I make this statement often: Selling Direct is Different Than Selling via The Channel. You would think it was obvious, but it is not.When a company sells direct, the messaging is aimed at the end user. The sales channel is...
I am at Channel Partners Expo in Vegas (speaking tomorrow at 9 AM). It is all about cloud and the channel here. It makes me ask: Are you Channel Ready? Do you have a service offering that is channel ready?...
Tonight at a networking event I met a former VZ employee - a channel manager for the last 5 years. He told me he was going to be an Agent to put his telecom knowledge to work to fund his life's endeavors....
I spoke with a sub-agent of 8x8, Tom Palmer, President of Adrena Speed Solutions. Palmer has been selling 8x8 services for a while. He told me about the time (around 2006) when Packet8 was the service brand of 8x8 that...
On Tuesday, March 27 at 11:30AM PT, the Technology Channel Association (TCA) will hold the first ever ChannelManagers Best Practices Forum at the Caesar's Palace in Las Vegas. TCA's mission is channel education. The TCA holds monthly webinars for...
Do you think any of your channelmanagers are good enough to tell other channelmanagers how to do better at the job? If so email their name and email and why you think they are so good. (pradizeski @...
So here is the new strategy for the Channel for Level3.“Late 2011 was a busy time for the Level 3 Indirect Channel. Our first priority after the acquisition closed was to determine a partner program structure that best supports...
Recently, I learned that a Channel Manager is also an Agent. I asked him about it and his reply: Who better to manage agents than an agent. It makes sense on the surface (like partison). And it is not uncommon....