On Rad's Radar? - security Archives

Will It Rain for EarthLink in the Cloud?

2012-05-24T04:32:20Z

EarthLink is really pulling out the umbrella to get it to rain in Cloud. EarthLink picked up XO's former CMO, Michael Toplisek, as EVP of IT Services. The press release says that he was President of Concentric Cloud, but that was for a hot minute, since XO only rolled out that brand 2 weeks ago. He's not a cloud guy - he worked at XO, Global Crossing, MCI and Frontier - all telcos. The only IT he got near was conferencing at GC. Why would you spin this resume? (Especially after the Yahoo resume-gate.)

EarthLink rolled out 4 cloud packages. "The Cloud Launch Pad, the Cloud Entry Bundle, and the Secure Email Bundle enable customers to economically partner with EarthLink to complement their internal IT resources by leveraging a comprehensive mix of IT Services and security experts in an enterprise class data center environment." [Source: PR Newswire] FYI, "Cloud Launch Pad is designed for organizations that want to leverage the benefits of a virtual environment or that currently run VMware® environments and need additional elastic computing capacity."

These products allow the business to keep things intact, but layer on Cloud Services from EarthLink to complement the current system or outsource extra capacity or services.

The Secure Email Bundle is with Zimbra, encryption and archiving.

The fourth package is Cloud Workspace, which is hosted virtual desktop.

An interesting play since it sounds like it requires MPLS. If so, then ELNK is tying their products to MPLS, probably to insure quality of service delivery.

Will they be able to sell these services against other MSP's and VMware partners? We'll see. It will depend on training - not just salespeople but the marketplace as well.

Watch this video where all the Master Agents talk about why they are choosing EarthLink.

Duopoly Now Offering Home Automation and Security

2012-05-07T19:21:50Z

Comcast, Bright House Networks, Cox, TWC, Verizon and now AT&T are offering home automation and security service. BHN and VZ are competing in the Tampa Bay market for all consumer services - voice, TV, broadband and now security.

"Bright House Networks' system does provide home security, it also helps users manage and monitor their energy, lighting and home appliances via the touchscreen. The security cameras connect to the touchscreen via Wi-Fi, while the rest of the peripherals in a home are connected to it via ZigBee." [CED Mag] BHN has a similar system as Cox, Comcast and TWC. These cablecos sure know how to volume buy this stuff. Home automation touchscreen, wireless security cameras, lighting modules, thermostat, motion detectors, window/door sensors, key fobs, and more, all available from your mobile apps. Notifications are available via email or text. "AT&T's technology comes from Xanboo, a company it bought in late 2010."

I guess this becomes the next playground for the Duopoly, competing against Tyco's ADT (which is a roll-up of Broadview/Brinks and ADT).

What is the Market Expecting?

2012-04-01T17:46:30Z

Tuesday I was in Vegas at the Channel Partners Conference mainly for the TCA events. At the TCA Channel Chief Summit, Tiffani Bova of Gartner and Rauline Ochs of IPED Market Bridge Alliance presented research. The take away for me was in perspective.

No one buys the way most service providers sell. That's why we are always searching for Consultative Sales Professionals. Because the whole industry sells what they want - and it is followed up by a series of me-too.

Just because one CLEC is selling Managed Security does not mean that the marketplace wants it or will buy it or that it will want it delivered that exact way. It also doesn't mean that the next eight CLEC's or service providers need to market that same offering.

The market is consuming technology differently. It enters the business via the consumer. About 70% of devices are owned by the consumer in the business environment. Only about 30% are paid for by the business. That means support for devices either isn't available or is imposed on the IT staff by the employees. That's a confusing (and expensive) way to handle it. Don't you agree?

Most of what Bova and Ochs presented had to do with mobility and Cloud. Mobility is a huge problem for most CLEC's as the model for cellular sales is unprofitable - whether they sign a wholesale, agent or MVNO contract - the margin on cellular is thin to none.

And what is prompting Cloud? Two things: ubiquitous broadband and a mobile workforce.

Ubiquitous is really hyperbole because even with 3G, 4G and wi-fi, you can't get bandwidth everywhere and even when it is available it is shoddy (like at tech conference hotels).

Mobile workforce means a couple of things. One that more businesses have accepted remote workers - whether at home locally, across the country or across the globe. The economic downturn (and all the consolidation) has translated into businesses having less workers but expecting more work. This means working at home, while on the road, etc. Hence, not just email, but the application data has to be available from any authorized, connected device. That is the beauty of Cloud.

Cloud changes the way business is done.

Read that again, because that means it has to be sold that way.

