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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

Where is the VoIP Market is Going?

May 11, 2015

I have been working on this post for a while. I even asked a couple of people in the industry where they thought the Hosted PBX market was going. A few said that integration was going to be important for customers to realize the full impact of Unified Communications. That is certainly true especially at mid-market and larger.

Making Referrals Work

April 22, 2015

"Salespeople who actively seek out and exploit referrals earn 4 to 5 times more than those who don't."

Now that stat may be old [source], but referral based selling is a successful. Think about Angie's List, Yelp, TripAdvisor, Amazon and even Facebook -- people ask for referrals when buying or hiring. It takes the fear away.

Why Aren't You My Customer?

April 17, 2015

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career and was the primary trainer for both Nextel and Sprint.

The big take away is the question: Why aren't you my customer? It is an important question.

Re-Education Will Be Required

April 6, 2015

On my Google Alert for VoIP this weekend, there were numerous headlines that made me shake my head. They are so misleading that the reader (presumably a prospective buyer) will almost certainly be confused. Don't forget that one part of the sales process is for you to educate the prospect. You have to educate them on the benefits of your service; the difference between your service and the rest of the market; and on any misconceptions that may occur.

What Business Model Should the VAR Examine?

March 30, 2015

So many keynotes (and channel strategists) have suggested that for channel partners to be successful going forward they would have to do 3 things:

  1. Perform R&D and develop some IP
  2. Build their own cloud services
  3. Go beyond brokerage to systems integration

Storagecraft writes, "According to a study by CompTIA, four out of 10 IT companies are monitoring the impact cloud computing has on the MSP market before deciding to offer managed services."

"ScanSource CTO Greg Dixon explains why it's imperative for solution providers to build managed services into their product offerings in order to boost recurring revenue and expand their value add." [source]

Let's examine each one.

First, the Duopoly doesn't even do research. They have industry labs (e.g., CableLabs) and vendors that do the research and development.

What Can You Learn from Target?

March 10, 2015

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year!

"David Schick of Stifel, says [Target] needs to go back to "differentiated discount", which means offering a selection of desirable items--a trendy handbag, say, or a novelty watch--which no rival is selling." Target had a higher ARPU than Walmart due to the differentiator. It was hip, designer, nice place to shop.

Sales Math and Measuring What Matters

February 18, 2015

Sales Math is the concept that you need X number of leads to make Y number of sales where Y is a tiny percentage of X. The funnel starts out with a big number and the inked deals drip out of the bottom -- with a bunch of leads lost along the way (like a leaky hose).

We all believe in Sales Math. We are delighted to be asked to quote something. Why? Pavlov response I guess - plus you can't win if you don't play.

Why Social Media Might Matter

February 14, 2015

Competing Against Cable

February 6, 2015

The RBOCs have stopped trying to compete with cable for the consumer market and the small business market. (They just want to sell cell phones, M2M and soon IoT to them). CenturyLink, Windstream, Frontier and Fairpoint still have a huge stake in broadband. Frontier's stake just went up $10B with its purchase of VZ assets.

Can You Find the Bestseller Effect?

December 16, 2014

In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in the world of IT that encompasses mobile apps, devices, cloud services and more, it is so much who the buyer is but why are they buying. Not why you are selling or what benefit your service provides, but why are THEY buying?

Many conversations I have with clients center around who to target.

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