Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

sales and selling

Sales Math and Measuring What Matters

February 18, 2015

Sales Math is the concept that you need X number of leads to make Y number of sales where Y is a tiny percentage of X. The funnel starts out with a big number and the inked deals drip out of the bottom -- with a bunch of leads lost along the way (like a leaky hose).

We all believe in Sales Math. We are delighted to be asked to quote something. Why? Pavlov response I guess - plus you can't win if you don't play.

Why Social Media Might Matter

February 14, 2015

Competing Against Cable

February 6, 2015

The RBOCs have stopped trying to compete with cable for the consumer market and the small business market. (They just want to sell cell phones, M2M and soon IoT to them). CenturyLink, Windstream, Frontier and Fairpoint still have a huge stake in broadband. Frontier's stake just went up $10B with its purchase of VZ assets.

Can You Find the Bestseller Effect?

December 16, 2014

In the world of telecom - T1's, broadband, WAN - we know who the buyer is and why he is buying - or we assume it based on experience. (Maybe we should stop assuming WHY they buy?) But in the world of IT that encompasses mobile apps, devices, cloud services and more, it is so much who the buyer is but why are they buying. Not why you are selling or what benefit your service provides, but why are THEY buying?

Many conversations I have with clients center around who to target.

Comcast Merger Will Pressure CLECs

November 19, 2014

The CLEC industry has a few problems:

  1. TDM-to-IP Transition
  2. USF Reform (E-Rate, ETC)
  3. Consolidation
  4. Special Access Pricing

The biggest problem by far is the Comcast-TWC merger. It will replace 2 large MSOs (Comcast + TWC) with 2 much larger service providers (Comcast & Charter). Comcast is already huge - $17B in the last Quarter! Smaller than AT&T's consolidated revenues of $33.0 billion for the quarter ended September 30, 2014.

Brochures

November 13, 2014

Invisible is Good Design

November 10, 2014

The News Just Isn't the News Anymore

November 5, 2014

Magazines and newspapers are looking for clicks and content (that gets clicks) and ways to get people to stay on the site longer. Yadda yadda. In that haste, the content that it contains has become blurred between what is marketing (advertorial) and what is news (or even better actual journalism).

I read an article that I saw in my Google Alert this morning.

Thoughts from Denver

October 21, 2014

Channel, Sales and a Chat with a Master Agent

October 15, 2014

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