It's easier to sell email, because everyone has email and it is almost a requirement. Selling unified messaging gets more complicated. Unified Communications and Collaboration is just too complex of a sale, of an explanation, of an implementation, of a deployment. That's where the service providers want to go, but they neglect the challenge of the sale. There is a lack of the story, the sales triggers, the value proposition, the WHY, and of course the on-boarding.

One thing Bova pointed out was that VDI (virtual desktop) sales have grown in EMEA (Africa and Mid-East) while have stagnated in North America. One reason: VAR's have too big a quota with HP or Dell to take a 500 desktop refresh to VDI instead of selling 500 desktops. Not just the quota for the discount, but to sustain Gold level service. It's the same with Cisco, Microsoft, etc. VAR's will keep selling what they sell for 2 reasons: First, to maintain the current level of vendor support to continue to service current clients in the manner that is expected (or even contracted). Second, making the changes to shift business to an MSP or all service model is complicated and expensive. Bova suggested firing clients and employees to create the business you will need in 5 years, but that's easy to say from a consulting seat. Not so easy from a business owner perspective.

When EarthLink told its channel partners in Tampa that it only wanted Multi-Site multi-access opportunities, it didn't come right out and say that it would stop selling T1's, but that was the underlying message. (And ELNK did tell me that 1GB and 10GB private line, even ON-net, was not what they wanted to sell.) That's one way to start planning for where you want to be. Say no while being specific about what you are looking to offer.

As a whole I don't think the service providers have any idea what buyers are buying or why. Just because you WANT to sell MPLS with security or Hosted UC&C or whatever, doesn't mean that prospects will actually BUY it (that way).

When does something become a commodity? When the customer buys it directly online.

For non-commodity services, you need a well trained sales force that understands the brand, the value proposition, and the target. As an industry we aren't there yet.

I'm going to leave you with that.

Coming soon two posts: (1) Master Agents are like Pharma Reps. (2) Tech Data versus Master Agents.

The Scoop on TDMobility

2012-03-23T16:09:04Z

I spoke with Brian Kosoy, PR manager for Tech Data, and Charles Kriete, the Executive Vice President of TDMobility. Kriete is also the founder of the company that developed some of the key technology (CellManage) in TDMobility. His company was acquired by the joint venture between Tech Data and Brightstar. TDmobility launched recently as a way for VAR's to offer cellular service - handsets, devices, netbooks, tablets, mifi - to their customer base through Tech Data. Give it a listen. (embedded Flash player)

There are 2 sections. TDActivate acts just like an authorized dealer does for cellular products. Pick your device, pick your plan, activate it through the carrier - all through a TDMobility. It is not a true MVNO. It all goes through the carriers - AT&T, T-Mobile and Sprint.

TDCellManage is the MDM or mobile device management platform. It is similar to a TEM model, where you can see the carrier billing, the devices, the contracts. It can be more as a solutions and software pillar to provide applications control on the device, email security, remote security (like wipe), desktop virtualization and anti-virus. RIM, Good and AirWatch software is available. This is the value that the VAR can add over an authorized agent, Best Buy Mobile or Amazon.

It's all about Management - managed servcies, TEM (telecom expense mgmt) or MDM (mobile device mgmt). Get in the game!

Download the mp3 here.

EarthLink's Sweet Spot

2012-03-14T19:53:22Z

I learned a few things at the EarthLink training today in Tampa. EarthLink has 175K business customers and about 3 Million consumers, most of them dial-up customers, providing $20M in free cash flow per month. So of the $1.3B in annual revenue, about $500M is dial-up. ELNK has 4 data centers - Columbia, SC; Rochester, NY; Marlborough, MA; and 55 Marietta.)

The first (or 70+ slides) shows that Pipe is the foundation for Managed Security and other services. However, despite having 28,000 miles of fiber, they don't want to sell transport on it. Even On-Net gets the response that "This is not our sweet spot".

What is the Sweet Spot? As I wrote here, Multi-Location Multi-Access type across LEC's or cablecos.

The partner portal is in development. The customer portal, called myLink, seems cool they way that you can drill done on customer locations in Google Earth and open a trouble ticket.

Agents in the room, called T1 Slingers, asked about DSL, since EarthLink resells ADSL out of 10K end offices through 12 providers. As a resell service, a 1FB is required. And since neither RBOC is really supporting their copper plant and especially not DSL, it leaves the business DSL customer hanging for days when there is an outage. [See my post about Is DSL Done?] 3G/4G wireless backup is my answer for that. There are cool routers that even do it automatically.

