Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

Conferencing is on the Rise?

September 30, 2011

Analysts often talk about predictions and trends in the marketplace. It seems except for voice, everything is on the rise: Cloud, VoIP, SAAS, mobile, social media and, yes, even conferencing.

What is driving conferencing?

The economy has something to do with it.

Generating Leads Versus Branding

September 28, 2011

In the telecom space, since the dawn of integrated T1's, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the money gets spent on making sales. Rich Tehrani writes, "To succeed, they generally need to be consistent, reliable and trustworthy in the eyes of buyers." Trust is important in sales.

Lessons in the Cloud

September 12, 2011

One of the great lessons in the Cloud is how do you sell it?It all comes down to the messaging (marketing or story you are telling) and the sales approach (or technique).

Sitting with Jeff Uphues  of Cbeyond Cloud today at ITEXPO, we spoke about the lessons that Cbeyond has learned about selling cloud services.

Cbeyond has 800 direct sales and about 2000 channel partners, who are taking their Cloud Services to the marketplace – not just in their 16 markets but nationwide. (Cloud can go anywhere there’s decent Internet access.)



What To Do in Austin Next Week

September 6, 2011

Next week is the first time the ITEXPO West will be in Austin, TX. It's my first time in Austin (or Texas for that matter).

Once again, ITEXPO will be the home to a lot of great content. This time I am moderating two panels under the Social CRM Expo. Top 10 Tips for Online Marketing on Wed. at 2 PM with Shawan Vercher, Kyle Flaherty and Rusty Shelton.

Lousy Tele-Marketing

August 10, 2011

ITEXPO in Austin Will Be Hot

August 4, 2011

Taking a cue from Jon Arnold, here's what I have going on at ITEXPO West 2011 in Austin (a move from Los Angeles in previous years):

While I will miss the chance to hit Manhattan Beach for some beach volleyball, this will be my first time in Austin.

It's also the first time that there will be a CMO Summit at ITEXPO. My company and my pal's company, CR8 Group, in conjunction with a great team at TMC - Dave, Anna and Mike - are bringing in 2 speakers to discuss Online Branding. Rich Tehrani wrote about it today.

CLEC Frustration Part II

July 28, 2011

One reason that the ILEC's have been frustrated with CLEC's and spend so much effort frustrating their orders is due to the Lack of Value that the CLEC's -- in general -- bring to the market place.

Resellers, Rebillers, switchless, UNE-P, and the like add nothing to the ecosystem, except lower rates. And this has been the case before the Telecom Act of 1996.

Along comes VoIP and what's the first thing the Industry decides: Hey! Let's sell it for less than TDM!  SIP trunking, same thing. 



Sales Stalking

July 27, 2011

With the loss of any privacy today online, cyber stalking for prospecting is easier. I know it sounds sinister, but the best way to sell is to know your prospect. Know if they NEED your service. Know if they can afford your service.

Channel versus Direct

July 20, 2011

When I speak to carriers about the Channel, it's usually through gritted teeth. Most carriers have a love-hate relationship with the Channel. 

Carriers: Agents aren't exclusive. They aren't pitching us first and foremost.

Me: DUH!



How Not to Interact on LinkedIn

July 19, 2011

I received this email from a contact on LinkedIn:

I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as a LinkedIn connection.

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