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| Peter Radizeski of RAD-INFO, Inc. talking telecom, Cloud, VoIP, CLEC, and The Channel.

branding tag

Drill down on branding search:

15 result(s) displayed for branding (1 - 15 of 15):

Managing Brand Reputation

Yesterday, I moderated a panel at ITEXPO on managing brand reputation. Here are some tidbits from the panel. "Brand is part product, part value proposition and part customer experience" (or how the customer interacts and uses your product)., said Shatel...

Personal Brand

Personal Brand: is your reputation. It's Trust. You need Trust to sell. You need Trust to get hired. Telecom is a small industry. "Your brand is what people say about you when you're not in the room" - Jeff...

4 Moves in January

Colocation provider, FiberMedia Group, combined with Bay Area Internet Services under the new name: vXchnge. BAIC was acquired by the Stephens Group, which also owns FiberMedia. FYI, a nice chart of the top retail colocation companies. Equinix is at...

Are You Missing the Point?

As we enter the trade show season - all 11.5 months of it - here's something to think about: what are you doing with your marketing? You spend here and there on this and that, maybe you track it...

1K of Space

A Brand is a 1K memory slot in a brain. It is the accumulation of everything they know, heard, experienced, think about your company, product, services, employees. Sometimes that 1K is empty. Sometimes that 1K is full. Sometimes there is...

The Fall of the CLECs

With the T1 market being overrun by the cable companies, CLEC's are struggling to find footing. They need to go cloud, but are struggling. It is times like this when they wish they had a brand. Branding would help them...

So You Want to Speak at ITEXPO

As we get ready for the conference season again, I would like to pass on some wisdom to you from Ice T's 10 rules of public speaking : "Practice. Then, practice some more." Please, just run through what you are...

VoIP Branding at its Best

I was reading an article that began "specializing in telephone and network VoIP solutions for Fortune 1000 companies, government agencies, educational institutions and small and large businesses around the world." How exactly is that SPECIALIZING? That's Everyone.Just so you understand: Avaya...

Lying Will Kill the Sale

One of my coaching clients asked me how to dig deep into a service providers knowledge base to insure that they can actually deliver on what they say. I had to chuckle.In most cases, only a few people at any...

A Lesson From Netflix for You

Netflix lost 800K customers last quarter. In this article, Netflix explains that it made some errors in communication and branding. Netflix did a poor job of communicating the price increase to its customers. It did a poor job of explaining...

Generating Leads Versus Branding

In the telecom space, since the dawn of integrated T1’s, carriers have neglected value and branding. All companies want sales and the sales team want leads, so the marketing department has to generate leads. With a limited budget, all the...

Why is a Brand Important?

I had another conversation today about the declining revenues of the hyper-competitive sector of IT and telecom. Why is it a commodity? Mainly, a lack of differentiation.The idea of branding is that your value statement gets out to the marketplace....

The 1st CMO Summit

I hope you were one of the hundred people in the room at the 1st CMO Summit at ITEXPO! Rich Tehrani kicked off this TMC special event at Fago da Chau with some opening remarks and introductions of the two...

Service Provider Claims

What’s funny is when one service provider tells me how inept the other service provider in his region is. “We take customers from them all the time.” I hear the same exact thing from the other service provider.Two other funny...

No One Buys Without Trust

In this second podcast with TMC’s CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds...
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