The other question centered around T1. "You just are not going to make a living slinging T1's at $400 any more." PRI's are available east of the Mississippi still, which actually IS an advantage for ELNK. TDM PRI's are still the preferred reliable way to deliver voice to a PBX, especially with alarms, faxes, and elevators.

It was an hour on MPLS. I still find it amazing that almost 9 years after my first MPLS class, we are still presenting the Fundamentals of MPLS. For Agents, it will be about layering on services to the MPLS network. The sticky stuff is value added services.

Retail needs a voice line, some Internet, credit card processing, payroll and data backup. That should actually be a bundle that someone offers. ELNK has the old New Edge AX platform that connects payroll and cc processing to the MPLS Network. Add on a VoIP line and some data backup and there's a bundle. Want to make it stickier? Add network DVR to the service so that those IP surveillance cameras can be viewed from anywhere (and can't be erased locally). Bingo! (Do you have an opening in Product Management? My resume is here.)

The team mentioned POS, Inventory, HR and Loyalty programs. Do you have those on the AX platform? Those would make some excellent sticky add-ons.

"So we have an Internet T1 service that connects you securely to one of 4 data centers, Mr. Prospect. Do you currently have a payroll service? Are you looking to upgrade your POS? Are you worried about security on your credit card data (PCI compliance)?"

That's where the conversation has to go. Even though the customers just want the access - as cheap as possible - Agents will have to steer the conversation to: applications on top of that access (AOTTA).

So back to MPLS with Type II access. Ethernet is delivered over a Type II DS3 from the LEC. T1 is delivered over the ILEC copper pair. DSL is a resell of the ILEC product offering. Then for outliers to attach to the MPLS network, there is an IPSec GRE tunnel with BYOB (bring your own broadband). Blended Access.

EarthLink is a Sprint MVNO, but it is more for 3G access where there isn't DSL to attached to the MPLS. Also, for the MPLS customers that want to have one bill that included cellular.

Something else I learned: ELNK bought STS because Rolla knew the Mark Amarant, CEO of STS, and STS had a reputation for best practices in on-boarding customers in the Hosted PBX realm. That's smart, because Hosted PBX (like VDI, another product that ELNK is rolling out), requires a detailed on-boarding process from pre-sales through post-sale, including mapping extensions to desktops, extension attributes, handset type, employee training and some on-site installation. EarthLink is not selling Hosted PBX as a stand-alone. You have to buy access from ELNK.

So in summary word of the day: "Blended Access".

Key association: Multi-location multi-access MPLS.

Are Telcos Outside Their Delivery Zone?

2012-03-12T13:52:44Z

The ILEC's were really good at delivering a monopoly TDM-based dial-tone product. And later got very good at T1 and T3. Was that the extent of the research that the old AT&T Labs could provide? DSL, while slower than cable modem service, does provide for good, cheap broadband, despite its limitations in distance and speed.

Now the ILEC's are going Cloud with Terremark, Savvis, and roll your own. This is shocking to me, since I was there in 2001 when BellSouth (and other ILEC's) first attempted data center and e-Commerce. At the time, BellSouth had partners like EMC to deliver the managed servcies and IBM for the data center. But this isn't something they knew how to sell or how to market. Certainly, the market has changed to make it easier to sell, but are the ILEC's the right partner for Cloud?

I look at how they are struggling with declining wireline revenue (and mounting debt). They have been grasping at TV for consumer triple-play; tech support for broadband customers; and managed services. A managed router from AT&T is configured and managed in Singapore! The slight time difference affects support. Plus it is by email mainly.

Is that what Enterprise customers want?

Then I look at the Telecom Subpanel talks on Cybersecurity, in which reps from AT&T, Comcast, Century Link and MetroPCS were featured speakers in front of The House Energy and Commerce Subcommittee on Communications and Technology hearing Wednesday morning on the cybersecurity threat to the nation's communications networks. The hearings are about regulation of security of the communications infrastructure - who will have oversight, what will be required, and the like, to be added to a bill. Like that will help. Sheesh!

And, of course, the carriers do NOT want to be regulated. In fact, CenturyLink is petitioning the FCC to forbear from "dominant carrier regulation and the Computer Inquiry tariffing requirement with respect to its packet-switched and optical transmission services" for those services subject to the regulations. "CenturyLink states that, because of recent mergers, its enterprise broadband services are subject to different regulations depending on which CenturyLink affiliate - Qwest, Embarq, or CenturyTel - previously provided (or didn't provide) those services." Whatever. They do what they want anyway. There isn't any FCC enforcement (of merger conditions or forbearance conditions).

