Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

It's Not the Technology, Stupid!

May 12, 2009

Jon Arnold writes, "This year's MetaSwitch Forum provided a host of proof points that service providers of all stripes can stay competitive so long as they deploy the right technology and have the right vision for serving their customers."

Time and again, the pitch is about the company and the technology. Look at automobile reviews: It isn't about the engine size, it's about the 0-60. Telecommunications needs to do the same thing.

When Aastra talks about its AastraLink Pro 160, it should be about Asterisk. The story should be similar to the Aastra CT handset story.



So You Want to Go Retail?

May 5, 2009

When I talk with vendors in this space, they often suggest that getting into Costco or some other Big Box retailer would make their day. My father was a salesperson for P&G for 20 years working with Sam's, BJ's, Stop & Shop and other big chain grocers in New England. (Yes, even Stew Leonard). These chains re-designed aisles based on who was paying for what shelf space - and who was sending in labor to re-configure the aisle.

There's a good blog post here about marketing computer parts.

TCA: Top 5 Sales Practices

May 5, 2009

The Technology Channel Association hosted its first agent webinar on April 30. Steve Cadley at Cadley Consulting Group and Peter Radizeski, your blogger and TCA founding member, presented on the Top 5 Sales Practices that agents need to incorporate. We had a good turn-out, which is great because that means agents want training.

It was not a bunch of tips and tricks.

Hosted VoIP Can Save You Money

April 21, 2009

If you Google VoIP save money, there are a million hits. There is the article, "How to Save Money with VoIP Service" with 5 lame tips. VoIP News has one titled, "15 Ways to Use VoIP to Save Money During the Downturn", that lists ways to use different vendors for differing free services based on VoIP. VoIP News has another one which asks, "Will VoIP Really Save You Money?" The answer of course is yes.

Top 3 Reasons its Hard to Sell SAAS

March 14, 2009

Software-as-a-service (SAAS) is the new buzz in 2009. Salesforce.com hit a $1B in sales so its the poster child. Google is the other golden child of SAAS pushing is Apps and Gmail to businesses. For me, even hosted email is SAAS.

I am a referral agent for IKANO who is a Google Apps aggregator.

More Agents or Lift the Ones You Have?

February 11, 2009

If you are a carrier or a Master Agent, do you need more agents or do you need to give a lift to the ones you have?

There's a sales management theorem that when you use Pareto's Principle, you should spend you time with the Top 20% of your sales force not the bottom 20%. Why? Because the people bringing 80% of your sales are the ones you want to keep happy. Also, the more efficient and less bumpy you can make the sales process for them, the better for all the sales team, but especially the top dogs.

If you have a bunch of agents who signed up, what are you doing with them?



VAR's Optimistic

January 28, 2009

"Nearly one-third of VARs (value added resellers like Cisco certified IT shops) are planning to grow their businesses in excess of 15 percent in 2009", according to CRN.

The most interesting quote was not about the importance of Managing Cash Flow or How Goal # 1 is Finding new busines, it was this quote:

"When we asked them to rank what is most critical, they said "finding new business." Note the word "finding" because these are not organizations waiting around for Microsoft or HP to send them sales leads. Growth-oriented VARs in a down economy go out and find new customers."

Good agencies have a Lead Generation system in place. But one thing Agents ask for from their vendors (carriers) is Lead Gen.

Top 5 Ways to Improve Agent Training

January 23, 2009

Agents are paddling like a duck in a pond to stay afloat. Always have been, but moreso now.  Many companies are wondering how to get Agents to sell their services. (I get this daily). Here's some thoughts:

Agents spends all day just running their business and keeping customers happy.

Dave's Advice to Agents

January 13, 2009

Dave Rusin, CEO at AFS, has some advice on his blog for agents (or on xchange). I agree with this one point: "If I were an agent of any sort, I would focus on carriers that have competitive sustainability." However, when Mr. Enterprise CTO wants a quote from CLEC ABC, then as an agent we get one. That's how an agent stays in the picture.

Dave, you have never been an agent - and I would suggest that you haven't been an outside salesperson in the current climate.

Customer Retention is Job 1 for Agents

January 12, 2009

I blogged to my clients this morning that they need to be spending their time on customer retention as much as on acquisition. Then I got my Monday morning email that stated:

CUSTOMER RETENTION - If you aren't talking to your customers about renewing their contracts - trust me the Direct Sales force of Qwest, Verizon and AT&T ARE.  All three carriers are using their Direct Teams to mine Agent accounts.  -  It cost more to get a new customer versus maintaining and growing your existing base.


HOW TO UPSELL IN A DOWN ECONOMY - Agent Quote - " If I'm not helping my customers with all their telecom needs, then someone else will."   With it being the start of a new year now is the time to set up appointment with your top 25 customers and discuss their business and how you can help them.  Don't assume they don't do conference calling because almost every business does these days.  If you aren't talking to them about it, someone else will.  Same holds true with wireless, disaster recover, data back up and collocation.  Yearly audits are essential.






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