Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

What Do These Deals Mean?

June 30, 2015

Vendor channel execs understand that partners will put a bundle of best of breed services together for their clients from various vendors. It is the ultimate in solution selling. However, with the need for integration mixed with consumerized software, some vendors are stepping into the mix with bundling via partnerships.

We saw Netwolves do it earlier this year with IBM and Palo Alto Networks.

What Do You Do When Gigabit is $70?

June 30, 2015

There has been a flurry of announcements about Gigabit broadband around the country - in Detroit, San Antonio, and so many major cities by the Duopoly.

So what does a channel partner do when Gigabit is just $70?

You can try to sell it, but who wants to even do the paperwork for a $70 circuit?

Usually there is a triple-play bundle (even to businesses) for no more than $300.

Are You Offering Solutions or Products?

June 26, 2015

I was looking over the website of a company that approached me this week. Aside from the 2005 design of the website, I found it hard to tell what the company did. That is not unusual. Many companies don't clearly spell out what they do or how they can benefit their desired customers in their marketing.

5 Things You Might Want to Read

June 2, 2015

My feed has produced some good reading recently. Here are 5 you might like.

5. Is your cloud provider HIPAA compliant? An 11 point checklist via GCN.

Where is the VoIP Market is Going?

May 11, 2015

I have been working on this post for a while. I even asked a couple of people in the industry where they thought the Hosted PBX market was going. A few said that integration was going to be important for customers to realize the full impact of Unified Communications. That is certainly true especially at mid-market and larger.

Making Referrals Work

April 22, 2015

"Salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don't."

Now that stat may be old [source], but referral based selling is a successful. Think about Angie's List, Yelp, TripAdvisor, Amazon and even Facebook -- people ask for referrals when buying or hiring. It takes the fear away.

Why Aren't You My Customer?

April 17, 2015

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career and was the primary trainer for both Nextel and Sprint.

The big take away is the question: Why aren't you my customer? It is an important question.

Re-Education Will Be Required

April 6, 2015

On my Google Alert for VoIP this weekend, there were numerous headlines that made me shake my head. They are so misleading that the reader (presumably a prospective buyer) will almost certainly be confused. Don't forget that one part of the sales process is for you to educate the prospect. You have to educate them on the benefits of your service; the difference between your service and the rest of the market; and on any misconceptions that may occur.

What Business Model Should the VAR Examine?

March 30, 2015

So many keynotes (and channel strategists) have suggested that for channel partners to be successful going forward they would have to do 3 things:

  1. Perform R&D and develop some IP
  2. Build their own cloud services
  3. Go beyond brokerage to systems integration

Storagecraft writes, "According to a study by CompTIA, four out of 10 IT companies are monitoring the impact cloud computing has on the MSP market before deciding to offer managed services."

"ScanSource CTO Greg Dixon explains why it's imperative for solution providers to build managed services into their product offerings in order to boost recurring revenue and expand their value add." [source]

Let's examine each one.

First, the Duopoly doesn't even do research. They have industry labs (e.g., CableLabs) and vendors that do the research and development.

What Can You Learn from Target?

March 10, 2015

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year!

"David Schick of Stifel, says [Target] needs to go back to "differentiated discount", which means offering a selection of desirable items--a trendy handbag, say, or a novelty watch--which no rival is selling." Target had a higher ARPU than Walmart due to the differentiator. It was hip, designer, nice place to shop.

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