That sentiment brings me back to cybersecurity and regulations. It would be kind of joke really. The FCC took over 10 years to come to grips with VoIP, how would it ever regulate something as fluid as security? And what would enforcement look like? Would it be something like CPNI?

There are over 1000 VoIP providers in the US plus the numerous LEC's, cablecos and cellcos. Does anyone really think that enforcement is a priority at the FCC?

So back to telco cloud services.

On the one hand, I like that Savvis is still Savvis and Terremark is still Terremark (without any telco infection, no offense). In fact, "Savvis is poised to lead in Gartner's Magic Quadrant for Public Cloud Infrastructure as a Service in addition to Gartner's Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting," according to Seeking Alpha. Given that every data center company from TELX to QTS have launched Cloud services, not to mention every CLEC, TWC (via Navisite) and most VAR's, would you rather sell IT services from an IT company or IT services from a telco?

The whole "I don't want to be regulated, I don't want to be a common carrier" is fine if you understand that to stop being a monopoly, you have to stop acting like one! You HAVE to provide customer service. You can't finger point when handling Managed Services or Cloud Services. You have to ANSWERS to solve problems for your customers.

I think that Cloud is going to be a bust for telcos, in general. They have been the pipe, the plumbers, for so long -- and even if you want to reach up to Layer 7 (to grab the money) doesn't mean you have the ability or will be able to deliver on it. Going into cellular was just another Layer 1 project.

Let me point out a few things. Many fiber companies (or divisions) can't find or price out their fiber. A cellco has mismanaged its network to the point of disrupting users and its 4G future. An ILEC has done such a poor job planning Metro Ethernet that it has run out of VLAN's in two major metros!

Cloud may turn out like FTTH and Telco TV: an investment that didn't work out. Or it may work out despite what I think will be glaring holes.

iPad, MDM and Other News

2012-03-09T15:12:30Z

Bandwidth.com bought DASH Carrier Services and renamed it inetwork. Apparently, inetwork is doing gangbusters in the wholesale VoIP space, the largest arbitrage space left, I would imagine. It's the new LD. inetwork offers origination, termination, e-911, SMS and toll-free. The cool thing is the TelcoTranslator that they launched to help with all the acronyms.

Birch has bundled credit card processing with its SMB services. Smart for the retail space. They might want to add 3G/4G redundancy to that. Oh, and I sure hope that are working on PCI Compliance.

So Apple's ipad3 is out. In 4Q the iPad outsold PC's in number of units sold. TDmobility told me that the future is in mobile devices not in PC's or laptops. (Netbooks and tablets are considered mobile devices.) But what is a telecom or pharma sales force supposed to do with the iPad after they plunk down $500 a piece for 50 or 100 of them? Speaking with Jody Haneke last night, it's all about interactive apps that make the sales presentation come alive. (That's what Haneke Design does here in Tampa Bay, home of some great mobile marketing talent.)

The big thing, according to both Haneke and Charles Kriete at TDmobility, is MDM: mobile device management. MDM involves more than just inventory tracking of mobile devices. It includes remote wipe, anti-virus, virtualization, application control and more. If there was a managed service that Agents would want to jump on early, MDM would be it. It only takes 50 or 60 phones to be worth it for a business. There is also room for just mobile security management. The threat to mobile devices is huge. Imagine a virus turning your phone into a surveillance device!

Rumor Mill: is DT bidding on EarthLink? Tata and Vodafone are bidding for Cable & Wireless.

What Else Are You Going to Sell?

2012-03-04T23:44:40Z

TDM is running out of runway. Agents have already switched to selling Ethernet, MPLS and SIP Trunking. What else can they be selling?

Back-up, like Conferencing, is a cash cow that Agents just don't sell. From archiving email per federal regulations to backing up laptops, smartphones, databases, customer records, billing and more "in the Cloud", online backup service isn't much different from Google (see Chrome ad) or Apple iCloud. Access to everything you need through an authorized device attached to the Internet is the beauty to Cloud services, but backing up data is vital to business continuity. How long can a business run without billing records or a customer database? Not very long. Think how flummoxed you are when you lose your contacts in your smartphone. Imagine that contact list was your business. That's why backup is important (to your customers). VAR's are already selling different versions of online backup: their own; a white-label from Remote Backup, DriveHQ or LiveDrive; and a resell of Carbonite (who is hugging Agents right now) or Intronis (who loves the Channel) or Anxient or many others. There are some like SugarSync or Mozy that backup your smartphone and your laptop to the same account.

