Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

No One Buys Without Trust

March 11, 2011

In this second podcast with TMC's CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.

When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds of Marketing - Advertising, PR, press releases, cause marketing, guerrilla, and more - most of which are designed to be Attention grabbers or Disruptive to the prospect.

My EarthLink Strategy

March 4, 2011

When I analyze the four CLEC components of the new EarthLink Business, I wonder what Atlanta will do with it.

Deltacom had a huge fiber network (IFN) that essentially went under-utilized. In my experience, many employees did not know about IFN. Assets like lit buildings, collocations, colo gear, and the fiber maps are crucial to revenue generation from those hard cost assets.

How Important is Retention?

February 27, 2011

For service providers who understand the cost of customer acquisition, retention is an important metric. In fact, Wall Street calls it churn. It has to remain under 2% to be considered under control.

For agents, retention is just as important.

VoIP Consolidation Well Underway

February 22, 2011

There's been some M&A among VoIP Providers this year but there is more on the horizon. CLEC's are looking to get in the game with an acquisition. Indeed EarthLink did just that with its quiet acquisition of STS Telecom, a former UNE-P then Sylantro shop in South Florida (to go with its purchase of Deltacom).

Other ITSP's are actively seeking an acquisition or hoping one will come along.

2011 Will Be Tough

February 7, 2011

Several Carriers have notified agents that in 2011, they will be "managing to their contracts". "Some Carriers are having monthly reviews with their Contract Divisions to see which Agents are not meeting their obligations. While most Carriers were open to allowing Agents to roll their bases under a Master in 2010, we are seeing this to be a lot more difficult in 2011."

I would take this as a heads-up to review your own contracts to see what you need to do to secure your commission streams in 2011.

Changes in Customers, Changes in Attitude

January 30, 2011

In an article by Gary Kim, Matt Bramson, Inphonex chief marketing officer, sais some interesting things about telecom sales to SMB.

Bramson suggests that "People also increasingly are comfortable configuring their own solutions and are used to getting support from user communities. ...

Tom Peters on Sales

January 4, 2011

Did EarthLink Goof on Branding?

December 14, 2010

Yesterday when I was speaking to a client, I mentioned that new Edge Networks merged with Deltacom to become EarthLink Business. The confused look on his face was not unexpected. Again this morning when discussing the new name, EarthLink is linked to consumer dial-up in the marketplace. How does that translate into a B2B Brand?

12 Things to Do at the End of the Year

December 13, 2010

Selling SIP Trunking

December 2, 2010

I spent yesterday with an MSO Enterprise sales force training them on what SIP is and how to sell it. The key is the Value Statement.

Today, there are over a thousand companies selling voice services. It comes down to what your Value Proposition is.

Clients say they want to save money, but really they want reliable, quality dial-tone.



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