium business just won't work, especially for UCaaS. The pain points are different. The buyer persona are different.

MSP EXPO Panel on Differentiation

January 4, 2017

MSP EXPO is collocated at ITEXPO in February in Fort Lauderdale. I will be moderating one panel: "How to Differentiate Your Telecom, Managed, Hosted, and Cloud Services for Revenue Growth". The panelists will be Jim DeBald of CoreDial; Eric Hernaez of SkySwitch; and Joshua Feinberg of SP HomeRun. The panel will be 1 pm ET on Wednesday, 02/08/17. Join us.

Tidbits #2444 (Telecom and Otherwise)

January 4, 2017

There are too many VoIP and UCaaS providers. Consolidation is required in this space. I think UCaaS has to shift into Voice/Dial-tone (POTS replacement or SIP Trunking with some features) and some collaboration platform. The way it is now - replacing an on-premise PBX with a hosted one - isn't selling very well.

What Can You Learn from Pharma Sales?

December 29, 2016

Pharmaceutical sales (drug sales) are similar to telecom. Drug reps sell to the hospitals, fighting to get their drug in the formulary. The formulary is theup-to-date list of approved pharmaceuticals that doctors can prescribe. (If it isn't in the formulary, it can't get billed or fulfilled.)

It is All Distribution Now

December 13, 2016

Yesterday I saw AVNET advertise 172,000 partners globally. Tech Data has mentioned 62K+. Sandler Partners said they had more than 4,000 sales partners. TCG serves more than 1500 agents.

RingCentral's channel head penned a post about the strategy to hit all the large master agencies.

Sales KPIs

November 23, 2016

If you manage a sales team, direct or indirect, do you have any key performance indicators that you track?

Usually the only KPI we look at is Quota.

Yet we know that daily activity is the most important factor for success. That includes number of contacts per day via email, social media, phone calls.

4 Quotes from Gary Vee

October 26, 2016

Gary Vanderchuk is a social media /digital marketing expert and author of a couple of books. He puts out an incredible about of content on Facebook, twitter, instagram, snapchat, kik, podcasts and YouTube (where he came to fame on Wine Library).

Four things he has been saying really strikes me lately:

"Too many people are playing checkers when the game is chess." I think about all the me-too channel strategy going on that is NOT producing the results for the money and effort spent.

Are You Managing Hours or Outcomes?

October 18, 2016

Another consultant is having a trying experience with a client. The client wants to see the consultant in the office more, but not pay for it. It seems that the client is used to buying hours, not outcomes.

I have run into quite a few companies that have never hired a consultant before.

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