Managed Security - most of the CLEC's (XO, EarthLink, Netwolves, Integra, Cbeyond), the RBOCs and the ILEC's (Windstream and CenturyLink) offer some type of security offering, usually Managed Firewall, IDS (Intrusion Detection Service) and Network Monitoring. As more data moves to the web (Cloud), security will become even more significant, in the form of email and application security, encryption, event and log management, and mobile device management. For example, Reflexion provides hosted email security, archiving and encryption services exclusively through the channel.

Hosting and email services - everyone has a website or blog; everyone has email. Why shouldn't you be offering those services too? XO started out as Concentric Network, a hosting company. This was Cloud before it was called that. XO sells Hosted Exchange and website hosting. Megapath just rolled out the Microsoft suite. Intercall offers Live365. It isn't big dollars, but it is a place to get your feet wet in Cloud and apps.

Managed IT - remote monitoring of servers and desktops - is a VAR service powered by software like Autotask, Connectwise, Kaseya and GFI MAX. As businesses are essentially dependent upon computers and technology to do business, managed IT services become an option when skilled technical support staff are too expensive, churned or unavailable.

A step past, Managed IT is the remote desktop - aka Desktop-as-a-service (a term I dislike) and VDI (virtual desktop infrastructure). In 1999, Wyse terminals were going to replace desktops for efficiency. It didn't happen (except in the POS space.) Now we are trying it again. MSP's offer this service - with a big fat helping of bandwidth. There are big names in this space, including Citrix, VMware, and Microsoft. There are also a number of providers, like IIS Group, who provide VDI through the channel. Navisite, which TWC owns, just chose Desktone as its DaaS partner.

Next to DaaS is HaaS, or Hardware as a Service. Don't ask me how this is different or how it isn't just leasing. Ask Chartec.

There are issues with selling cloud services - like the service provider's (SP's) financial position; redundancy and resiliency of the SP's architecture; SP's ability to scale in terms of on-boarding new customers properly and scaling tech support for end users; the end users' experiences as cloud services will change some business environmental factors; and licensing issues.

That being said, Agents should be surveying their current customers about the needs outlined here. Why? To get a bigger share of the customer's wallet.

Another way to look at it is: the customer is going to shop these services like he shops T1's, broadband, and voice. He might as well pay you to shop them for him, like he does for the telecom stuff. Get in there!

If you liked this, you might like this blog post too:

What about selling Cloud

One addition, I interviewed VAR Dynamics (local boys from Tampa) at ITEXPO. VAR Dynamics is a private-label Software-as-a-Service (SaaS) and Cloud business apps provider selling exclusively through channels. Apps include Microsoft Exchange, Microsoft Dynamics CRM, Microsoft SharePoint, Zimbra, BlackBerry BES, email encryption, email archiving and more. There will be cross-over in what a provider sells. Just as VAR Dynamics sells the Microsoft software and email security, CLEC's that you are already familiar with - like XO and Cbeyond - offer a variety of services to sell deep into your customers.

A Brief View of Integra Telecom

2012-02-21T18:51:16Z

I interviewed Integra in Austin last year. Like quite a few interviews I do, I just can't find the time to write up the blog. It may seem like I do this blogging thing full time, but my bills still get paid doing consulting to ISP-CLEC-VOIP-MSO companies and being a telecom agent. It makes for a lot of juggling and long hours.

Integra Telecom is a CLEC in 11 Western states, including: Arizona, California, Colorado, Idaho, Minnesota, Montana, Nevada, North Dakota, Oregon, Utah and Washington - bringing in about $700M in revenue, in part due to the acquisition of Electric Lightwave and Escheleon Telecom. The parts I like are the 5,000-mile long-haul fiber network and the 3,000-mile metro network that feeds about 1,900 buildings. Now with Kevin O'Hara as CEO, Integra is re-branding itself as a "fiber-based, business-grade networking, communications and cloud solutions provider." That's right: from CLEC to Cloud provider.

Integra Telecom is going the UC&C route by "providing network-wide availability of hosted Microsoft Communication Services, which includes Microsoft Exchange, Microsoft Outlook 2010, Microsoft Lync, Microsoft SharePoint, enhanced encryption and other valuable features," according to the pr.

At ITEXPO West in 2011, they "introduced a cloud security services suite of managed, networked-based security products for companies that rely on the Internet for their business and need to protect their network from unauthorized and malicious access and content. The first available product is Cloud Firewall Service, a network-based unified threat prevention service that provides secure inbound and outbound Internet access without the need for on-premise equipment or additional staff," according to the pr. That service keeps them in the hunt with Netwolves, EarthLink and others who have rolled out a managed firewall service. Security is supposed to be the buzz word this year. We'll see.

