Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

smb

Changes in Customers, Changes in Attitude

January 30, 2011

In an article by Gary Kim, Matt Bramson, Inphonex chief marketing officer, sais some interesting things about telecom sales to SMB.

Bramson suggests that "People also increasingly are comfortable configuring their own solutions and are used to getting support from user communities. ...

What's It Take to be a VoIP Winner?

December 13, 2010

What does it take to run a successful VoIP services company? According to Report Linker, "the biggest VoIP providers are ostensibly run-of-the-mill telecom companies. This means smaller providers must innovate and take the role of pioneers whose marketing strategy doesn't rely only on offering the lowest price, since that's a game they can't win."

Lowest price is about scale.

Rural ILEC Strategy

November 12, 2010

You have probably read about the unemployment rate. I would love to know how many jobs that the ILEC's have shed in the last 3 years. 75,000? Probably more.

What to Ask Your Prospective VoIP Provider

September 29, 2010

If you are a VAR or telecom agent about to pick out a strategic partner to be the VoIP Provider that you work with, here are some things to ask the execs.

Are you a CLEC? It isn't a requirement to be a CLEC to deliver VoIP. However, if not, E-911 and porting will be done by a third-party.

Bundling for Stickiness

September 10, 2010

Last year at Broadsoft Connections I did a panel on Bundling. Not many VoIP Providers bundle. Sure they offer Internet Access but that's mainly for QOS. What do they offer that makes them STAND OUT?

The Era of Freelancers

September 7, 2010

Locally, I help organize BarCamp Tampa Bay, the UN-Conference for creatives, geeks, and techies. We gather for 2 days to share, engage, learn and network. We have had over 60 sessions both years. There will be more this year.

What's Up with the New MegaPath

September 7, 2010

MegaPath just completed its three-way merger with Covad and Speakeasy. I had some questions for the company and Rich Sabin, Director of Marketing, was nice enough of answer them.

 

1. Now that Speakeasy, Covad and MegaPath are one organization, how will this affect the Channel (Agents)?

The New MegaPath remains committed to serving our partners, and we are in the process of rolling out an exciting new Channel Partner Program later this year.

More Mergers

August 19, 2010

Tele-Pacific Acquires Some O1

August 4, 2010

"TelePacific Communications, the largest CLEC providing integrated voice and data telecommunications services to the small and medium-sized business ("SMB") customer segment in California and Nevada, today announced a definitive agreement to acquire the SMB customer base and network of O1 Communications ("O1"). TelePacific will also acquire a SAS 70 Type II certified data center located in Sacramento, California. ... Under the terms of the agreement, TelePacific Communications will gain approximately 1000 business customers in California.

50 Ideas in 50 Minutes

June 20, 2010

Friday a client told me that he wanted me to re-do my talk titled 50 Ideas in 50 Minutes. This is a session that Jack Brandt and I did for the now defunct ISPCON shows. It was not original ideas but a collection of nuggets that people forget and do not implement. I thought that I would share them with you:

  1. Plan- so you have a path
  2. Strategy- so you aren't putting out fires
  3. Call your best customers just to make sure everything okay, then ask for referrals.
  4. Focus on goals
  5. Remember that Marketing takes 6-9-12 months
  6. Become an information source- newsletter, podcast, blog, keep people thinking you know everything
  7. Think tank for your biz: attorney, CPA, 2 best customers, 2 non customers
  8. Hosted non portable services- hosted exchange-makes you sticky
  9. Get others organized
  10. Phase out projects so goals met, not just GOAL
  11. Have a vision statement - so all employees/literature say the same thing.
  12. Add a closing script to calls/meetings
  13. FAIL FAST
  14. Who's your competition?
  15. Bring your customers people who can be their customers, they will never leave you
  16. Differentiate- show EASY, ROI, EFFICIENT
  17. Make customers experience EASY (VOIP doesn't do this)
  18. Who is your target customer?
  19. Go vertical- find a niche
  20. Figure out how to steal competition from a competitor
  21. Sell more to your current customers
  22. Vertical markets are less price sensitive
  23. FASTER and BETTER, NOT cheaper
  24. Be able to TCO and ROI on product/service
  25. Sell Something/Cross Sell
  26. Address women - they make most of the decisions
  27. Hire WOMEN to sell
  28. Hire Attorney to Sell for you
  29. Give back to the community, then talk about it
  30. Get employees to give back, then talk about it
  31. Encourage employees to provide feedback to company about how to improve
  32. Outsource and partner - you can't do everything
  33. Start every day with 2 cold calls, the rest of the day will be easy
  34. Do not leave voice mail for someone you've never met
  35. Have a unique selling proposition
  36. Always ask for a follow-up appointment
  37. Teach a class or seminar
  38. Create podcast or youtube video
  39. Hire Slow, fire FAST
  40. Let your employees find other employees
  41. Hire your vendors' employees
  42. Have a process
  43. Have a script - this creates consistency and a process for up sell
  44. Rent a theater with new release for just customers - they will tell everyone, better than $5 pen
  45. Free lunch and learns via chamber
  46. Marketing on hold
  47. Everyone is stressed, be friendly
  48. Takes average of 7 touches to a customer to get them on board
  49. Use the power of a Thank You, hand written, especially to women
  50. Have a mystery shopper
  51. Follow up on service calls to make sure their happy
  52. Have tie in's
  53. Charities - Co-Market with them.
  54. Door Hangers.
  55. Surveys.
  56. Documentation management/storage, Make it EASY.
  57. Pizza Box Advertisement
  58. Coffee cups for local coffee shop with both logo's on it.
  59. If you are comfortable, you are not doing anything that will get you to the next level.
  60. Biz coaches- SCORE.org is free/retired biz people to help
  61. Use college business & marketing dept's.
  62. Hire an intern.
  63. Make them laugh- leave a joke as voice mail.


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