Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

The Trouble with UC Sales

January 23, 2012

In a recent study, titled IDC MarketScape: Worldwide Unified Communications Voice Infrastructure 2011-2012 Vendor Analysis, IDC analyst Rich Costell wrote that "Customers still struggle to justify the deployment of UC and calculate its overall ROI." The conclusion: "educating potential customers is critical" to UC sales.



"If you can't explain it simply, you don't understand it well enough." - Albert Einstein.

The transition to selling UC will need to be done with first educating the sales channels. I still hear cost savings as the first reason to sell VoIP.





3 Things Agents Need to Look at in 2012

December 30, 2011

It will be a busy year in 2012 as all the carriers try to synergize their mega-mergers and get their back-office in order so that we can actually place orders.

Besides selling the traditional circuits - POTS, T1, SIP, PRI - there are some interesting things for an Agent to look at in 2012.

M2M is growing. We are seeing that the 3G/4G system is creeping in everywhere - from broadband backup systems to surveillance systems to fleet management to home healthcare monitoring to security monitoring. There are an unlimited number of ways that devices and the wireless network can interact.



Lying Will Kill the Sale

December 22, 2011

One of my coaching clients asked me how to dig deep into a service providers knowledge base to insure that they can actually deliver on what they say. I had to chuckle.

In most cases, only a few people at any service provider really know what is under the hood in any detail.  Two examples for you follow.

I ordered a PRI from a CLEC. I asked numerous times if it was TDM PRI or not.



The Cellular Battle

November 28, 2011

I don't mean the AT&T-T-Mobile merger, although that is just one battle in the war for cellular supremacy. (Other battles are Sprint with Clearwire, Sprint with the cablecos and the MVNO model.)

"Former T-Mobile CMO Denny Post says carriers should focus on retention, rather than relentless promotions aimed at new sign-ups." Post says that it is the end of the New-to-Wireless Customer Era and that cellcos must re-think customer care.

Post continues, "It is going to become an absolute competitive scrap battle, [because] any customer is going to have to come from somewhere else."

Business is Still Happening

October 19, 2011

Despite all the bad news, bad politics, financial collapse and more, at the end of the quarter business is still getting done. People are still buying stuff.

For example, Juliana Kenny reports that Yahoo! still hit earnings expectations even with firing their CEO.

Sales is Not Marketing

October 2, 2011

I saw this topic at a startup conference: "Sales for Start-ups How to Market Like a Rock Star!" If you ever see that topic, RUN!

Sales is NOT Marketing. They are different.

Laura Lake explains, "Marketing is everything that you do to reach and persuade prospects.

Conferencing is on the Rise?

September 30, 2011

Analysts often talk about predictions and trends in the marketplace. It seems except for voice, everything is on the rise: Cloud, VoIP, SAAS, mobile, social media and, yes, even conferencing.

What is driving conferencing?

The economy has something to do with it.

Generating Leads Versus Branding

September 28, 2011

In the telecom space, since the dawn of integrated T1's, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the money gets spent on making sales. Rich Tehrani writes, "To succeed, they generally need to be consistent, reliable and trustworthy in the eyes of buyers." Trust is important in sales.

Lessons in the Cloud

September 12, 2011

One of the great lessons in the Cloud is how do you sell it?It all comes down to the messaging (marketing or story you are telling) and the sales approach (or technique).

Sitting with Jeff Uphues  of Cbeyond Cloud today at ITEXPO, we spoke about the lessons that Cbeyond has learned about selling cloud services.

Cbeyond has 800 direct sales and about 2000 channel partners, who are taking their Cloud Services to the marketplace – not just in their 16 markets but nationwide. (Cloud can go anywhere there’s decent Internet access.)



What To Do in Austin Next Week

September 6, 2011

Next week is the first time the ITEXPO West will be in Austin, TX. It's my first time in Austin (or Texas for that matter).

Once again, ITEXPO will be the home to a lot of great content. This time I am moderating two panels under the Social CRM Expo. Top 10 Tips for Online Marketing on Wed. at 2 PM with Shawan Vercher, Kyle Flaherty and Rusty Shelton.

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