To me, it's all about On-Net. Whether I am talking about EarthLink or Integra or WIND or XO or TWT or L3, it is all about LIT Buildings! Why? You already spent the capital to put fiber there, so get deep into that building. Then layer on services. Big pipes will need security since everyone is getting hacked.

Did I mention that Integra Telecom is channel friendly? (Though they haven't joined TCA yet.

Privacy versus Security

2012-01-25T20:51:22Z

"Concerned about privacy? Maybe you should be concerned about the economy instead. That was the subtext of a keynote speech by Sheryl Sandberg, Facebook’s chief operating officer, at a technology conference in the heart of Europe." [Benton]

Not to get political, but privacy is a ship that has sailed. Google, Facebook and other sites track online activities. Credit card companies and Paypal can track both offline and online activities. CarrierIQ software on cell phones is able to see every keystroke. GPS tracking on devices, including your TomTom. Cellphone and Internet logging by ISP's for government agencies track you.

I'm not suggesting we just give up on privacy. I am suggesting that we take the advice of Sandberg and start focusing on the important stuff. Maybe Security is the Important stuff.

When Wikipedia went dark in the face of SOPA and PIPA bills, it caused many supporters in DC to publicly back away. Privately, however, they will back TransPacific Partnership, ACTA and other bills. Why? Hollywood and content companies want it. Just another example of industry influence over voters or common sense in DC.

In the midst of the privacy talk, why isn't there more talk about security? The latest breach at Zappos affected 24 million. Laptops and cellphones are lost daily. Experts agree that mobile threats and breaches are inevitable. We don't need more rules or laws, we have plenty now, including HIPAA and PCI DSS. We need enforcement and monitoring - or really big fines.

There are simple methods for security available, it might be time to do so. "

""I am angry. There are real problems facing the world, and we, as a society, are not doing enough to address them in the right ways, not the ways we know are possible. The old way isn't working, and we know it." This is the opening paragraph to a new ChangeThis manifesto titled Shift & Reset by Brian Reich. "What might be possible if we were really committed, as individuals and as a society?"

From another ChangeThis manifesto, "The real business opportunity is to become more relevant and meaningful to customers in ways that create sales."

3 Things Agents Need to Look at in 2012

2011-12-30T21:14:19Z

It will be a busy year in 2012 as all the carriers try to synergize their mega-mergers and get their back-office in order so that we can actually place orders.

Besides selling the traditional circuits - POTS, T1, SIP, PRI - there are some interesting things for an Agent to look at in 2012.

M2M is growing. We are seeing that the 3G/4G system is creeping in everywhere - from broadband backup systems to surveillance systems to fleet management to home healthcare monitoring to security monitoring. There are an unlimited number of ways that devices and the wireless network can interact. Think about the Kindle. There is money to be made in M2M.

More wireless but mixed with TEM. If you haven't moved your big accounts to TEM, 2012 may be the year you think about it. Auditing has increased in the last two years as governments (local, county, state) and medium businesses look for ways to reduce the ever-increasing telecom bills. (Cellular/3G/4G is big and growing, which is increasing the total cost of telecom spending.) Telecom Expense Management (TEM) can help accounts that spend more than $5K per month. It also makes the Agent the point person all the total telecom spend. It's a great way to become vital to the organization.

In addition, you can add Mobile Device Management. If a company has more than 250 employees, it likely needs help tracking laptops, data cards, cellphones and the like. There are software platforms for this to make an Agents life easy. This is yet another way to become integral to a clients business. Notice I'm not suggesting selling cellphones, but manage those assets for the business.

Lastly, there is Cloud and Managed Services. I'm going to skip cloud unless you want to sell apps to businesses. If you sell within a vertical, I would suggest that you certainly start selling apps into that vertical, because it will add revenue for you and make you the go-to person for all things IT and Telecom for that Vertical!

In Managed Services, we are seeing a few trends: hacking is increasing; security is lax; IT is pervasive in today's business environment but there is not enough money or staff to handle it all. That's where managed servcies comes in. If the company has a lot of empployees and a small IT staff, managed servcies would be a fit. Things to ask:

"What task would you like to relieve yourself of?"
"What routine task could we outsource to your ISP to free up your staff's time?
"You are consuming a lot more bandwidth, what are you doing about firewall and other security?"
"How are you tracking wireless spending and devices?"
"What would you do if a company laptop was stolen or lost?"
"How much private company data is on a smartphone or laptop? How much access does either device have to your network?"
"Do you backup your data regularly and off-site?"

