branding tag
10 result(s) displayed for branding (1 - 10 of 10):
The Fall of the CLECs
With the T1 market being overrun by the cable companies, CLEC's are struggling to find footing. They need to go cloud, but are struggling. It is times like this when they wish they had a brand. Branding would help them...
So You Want to Speak at ITEXPO
As we get ready for the conference season again, I would like to pass on some wisdom to you from Ice T's 10 rules of public speaking : "Practice. Then, practice some more." Please, just run through what you are...
VoIP Branding at its Best
I was reading an article that began "specializing in telephone and network VoIP solutions for Fortune 1000 companies, government agencies, educational institutions and small and large businesses around the world." How exactly is that SPECIALIZING? That's Everyone.Just so you understand: Avaya...
Lying Will Kill the Sale
One of my coaching clients asked me how to dig deep into a service providers knowledge base to insure that they can actually deliver on what they say. I had to chuckle.In most cases, only a few people at any...
A Lesson From Netflix for You
Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining...
Generating Leads Versus Branding
In the telecom space, since the dawn of integrated T1’s, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the...
Why is a Brand Important?
I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.The idea of branding is that your value statement gets out to the marketplace....
The 1st CMO Summit
I hope you were one of the hundred people in the room at the 1st CMO Summit at ITEXPO! Rich Tehrani kicked off this TMC special event at Fago da Chau with some opening remarks and introductions of the two...
Service Provider Claims
What’s funny is when one service provider tells me how inept the other service provider in his region is. “We take customers from them all the time.” I hear the same exact thing from the other service provider.Two other funny...
No One Buys Without Trust
In this second podcast with TMC’s CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds...
