Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

12 Things to Do at the End of the Year

December 13, 2010

Selling SIP Trunking

December 2, 2010

I spent yesterday with an MSO Enterprise sales force training them on what SIP is and how to sell it. The key is the Value Statement.

Today, there are over a thousand companies selling voice services. It comes down to what your Value Proposition is.

Clients say they want to save money, but really they want reliable, quality dial-tone.



8 Questions for Cloud Providers

November 22, 2010

I've done a couple of webinars lately for VAR's and Agents about the Cloud. I think that between SAAS and Cloud, vendors are forgetting that they are selling applications.

I think the disconnect right now is that Agents aren't comfortable selling apps. They aren't comfortable with many of the SAAS Providers.

Big Challenge Selling Hosted PBX

November 9, 2010

On LinkedIn (in the Hosted PBX group), the question was asked, "What's the biggest challenge you face selling your solution to end users and/or channel partners?" Here are some of the answers.

Can the end user trust the service delivery of the provider? This is a big question because there have been some failures in VoIP delivery over the years. VoIP has taken somewhat of a reputation hit.

You Can't Be All Things to All People

November 7, 2010

This morning Seth Godin blogs about alienating the 2%. In short, you can't please everyone. There's more money in trying to please a targeted core. In cliche, You can't please everyone.

Day 1 Observations from Phoenix

October 26, 2010

I'm at the Broadsoft Connections 2010 user conference in Phoenix. The theme is Ignite Passion (for Hosted UC). These are some of my notes:

Broadsoft is pushing not just Hosted PBX but services they are calling CAAS (Communications-as-a-Service).

The Pitfalls of Social CRM

October 21, 2010

A consultant sent me a link to look at a CRM solution. (I don't know why because she was researching blogging platforms when I spoke with her Tuesday). The site is intriguing and makes some big promises:

* Manage contacts and build relationships.
* Engage, import contacts on social networks.
* Track sales pipeline and view analytics.
* Organize projects, tasks, and events.
* Monitor customer & team activity in the stream.
* Google Apps Integration

First off, in my experience, you have to force people to use CRM. Unless you withhold pay, most salespeople will fight you on the use of CRM.







Indirect versus Direct: the Financials

October 18, 2010

At Microcorp agent show today, one regional GM was explaining that the corporate mentality is that it is more expensive to sell via indirect than direct. I was flabbergasted.

The reasoning is that on year 2 and 3, when the carrier is still paying commission points, it is losing money. Really?

One: your customer acquisition cost and cost of sales for indirect is only paid if as sale is made.

Two: you pay salary, taxes, benefits, car allowance, cellular bill, office space, unemployment insurance, business liability insurance, and utilities for a direct sales force always!





Broadvox and Cypress: What Now?

October 17, 2010

Broadvox and Cypress acknowledged the merger rumors on Thursday, announcing that they were still working out the details of the merger. (TMC broke the story here). Both companies wanted to assure customers that it will be business as usual.

Executives told TMC that no product lines were in danger.

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