You have to adjust for the changing times, unless you just want to push pipes. But your customers are under a strain to handle devices, billing, auditing, tracking as well as security and more. You can make some extra money -- and become more than just a sales guy -- if you move beyond the pipes and help your customers with the rest of the story. HUH? They buy those pipes from you for a reason. Help them with that.

Happy New Year!

FCC's Small Biz Cyber Planner

2011-11-18T17:50:31Z

There is a whole lot of truth to this statement from the FCC: "American small businesses are key drivers of innovation, economic growth and job creation. Small businesses employ more than HALF of all private sector workers, and they have generated about two-thirds of net new jobs over the past 15 years. Small businesses drive innovation, producing 13 times more patents per employee than large firms."

The FCC goes on to explain that "Broadband and information technology is increasingly important to the success of our economy, to jobs and to the future of small business. Broadband connectivity and online business tools are powerful factors in small businesses reaching new markets, increasing productivity and efficiency, and generating economic growth. A recent study found that having a broadband connection makes a $200,000 a year difference in median annual revenues for businesses."

When you couple that with the ever increasing number of hacks - whether for identity theft or credit card numbers or corporate data - cyber-security becomes important. Add IP-PBX and VoIP lines to the mix and security isn't something that should be forgotten or left off due to the budget line expense. But it does. And it has a cost.

The FCC, as part of National Cyber-Security Month, joined with the Department of Homeland Security, U.S. Chamber of Commerce and several corporate executives to unveil a new FCC online tool-- the Small Biz Cyber Planner. "The planner is an easy-to-use, free online tool that will create a customized planning guide to help small businesses protect themselves from cyber-security threats."

Symantec and The National Cyber Security Alliance (NCSA) released results of a survey finding that only 52% of small businesses have a cyber-security plan or strategy. That's not really surprising because most think it won't happen to me. Yet the statistic remains that a new computer attached to the Internet takes less than 20 minutes to be attacked.

"The survey also found 77% of small businesses do not have a formal Internet security policy for employees." This is an example of how you can help your clients by pointing this out and having a discussion about security measures - even simple ones like password management and usage. And as data moves to the Cloud, access security via devices becomes more troubling and requires written policies in place that are closely followed.

What Will You Be Selling in 2012?

2011-11-16T14:18:51Z

Most channel executives will tell you that the 2 biggest products for 2012 will be MPLS and SIP. It makes sense since the PSTN is being phased out as the telecom infrastructure turns to an all-IP network. It also makes sense that not all traffic can travel (safely, securely or timely) on the Internet, so MPLS becomes the WAN solution for control and privacy.

Ethernet will be the product of choice. No more T1. Everyone is going to want an Ethernet hand-off at 10MB, 100MB or a GigE. Even Telarus has added Ethernet to its GeoQuote tool. XO, TelePacific, MegaPath, Paetec and Mammoth Networks have all announced EoC (Ethernet over copper wires) availability. [Now if all 5 carriers had a shared database for EoC availability THAT would be worthwhile.]

Of course, we will hear all about Cloud services from every carrier, including Cbeyond and Integra Telecom. We will hear cloud a million times in 2012. Maybe the conversation will turn to Cloud Differentiation. IN other words, what kind of Cloud are you selling? Is it redundant, resilient, duplicated, backed up, SAS 70, PCI Compliant and secure? How so?

But Cloud means that we will be hearing about Managed Services, especially Managed Security. EarthLink has been talking up its Managed Security offering for its MPLS customers. Integra Telecom launched its Cloud Firewall Service at ITEXPO. Netwolves has been selling this kind of stuff for years. Even TelePacific is jumping in this space (of managed security) due to its recent acquisition of Telekenex.

The question really becomes: What will the Channel sell?

Agents will continue selling POTS, T1, PRI, broadband - but what will be the breakout product for them?

Will it be cellular? If so, it will likely be 3G/4G backup for broadband.

Will it be Ethernet? Probably, because it can be sold as a replacement service for T1. (But agents will need to learn how to sell DIA over broadband, which many will likely not even try.)

And selling SIP trunking as a PRI replacement is currently happening. however, Agents need to remember that they need to check for interoperability between the SIP provider and the PBX (or customer equipment).

The Cloud folks wish that Agents would sell their stuff, but I don't see that under the Christmas tree this year for them. Maybe 2013.

How Do You Make it Rain in the Cloud?

