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Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

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Are You Going to ITEXPO?

December 28, 2011

It's just about a month away from  ITEXPO East 2012 that starts January 29, 2012. The Lowes Hotel is already sold out in Miami Beach. 

I am moderating 4 sessions this time.

Sprint's Spending on Marketing

December 12, 2011

According to Adage, Sprint has a new CMO, Bill Moyer, who fired the old agency for a new agency to handle the $1.4 Billion ad spend of Sprint. I looked at that number and my jaw dropped. Sprint spends more than 1 billion in marketing dollars?

Surely there is a better way to spend that money than more black and white ads of Dan Hesse.

Just Like Fishing

October 28, 2011

I was reminded this morning while speaking to the STC that Marketing is just like fishing or hunting. You need to know what you will be trying to catch; what bait you will need; and where to hunt or fish.

Just like fishing, there are going to be some people just sitting in the boat catching nothing but a buzz and a sunburn because they are using the wrong bait (message) or there are no fish in that area.

Online marketing and social media really take that into account.



The Future of Media

September 30, 2011

The buzz is that email is dead. Oh, voice is dying also. And if you believe all the hype, sell your airline stocks since video conferencing and tele-presence will replace travel.

"A company's corporate website is the top source of new sales leads--second only to personal connections and referrals, and more than seven times more effective than social media, according to a 2011 Demandbase National Marketing and Sales Study released today by marketing technology company Demandbase and online business network Focus, according to an article in the Tech Journal South.

The 1st CMO Summit

September 14, 2011

What To Do in Austin Next Week

September 6, 2011

Next week is the first time the ITEXPO West will be in Austin, TX. It's my first time in Austin (or Texas for that matter).

Once again, ITEXPO will be the home to a lot of great content. This time I am moderating two panels under the Social CRM Expo. Top 10 Tips for Online Marketing on Wed. at 2 PM with Shawan Vercher, Kyle Flaherty and Rusty Shelton.

ITEXPO in Austin Will Be Hot

August 4, 2011

Taking a cue from Jon Arnold, here's what I have going on at ITEXPO West 2011 in Austin (a move from Los Angeles in previous years):

While I will miss the chance to hit Manhattan Beach for some beach volleyball, this will be my first time in Austin.

It's also the first time that there will be a CMO Summit at ITEXPO. My company and my pal's company, CR8 Group, in conjunction with a great team at TMC - Dave, Anna and Mike - are bringing in 2 speakers to discuss Online Branding. Rich Tehrani wrote about it today.

Sales Stalking

July 27, 2011

With the loss of any privacy today online, cyber stalking for prospecting is easier. I know it sounds sinister, but the best way to sell is to know your prospect. Know if they NEED your service. Know if they can afford your service.

How Not to Interact on LinkedIn

July 19, 2011

I received this email from a contact on LinkedIn:

I asked the contact if it was a mass email. He replied yes. And asked him not to send me any more mass emails. He replied, "You have been removed as a LinkedIn connection.

4 Notes About CRM

July 6, 2011

I get asked often about CRM systems for sales teams. (I should I train salespeople and help hire salespeople.) Here are a few thoughts about CRM.

One, it's only effective if the sales team actually uses it.

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