Peter : On Rad's Radar?
Peter
| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

branding tag

Drill down on branding search:

25 result(s) displayed for branding (1 - 25 of 30):

Where is the Demand?

There are a number of external sales channels: franchises, affiliates, referrals, VAR/inter-connect, systems integrated, agents/brokers (to name a few). It works for more industries than just telecom, real estate and insurance. All those models are for Sales. Remember though...

What Pain Does UCaaS Solve?

There is rarely actual discussion in LinkedIn Groups any more. If there are comments, they are undisguised pitches for companies. In this particular discussion, the reader can conclude that most people know very little about the market that they...

Attention is Money

At yet another channel conference, the gold is Attention. How do you get Attention. All anyone is fighting for right now is attention. And I mean Fighting. Look at me. Look at me. (It just amounts to a bunch...

Mergers Culture and Brands

There have been a lot of mergers in telecom in the last few years (and more coming). What is it like when the ink dries on the letter of intent? What do the business executives have to think about...

Nothing But Vanilla Pudding

Do you remember playing musical chairs in school? The music begins a chair is removed and you circle around until the music stops. When the music stops, you try to sit in a chair and not be left standing....

Why You?

This was another Me-too week in press releases. It was ILEC SD-WAN week with announcements from AT&T, CenturyLink and Verizon. It was another handful of VoIP product launches. It was a handful of notifications that various master agencies inked...

MSP Tidbits (#2437)

The MSP (managed service provider) sector is set for growth as IT becomes more vital to a business - and the vastness of the IT umbrella overwhelms both the IT department and business owners. Last year, HP broke up...

Food for Thought (Tidbits #2434)

Tidbits today but not all of them are about telecom. From James Altucher: "Automation is eating the world. Every time a line of software is written, a job is lost." VR, 3D printing, AI and robotics will make us...

Telecom Tidbits (Part 2431)

On Friday (April 1), Frontier takes over Verizon's territory in Florida, Cali and Texas. "The $10.5 billion acquisition is a big move for Frontier.... The company's current workforce of 19,200 will increase to about 29,200 and its customer base...

What Happens in Vegas

At the Channel Partners Expo in Vegas, rumors are running wild. Metaswitch-Genband being settled in patent court. Polycom-Mitel cuz money. Another Broadsoft client gets bought. MagicJack (yes, magicjack) decides to over-bid in order to not be the bridesmaid again....

How To Win at UCaaS

Wainhouse research says that the UCaaS industry will grow at a rate of 24% year over year. 8x8 is doing that with their revenue. "Total revenue of $53.2 million increased 29% year-over-year; service revenue of $48.9 million increased 29%...

Getting Perspective

I am heading to the Genband Perspectives15 show next week in Orlando. Going to see about Kandy and Nuvia plus some details on the fring idea. (Not to poke BSFT, but at least this show has some cool stuff...

What Can You Learn from Target?

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada stores after its expansion there last year! "David Schick of Stifel, says [Target] needs to go back to...

The Job Jumper and His Rolodex

This is the story of the channel manager who about once a year changes jobs. In this business, people change logos often. Even more now with all the consolidation and layoffs. It's a joke at trade shows: "I'm here...

Look Another Road Show (and Presentation)

Presentation after presentation is what the shows are all about. Sponsors pay for the show, so they get to stand on stage and give a presentation. That would be fine if the presentations didn't suck. That's right. I have...

Managing Brand Reputation

Yesterday, I moderated a panel at ITEXPO on managing brand reputation. Here are some tidbits from the panel. "Brand is part product, part value proposition and part customer experience" (or how the customer interacts and uses your product)., said Shatel...

Personal Brand

Personal Brand: is your reputation. It's Trust. You need Trust to sell. You need Trust to get hired. Telecom is a small industry. "Your brand is what people say about you when you're not in the room" - Jeff...

4 Moves in January

Colocation provider, FiberMedia Group, combined with Bay Area Internet Services under the new name: vXchnge. BAIC was acquired by the Stephens Group, which also owns FiberMedia. FYI, a nice chart of the top retail colocation companies. Equinix is at...

Are You Missing the Point?

As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it...

1K of Space

A Brand is a 1K memory slot in a brain. It is the accumulation of everything they know, heard, experienced, think about your company, product, services, employees. Sometimes that 1K is empty. Sometimes that 1K is full. Sometimes there is...

The Fall of the CLECs

With the T1 market being overrun by the cable companies, CLEC's are struggling to find footing. They need to go cloud, but are struggling. It is times like this when they wish they had a brand. Branding would help them...

So You Want to Speak at ITEXPO

As we get ready for the conference season again, I would like to pass on some wisdom to you from Ice T's 10 rules of public speaking : "Practice. Then, practice some more." Please, just run through what you are...

VoIP Branding at its Best

I was reading an article that began "specializing in telephone and network VoIP solutions for Fortune 1000 companies, government agencies, educational institutions and small and large businesses around the world." How exactly is that SPECIALIZING? That's Everyone.Just so you understand: Avaya...

Lying Will Kill the Sale

One of my coaching clients asked me how to dig deep into a service providers knowledge base to insure that they can actually deliver on what they say. I had to chuckle.In most cases, only a few people at any...

A Lesson From Netflix for You

Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining...
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