2011-10-10T16:12:31Z

Here at Microcorp's One-on-One event, I moderated a panel this morning about various cloud services with Level3 (CDN), Cbeyond (Virtual Servers), Intercall (Microsoft 365/Linc), EarthLink (Security), and PAETEC (Visual Messaging). It's an eclectic mix, but that should tell you that there are many ways to leverage this thing called CLOUD to make money.

The Cloud is really a value for IT services. It's about leveraging the technology and the technical skill set of another company in order to let the business focus on their own finctionality, instead of the tech that might help the business operate.

The move to the Cloud by carriers is due to the lack of margin growth in the primary business of access. It's moving up the OSI stack from Layer 1 (wireless, copper, fiber) to Layer 3 (Internet) to Layer 7 (Apps). As we have learned with the iPhone, people use apps. Apps drive traffic. So if you go after the apps and move them into a data center (into the Cloud!), then you make it possible for the business to have access to that data 24/7 from any where with many devices - laptops, smartphones, etc. That's the trend in the marketplace.

Just to simplify Cloud for you: email, anti-virus, websites (hosting), Salesforce, Amazon Web Services, Google Apps, Gmail, Hosted PBX, conferencing (GoToMeeting, Webex), Skype - are all examples of cloud applications.

The three things driving the cloud trend: ubiquious broadband, the economy, and the fast paced technology space. The economy means that companies have to do more with less (less people and less money). It means that there is cost cutting. Broadband is available in most places - DSL, cable modem, 3G, 4G, WiMax, LTE, satellite, wi-fi. This means you can get access to your data and apps (Gmail, Google Apps, Dropbox, whatever) from any where. Finally, the technology is changing so fast that by the time you install it, the tech is probably almost obsolete. Cloud apps means that you lessen CAPEX and upgrades (like with Microsoft software) are taken care of my the service provider.

There's revenue here. Either you be the one to have the conversation with your customers or someone else will. And they will get those commodity services like broadband, T1 and PRI after they get the cloud services.

Data Centers Make the Big Time

2011-09-27T16:12:31Z

When USA Today starts talking about data centers, the sector has hit the big time. The USA today ran a piece about the secret rooms that run the Internet. You'd think they were talking about the NSA rooms that read every single piece of email.

QTS Atlanta Metro Data Center is the second largest data center in the world with 990,000 square feet of total space (of which 300k sf is raised floor space) and its own on-site Georgia Power substation.

There is a lot of talk about green when it comes to data centers. (See this article about dirty data centers in InfoTech mag.) As data center space grows, so too does power consumption. I got to speak with Tom Burns of Greenhouse Data in Cheyenne, Wyoming, "the planet's greenest data center". Greenhouse offers managed hosting, vCloud, virtualization,and collocation, utilizing "40% less energy than its traditional data center competitors -- all while being powered 100% through renewable wind energy." Burns explained that the data center space will soon have a larger carbon footprint than airlines. That might be true but the two industries are inversely growing - data centers are increasing due to the unlimited hunger for data and apps while airlines are cutting routes and flights to stay as close to profitable as they can get.

Data centers consume power twice: once for all the hardware housed in racks throughout the space and again to power the air conditioning to cool that same space that is heated by the hardware housed there. See that cycle? Power is the limiting factor for most data centers (not space). Greenhouse Data does a few things here differently. One, they re-use the heat to warm up office space. Two, some utlity equipment is outside the building; thus not adding to the heat inside the building. Lastly, they design the hot and cold racks more efficiently to contain the heat and send it above the drop ceiling for re-use.

When we talk about data centers, it's location, location, location. Most colo customers want to be within 4 hours drive of their colo space. There are about 7000 data centers in America. How do you differentiate? Greenhouse Data uses its green initiative as its brand. What do you use?

PS Energy efficiency means more margin, too.

BTW, COLOTRAQ, the foremost global sourcing advisory firm and master agency for colocation, managed services and cloud computing, proudly announces successfully completing its one thousandth project. This milestone brings the total value of business that COLOTRAQ has brought to the industry to more than 45 million dollars in annually recurring revenue. Congrats!

From Brad Feld: "StillSecure has been nailing it in the service provider segment with deals with XO, ViaWest, CoreSite, and others recently. StillSecure fundamentally believes that service providers - telcos, datacenter, cloud providers - will be the channel to market for security solutions and I agree. They have built an amazing set of solutions for colocation and dedicated server environments and have solutions that can apply to some higher-end cloud users. Today they are announcing a new host-based firewall management solution in conjunction with SoftLayer - a leader in the cloud market. Aimed at all cloud users, StillSecure's new solution is the start of a major initiative for the company and is also a new category of solutions."

One last tidbit: Datapipe launched PCI Certified Cloud.